RealAdvice Taps Vennes as President to Drive National Growth

TAMPA, Fla. – February 10, 2026 – In a significant move signaling a new phase of strategic growth, commercial real estate tax advisory firm RealAdvice has promoted Alexis Vennes to the newly created role of President and Chief Operating Officer. The appointment aims to fortify the company's leadership structure as it accelerates its national expansion and solidifies its position as a disruptive force in the property technology sector.

The promotion formalizes a key leadership position for Vennes, who, as COO, was instrumental in building the firm's operational backbone. This strategic shift allows CEO Todd Jones to increase his focus on external relations with clients, policymakers, and industry partners, while Vennes takes the helm of enterprise strategy and day-to-day operations.

"Alexis has played a critical role in building RealAdvice into what it is today," said Todd Jones, CEO of RealAdvice. "Formalizing the President role reflects both the scale we've reached and where we're going. Her leadership allows me to spend more time externally with clients, partners, and policymakers while ensuring the organization continues to operate at the highest level."

A New Era of Leadership

Alexis Vennes's ascent to President is the culmination of nearly a decade of experience in entrepreneurship and business strategy within the real estate and finance sectors. Armed with a Master of Science in Commercial Real Estate from the University of Florida's top-ranked program, she has been a driving force behind RealAdvice's operational excellence. In her previous capacity as COO, she was tasked with translating the company's ambitious vision into a finely tuned, executable strategy.

Her new, expanded role places her at the center of the firm's most critical functions: enterprise strategy, organizational alignment, and national expansion. Vennes will now spearhead the effort to strengthen internal decision-making processes and scale the company's innovative services across the country, targeting key asset classes including multifamily, office, and retail. This move represents a deliberate evolution from a founder-led vision to a more robust, enterprise-level leadership model designed for sustained, aggressive growth.

The Tech Behind the Tax Savings

At the heart of RealAdvice's success is a proprietary methodology that challenges decades-old conventions in commercial property valuation. The firm has carved out a unique niche in "Real Estate FinTech" by tackling a complex and often overlooked problem: the improper inclusion of non-taxable business intangible assets in commercial property tax assessments.

The company’s groundbreaking PairedExpert™ approach is central to its value proposition. This methodology combines the distinct expertise of two highly accredited professionals on a single appraisal: a Member of the Appraisal Institute (MAI) designated appraiser and a Certified Public Accountant with an Accredited in Business Valuation (CPA/ABV) specialist. Together, they produce a unified, deeply researched valuation that meticulously separates the value of the physical real estate—the "bricks and mortar"—from the value of intangible assets like brand reputation, in-place leases, and business enterprise value. In 49 states, these intangible assets are not legally subject to property tax.

Powering this dual-expert analysis is WarpCore™, RealAdvice's advanced, cloud-based software platform. Unlike competitors who build software to replicate traditional, and often flawed, appraisal methods, WarpCore leverages adaptive learning algorithms and over 15 years of process development. It functions as an expert system, guiding the valuation process to ensure consistency and accuracy, effectively bridging the long-standing disconnect between real property valuation and business intangible valuation. The entire workflow is managed through the firm's four-phase ProperTax™ process, ensuring a comprehensive strategy from pre-transaction analysis through post-closing reassessment.

The Billion-Dollar Impact

The financial results of this innovative approach are substantial. RealAdvice has optimized over $110 billion in commercial real estate transactions across 39 states, generating more than $928 million in first-year tax savings for its clients. These are not just abstract figures; they represent a significant enhancement to Net Operating Income (NOI), a critical performance metric for any real estate investor. Clients have reported NOI increases ranging from 15% to 25% after implementing the firm's strategies.

The firm's client roster attests to its influence within the industry. An impressive 75% of the National Multifamily Housing Council’s (NMHC) Top 50 Owners and Managers utilize RealAdvice's services, demonstrating widespread adoption and trust among the nation's largest and most sophisticated real estate players. By providing a pre-closing ProperTax Estimate™, the company gives buyers and sellers a clear, five-year projection of tax savings, asset value enhancement, and ROI, transforming tax strategy from a reactive, post-deal appeal process into a proactive, value-creating component of the transaction itself.

Shaping the Future of Property Law

RealAdvice's influence extends beyond individual transactions and into the very legal and academic frameworks that govern property taxation. The firm is not merely navigating the existing rules; it is actively helping to redefine them.

"Our approach shows commercial real estate investors how to safely enhance net operating income that has traditionally been left with property assessors, while also protecting them from imitators who cannot replicate our methodology," Vennes stated. "We are already seeing how our innovation is influencing regulators, legislators, and academia, and my goal is to help guide that evolution for the benefit of taxpayers and the next generation of real estate professionals."

This claim is backed by significant legal precedent. The methodology underpinning the firm's Authoritative Allocation™ Method has been recognized by an 11th Circuit Court for meeting the high-level professional and academic standards required for legal review. This judicial validation sets a powerful precedent and provides clients with "litigation-ready" appraisals designed to withstand the highest levels of scrutiny from tax assessors and auditors. Furthermore, all of the firm's methods are developed to comply with the Daubert standard, the legal benchmark for determining the admissibility of expert witness testimony in federal court.

The company's leadership has a long history of this type of engagement. CEO Todd Jones has previously advised the Florida legislature on comprehensive property tax reform and regularly engages with state agencies on tax policy. With Vennes now steering the firm's strategic expansion, RealAdvice is poised to amplify its influence, pushing for a more accurate and equitable standard of property valuation nationwide.