REVIVE TV Expands to OG Network in Strategic FAST Market Play

NASHVILLE, Tenn. – January 16, 2026 – Jay Walker’s REVIVE TV, a streaming network focused on culture-forward conversations, has launched live on the OG Network, marking a significant expansion into the rapidly growing free, ad-supported streaming television (FAST) market. The move makes REVIVE TV’s slate of original programming available to a wider audience at no cost, signaling a key strategic step for its parent company, WOAHRAE.

The Niche is the New Mainstream in the FAST Lane

The partnership between REVIVE TV and OG Network is a powerful illustration of a seismic shift in media consumption: the explosive growth of FAST channels. As consumers grapple with "subscription fatigue" from a multitude of paid streaming services, free, ad-supported platforms are becoming a dominant force. Industry analysts project that US ad revenues for FAST could soar to $6 billion by 2025, with viewership growth outpacing both subscription (SVOD) and ad-supported on-demand (AVOD) models.

These platforms, including major players like Roku Channel, Pluto TV, and Amazon Freevee, offer viewers a curated, linear-style experience reminiscent of traditional cable but without the cost. For content creators, they represent a vital new distribution channel to reach dedicated audiences.

This is particularly true for culturally specific content. Research shows that FAST services have found a highly engaged audience among diverse communities. Black audiences, for instance, are leading the charge, with over 61% of Black adults in the U.S. reporting regular viewership of FAST services—a rate significantly higher than other demographics. In response, the number of channels dedicated to Black culture has surged, providing a fertile ground for networks like REVIVE TV. By joining OG Network, REVIVE TV is strategically placing its content directly in front of an audience that is actively seeking authentic programming that reflects their experiences and values.

A Vision for Authentic, Culture-Forward Television

At the heart of this expansion is the vision of REVIVE TV’s founder, Jay Walker. His mission is to create a media home for culture that speaks with, not at, its audience. “REVIVE was created to meet people where they are and give culture a real home on television,” Walker stated in the announcement. This philosophy underpins the network's content strategy, which prioritizes authentic conversations over manufactured drama.

REVIVE TV's programming is built around personality-driven talk shows, community-focused storytelling, and faith-forward discussions. Its flagship daily series, "The Jay Walker Show," exemplifies this approach with its blend of sharp commentary and real-life perspective. The network aims to deliver content that is not only entertaining but also informative and inspiring, creating an "always-on" experience that resonates with a modern digital audience looking for substance.

The partnership with OG Network appears to be a natural fit. Co-founded by hip-hop icon Ice T and media executive Courtney "Big Court" Richardson II, OG Network has cultivated a brand around amplifying independent voices and urban culture. Its creator-first model, which champions filmmaker ownership and authentic narratives, aligns seamlessly with REVIVE TV’s commitment to real stories and real voices. This shared ethos creates a powerful synergy, offering viewers a consistent and compelling content experience.

The Business of 'Free' and Strategic Synergy

For both REVIVE TV and OG Network, this partnership is a calculated business move rooted in the economics of the FAST ecosystem. The model is straightforward: content is offered for free, and revenue is generated through advertisements. Channel owners and platform distributors typically enter a revenue-sharing agreement, creating a mutually beneficial relationship.

For REVIVE TV, the launch on OG Network provides immediate access to an established global platform available in 186 countries. It sidesteps the monumental challenge and cost of building a user base from scratch, instead tapping into OG Network's existing audience. This allows the network to focus on its core competency: producing high-quality, culture-driven programming.

For OG Network, adding a premium channel like REVIVE TV enhances its content library, making the platform more attractive to both viewers and advertisers. A diverse and engaging channel lineup increases viewership and time spent on the platform, which in turn allows OG Network to command higher advertising rates. This partnership strengthens its position as a go-to destination for culture-forward entertainment.

The move is a cornerstone of REVIVE TV's long-term growth plan. As Walker noted, the vision is about building a lasting brand with momentum. “Every new platform brings us closer to the people we’re here to serve,” he added. This expansion is not just about gaining viewers; it’s about solidifying REVIVE TV's identity across accessible digital platforms and building a loyal community around its purpose-driven content.

Navigating a Crowded and Specialized Streaming Landscape

While the opportunity in the FAST market is immense, the landscape is also increasingly competitive. REVIVE TV enters a field populated by numerous niche streaming services catering to specific cultural and faith-based audiences. Platforms like Allblk and KweliTV have already established themselves as destinations for Black film and culture, while a host of services such as Pure Flix and Angel Studios serve the faith-based community.

REVIVE TV’s unique value proposition lies in its deliberate fusion of these categories. By blending "culture-forward" themes with "faith-forward" conversations and community storytelling, the network carves out a distinct identity. It is not just another faith channel or another culture channel; it is a hybrid space where these elements intersect through authentic, personality-driven dialogue.

This strategic positioning is what makes the OG Network partnership so potent. By aligning with a platform known for its strong urban culture focus, REVIVE TV can attract viewers who are already invested in content that speaks to their identity, while introducing a unique faith and purpose-driven dimension. In a crowded market, this clear and targeted approach allows REVIVE TV to differentiate itself and build a dedicated following, proving that in the modern media era, a strong, specific voice can resonate more powerfully than a generic one.