RainFocus Targets Small Event Boom with New Base Module

LEHI, Utah – December 17, 2025 – RainFocus, a provider of event marketing technology, today announced the launch of its Base Module, a new toolkit designed to simplify the management of small, repeatable events. The move positions the company to capitalize on a significant industry shift as marketers increasingly favor smaller, more frequent gatherings to engage customers.

The Base Module provides a streamlined, user-friendly interface for organizing high-volume event programs such as roadshows, field marketing activations, sales kickoffs, and webinars. It offers core functionalities for event creation, registration, branding, and communication, all while integrating with an organization's broader marketing technology stack and data strategy.

"We're seeing a rising trend in small events that require a consistent experience for our clients and their attendees," said Travis Cushing, Chief Product Officer of RainFocus, in the official announcement. "With the pace of events and technology moving so quickly, one big conference might not be enough for certain organizations. This offering enables clients to quickly and efficiently expand their event programs while aligning to the experience and brand recognition of their complex conferences."

Capitalizing on the Micro-Event Boom

The launch arrives as market data reveals a clear strategic pivot across the marketing landscape. The era of focusing solely on a single, large-scale annual conference is evolving. Industry research strongly supports this trend, with one recent study indicating that 58% of marketing teams plan to increase the number of small, in-person events they host. Forrester Research has identified these smaller, company-hosted events as the fastest-growing format in the industry.

This shift is driven by a desire for more personalized engagement and deeper customer relationships, which can be challenging to foster in massive auditoriums. Marketers are recognizing the value of regional and highly focused gatherings to create more impactful connections. The demand for technology to support this strategy is palpable; a 2023 report found that 81% of event marketers would host more events if they had tools that made it easy to replicate successful formats.

RainFocus's move taps directly into this burgeoning need. The overall event management software market is experiencing robust growth, with various analysts projecting a compound annual growth rate (CAGR) between 10% and 17% over the next five years. The corporate segment, in particular, is expected to see the fastest growth, making it a lucrative area for technology providers to address.

Streamlining the Planner's Playbook

For corporate event planners tasked with executing dozens or even hundreds of small events annually, the logistical challenges can be immense. Maintaining brand consistency, managing disparate registration systems, and avoiding repetitive manual setup are common pain points. The Base Module is designed to directly address these operational hurdles.

Following a one-time implementation, the module provides planners with a customized template that acts as a standardized framework. This approach to event program governance allows a central team to control key elements like branding, compliance, and integrations while empowering local or junior planners to configure specific event details independently. Highlights of the toolkit include:

• Rapid Event Creation: Planners can quickly spin up new events using pre-built, customizable templates, drastically reducing setup time.
• Simplified Registration: The module supports a streamlined registration flow with features like pre-filled fields for known attendees and discount code management.
• No-Code Customization: A no-code email builder and customizable landing pages allow for real-time content and branding updates without requiring developer assistance.
• Core Management Tools: The platform includes features for building simple agendas, listing speakers and sponsors, and managing hotel room blocks for a single property.

By offering unlimited events and users, the Base Module is built for scale, enabling organizations to execute a high-volume event strategy without a proportional increase in administrative overhead. It supports a range of delivery formats, from on-site and live to virtual, simulive, and on-demand, providing flexibility for diverse program needs.

The Power of Unified Data

Perhaps the most significant strategic aspect of the Base Module is its foundation on the core RainFocus platform. Unlike standalone tools for small events, the new module leverages the same security, data privacy framework, and marketing automation integrations as the company's full enterprise solution. This creates a powerful, unified data ecosystem.

Every interaction at a small roadshow, every question asked in a webinar, and every registration for a field marketing event is captured and funneled into the same central system that houses data from the company's flagship conference. This consolidates information into a single, comprehensive 'Global Attendee Profile' for each customer.

This unified view of the customer journey across all event touchpoints is a critical differentiator. It transforms small events from isolated logistical tasks into valuable data-gathering opportunities. With enriched customer records, marketing teams can drive more effective personalization, accelerate lead qualification, and gain actionable insights into customer engagement. For example, a sales team can see if a prospect attended a local roadshow before engaging with them at the annual user conference, enabling a more informed and contextual conversation.

This integration allows organizations to connect their entire event portfolio—from the smallest webinar to the largest trade show—into a single, cohesive customer journey, simplifying management while maximizing the strategic value of every event.

Navigating a Competitive Landscape

RainFocus enters a competitive but fragmented market for small event management. While platforms like Eventbrite excel at ticketing for simple, public-facing events, and comprehensive enterprise suites from competitors like Cvent offer deep functionality for complex conferences, the Base Module targets a specific and often underserved niche: the portfolio of repeatable corporate events.

Its key differentiators are governance and data integration. The templated, controllable framework offers a level of brand control and efficiency that simpler ticketing platforms lack. Simultaneously, its integration into the broader RainFocus ecosystem provides a data advantage that standalone point solutions cannot match. It effectively creates a bridge, allowing companies to manage their entire event hierarchy within one platform, ensuring that the valuable first-party data generated by smaller engagements is not lost or siloed.

This strategy allows RainFocus to serve existing enterprise clients more holistically while also providing a more accessible entry point for companies looking to mature their event programs beyond simple tools. By solving the challenges of scale, consistency, and data fragmentation, the Base Module provides a compelling solution for organizations aiming to build a truly strategic and data-driven event portfolio.