PuroClean Deploys AI to Fortify Service Amidst Franchise Expansion

TAMARAC, Fla. – January 06, 2026 – As property restoration leader PuroClean celebrates surpassing 500 franchise locations, the company is making a significant technological investment to ensure its service quality scales with its rapid growth. PuroClean has announced a strategic partnership with KnowHow, an AI-powered mobile platform, to deploy a new training and operational support system across its entire international network. This collaboration will provide thousands of technicians with instant, on-demand access to standardized procedures and expert guidance directly from their mobile devices, reinforcing the company's well-known commitment to “Relentless Customer Service.”

A New Standard for On-Site Expertise

The partnership fundamentally changes how knowledge is delivered to PuroClean's frontline teams. Instead of relying solely on memory or calls back to a supervisor, technicians responding to a water, fire, or mold emergency can now access the company's entire operational playbook in their pocket. The KnowHow platform centralizes over 300 of PuroClean's best-practice processes, from complex Category 3 water loss remediation to biohazard cleanup protocols and fire damage restoration.

This system is designed to function as a “doing management system,” providing step-by-step guidance in the field rather than just functioning as a pre-job training module. Technicians can access checklists, diagrams, and video tutorials at the exact moment they are needed. At the core of the platform is an AI assistant that delivers instant, context-aware answers to field questions, effectively acting as a virtual expert available 24/7 on any job site. This AI is trained specifically on PuroClean's proprietary methods and IICRC industry standards, ensuring the information is both accurate and brand-compliant.

"PuroClean's training infrastructure sets the industry standard," said Leighton Healey, CEO of KnowHow, in the original announcement. "KnowHow extends that system by putting operational knowledge directly in technicians' hands, whether they're handling a Category 3 water loss or coordinating with insurance adjusters." The platform's features, including offline capabilities for remote job sites and automatic language translation, are designed to empower a diverse workforce and remove barriers to performance, ensuring every technician can operate with confidence.

Scaling Quality Control in a Booming Network

This technological leap is a direct response to PuroClean's remarkable growth trajectory. Since being acquired by Mark W. Davis and Frank Torre in 2015, the franchise has more than doubled in size, expanding from 222 locations to over 500 across North America. Reaching this milestone places PuroClean in an elite group, as fewer than 4% of franchise systems achieve such a scale. However, rapid expansion presents a significant operational challenge: maintaining brand integrity and service consistency across hundreds of independently owned and operated locations.

The integration of KnowHow's AI platform is a strategic move to codify excellence and distribute it uniformly. It ensures that a new technician in a recently launched franchise has access to the same depth of knowledge as a 20-year veteran. This standardization is critical in the restoration industry, where technical precision and adherence to safety protocols directly impact customer outcomes and liability.

"By partnering with KnowHow, we are doubling down on our commitment to provide the best training and technology available," stated Mark W. Davis, Chairman & CEO of PuroClean. "Our teams will have immediate, on-demand access to the procedures and expertise they need to deliver Relentless Customer Service with confidence and consistency." This move is not just about improving efficiency; it's about embedding the brand's core promise into its daily operations, ensuring that every customer receives the same high standard of care, regardless of which franchise location responds to their call.

Evolving Beyond the Flood House

PuroClean is already renowned for its formidable training infrastructure. The company's IICRC-approved Academy in Tamarac, Florida, features a state-of-the-art, 1,200-square-foot Flood House, a hands-on training environment where over 1,000 associates have learned to manage real-world water damage scenarios. This is supplemented by a robust Online Academy with more than 4,800 students. This new partnership represents the next evolution of that commitment, blending proven hands-on training with cutting-edge digital support.

While competitors like Servpro and Paul Davis also operate impressive national training centers with their own flood houses and extensive IICRC-certified courses, PuroClean's integration of an AI-powered field support tool marks a strategic differentiation. The traditional model focuses on intensive, centralized training events that equip franchisees and their key staff. PuroClean's new hybrid approach extends that knowledge directly to the job site, democratizing expertise and providing continuous reinforcement long after the initial training is complete. The goal is to bridge the gap between classroom learning and real-world application, ensuring that best practices are not just taught but consistently executed.

AI as the New Blueprint for Field Service and Franchising

PuroClean's initiative is indicative of a broader trend across both the field service and franchise industries, where artificial intelligence is becoming a critical tool for operational excellence. In field service, AI is being used to optimize scheduling, predict equipment maintenance, and parse vast amounts of data to identify efficiency gains. For technicians, AI-driven knowledge platforms are helping to close the skills gap, reduce training time, and provide critical support in complex situations.

In the franchise model, AI offers a powerful solution to the perennial challenge of maintaining brand standards at scale. By centralizing and automating the distribution of operational knowledge, franchisors can ensure compliance, streamline reporting, and provide more effective, data-driven support to franchisees. This technology helps ensure that every location, from marketing and customer interaction to on-site service delivery, reflects the brand's core values and operational model. By embracing this AI-powered platform, PuroClean is not only enhancing its own capabilities but is also setting a new benchmark for how technology can be leveraged to build a more resilient, consistent, and scalable franchise system in the modern era.