Redwood Services Acquires $100M Sierra Platform in Major Western Expansion

MEMPHIS, TN – May 04, 2026 – Redwood Services, a rapidly growing force in the home services industry, has announced a landmark acquisition that significantly expands its national footprint and solidifies its position as a leading consolidator in the sector. The Memphis-based company has acquired the Sierra Platform from private equity firm SE Capital, bringing five well-established regional service providers under its umbrella.

The deal incorporates approximately 400 new employees and a portfolio that serves over 40,000 customers annually across the Southwest and Rocky Mountain regions. The five new Partner Companies include Brothers Plumbing, Heating & Electric in Denver, CO; Russett Southwest and Pioneer Plumbing in Tucson, AZ; Sierra Air Conditioning and Plumbing in Las Vegas, NV; and Ultimate Heating & Air in Boise, ID. This move marks Redwood's entry into the major markets of Las Vegas, Denver, and Boise, while deepening its existing presence in Tucson.

A Strategic Power Play

Since its founding in 2020, Redwood Services has pursued an aggressive growth strategy, but the acquisition of the Sierra Platform represents a new level of scale and ambition. The platform is a significant asset, having surpassed $100 million in residential revenue in 2025 and boasting over 19,000 active customer membership agreements—a testament to its operational strength and customer loyalty.

This is not just an acquisition of individual businesses but of a curated, high-performing platform built by SE Capital since 2018. The deal reflects a broader trend of private equity-backed platforms aggregating local and regional service providers to achieve national scale in the fragmented, recession-resistant home services market.

Richard Lewis, CEO and Founder of Redwood Services, emphasized the strategic fit of the new partners. “The brands of the Sierra Platform are exactly the kind of high-quality, high-integrity businesses that fit within Redwood nation,” Lewis stated in the announcement. “These are five exceptional brands with experienced teams, strong customer relationships, and a track record of performance. We couldn’t be more excited to welcome them and support the next chapter of their growth.”

By acquiring a proven platform rather than individual companies, Redwood accelerates its expansion and inherits a cohesive operational structure, positioning it to compete more effectively on a national stage.

Betting Big on the Booming West

The geographic focus of the acquisition is highly strategic, targeting some of the fastest-growing metropolitan areas in the United States. Las Vegas, Denver, and Boise have experienced significant population booms over the past decade, driven by strong job markets, relative affordability compared to coastal hubs, and lifestyle appeal. This influx of new residents has fueled robust housing markets, creating sustained demand for essential home services like HVAC, plumbing, and electrical work.

Furthermore, the climate in these regions creates a non-discretionary need for these services. The extreme summer heat in Las Vegas and Tucson makes reliable air conditioning a necessity, while the cold winters in Denver and Boise drive consistent demand for heating solutions. By acquiring established local leaders in these markets, Redwood is tapping into a recurring and predictable revenue stream tied to both population growth and climate-driven needs.

The acquired companies are deeply rooted in their communities, with founding dates ranging from 1947 to the early 2000s. This long history provides a competitive advantage, and Redwood's investment signals strong confidence in the continued economic vitality of the Southwest and Rocky Mountain states.

Preserving the Local Touch Amidst National Expansion

The central challenge for any national consolidator is balancing the efficiencies of scale with the preservation of local brand equity and customer trust. Redwood Services has built its model on the promise of maintaining the local identity and leadership that made its partner companies successful in the first place.

This acquisition will be the most significant test of that model to date. Instead of a full-scale rebranding, Redwood's strategy is to provide its partners with centralized resources—such as capital for growth, advanced technology, marketing expertise, and back-office support—while allowing local management to run day-to-day operations.

Underscoring this commitment, RJ Magee, who led the Sierra Platform under SE Capital, will join Redwood as Senior Vice President of Operations. His role will be critical in overseeing a smooth integration and ensuring the unique cultures of the five new partner companies are maintained.

“Over the years, I’ve seen firsthand the strength of the Sierra Platform businesses and the pride the teams take in serving their local communities,” said Magee. “Joining Redwood creates an opportunity to build on that foundation with additional resources and support, while preserving the local leadership and culture that made these businesses successful.”

Industry observers will be watching closely to see how Redwood navigates the integration of these distinct and storied brands. Success will depend on its ability to deliver on its promise of empowerment, proving that a national platform can enhance, rather than dilute, the power of a trusted local service provider.