PureHealth’s AI Scribe Aims to Restore the Human Touch in Healthcare

ABU DHABI, United Arab Emirates – December 29, 2025 – In a move poised to reshape the doctor-patient dynamic, PureHealth, the largest healthcare group in the Middle East, has officially launched the pilot phase of “Nada.” This advanced artificial intelligence service functions as a secure digital assistant, designed to capture and organize clinical notes directly from medical conversations in real time. The initiative, rolled out across select PureHealth facilities, represents a deliberate effort to leverage cutting-edge technology not just for efficiency, but to reclaim a fundamental aspect of medicine: the human connection.

The system is engineered to work quietly in the background of a consultation, freeing physicians from the distracting and time-consuming task of manual documentation. By automating this process, the group aims to enhance the overall patient experience, improve the accuracy of clinical information, and allow doctors to dedicate their full attention to the person in front of them. This deployment is underpinned by a strict framework prioritizing patient privacy, data security, and full compliance with the Emirate's regulatory standards, addressing key concerns inherent in integrating AI into sensitive healthcare environments.

A New Era of Cognitive Healthcare

The introduction of “Nada” marks a significant leap beyond traditional electronic health records (EHRs), which digitized patient data but often tethered clinicians to their screens. PureHealth is instead moving toward a model of cognitive healthcare, where ambient AI technology operates seamlessly to support, rather than replace, human expertise. The service listens within the confines of the clinical consultation, intelligently structuring medical information as it is spoken.

The impact on a clinician's daily workflow is expected to be profound. According to PureHealth, physicians and healthcare providers using “Nada” during the pilot phase are projected to reduce the time they spend on clinical documentation by more than 50%. This translates to an average of over two hours reclaimed per clinician each day—time that can be reinvested directly into patient care, further consultation, or collaborative medical review. This shift promises not only to alleviate a major source of physician burnout but also to increase the capacity and quality of care delivered within the healthcare system.

A key technological achievement of “Nada” is its high level of accuracy in capturing both complex medical terminology and nuanced local dialects. This capability is critical for ensuring that medical records are not only comprehensive but also precise, which is vital for the continuity and quality of a patient's long-term healthcare journey. Inaccurate or incomplete notes can lead to medical errors and fragmented care, a problem this technology aims to solve directly.

Centering the Human Connection

At the core of this initiative is a philosophy that technology should augment, not diminish, the human elements of medicine. By taking over the clerical duties of a consultation, “Nada” empowers physicians to engage more meaningfully with their patients. The simple but powerful act of maintaining eye contact, listening without the interruption of typing, and being fully present can transform a transactional visit into a therapeutic partnership.

Shaista Asif, Group Chief Executive Officer of PureHealth, articulated this vision in the announcement. “Listening is the foundation of great healthcare,” she stated. “With 'Nada', we are strengthening the human connection at the heart of care by giving clinicians the freedom to truly engage with their patients. This is not about technology replacing human interaction, but about enabling it. By introducing 'Nada' across our local and global hospitals, we are enhancing the patient experience at scale and reinforcing our commitment to delivering care that is attentive, accurate and deeply human.”

For patients, the benefits are designed to be tangible and immediate. Consultations become more personal and collaborative. Patients can feel more confident that their concerns, symptoms, and the nuances of their condition are being fully heard and accurately recorded. This can lead to clearer communication, fewer instances of having to repeat information, and greater trust in the prescribed care plan, ultimately fostering a more positive and effective healthcare experience.

From Rigorous Testing to Real-World Impact

The pilot launch of “Nada” is not a speculative venture but the result of a rigorous, multi-phase evaluation and testing process. This extensive validation was conducted across the varied environments of SEHA’s hospital network in the UAE, ensuring the technology was robust enough for diverse clinical settings. These included high-volume primary care clinics, specialized service departments, and the complex, high-stakes environment of advanced tertiary hospitals. This thorough groundwork was essential to confirm the tool's reliability and effectiveness before its introduction to live patient consultations.

The name “Nada” itself was chosen for its cultural resonance. In Arabic, the name is associated with concepts of a gentle presence, attentiveness, and calm clarity. In the context of healthcare, it powerfully reflects the principle of being truly heard—a value that PureHealth has placed at the heart of its patient-centered care model. The name serves as a constant reminder of the technology's ultimate purpose: to facilitate clearer understanding and deeper connection.

Through the careful and considered deployment of “Nada,” PureHealth is not just adopting a new tool but demonstrating a pathway for how advanced artificial intelligence can be responsibly embedded into clinical practice. By prioritizing the patient experience and supporting its clinicians, the group is working to strengthen its healthcare systems from within, aiming to deliver meaningful, positive, and long-term impact for the communities it serves.