Primior's GAIA Platform Aims to Democratize Real Estate Investing

IRVINE, CA – November 26, 2025 – Primior Holdings Inc. is set to launch GAIA, its real-world asset (RWA) tokenization marketplace, on December 1st, marking a significant step in the convergence of institutional real estate and blockchain technology. The platform aims to fractionalize ownership of U.S. properties, making them accessible to a global investor base with entry points as low as $100. This move positions the real estate and development firm at the forefront of a burgeoning market, leveraging technological innovation to dismantle traditional barriers to entry in one of the world's most sought-after asset classes.

The launch will debut with the United States Property ($USP) fund, a flagship tokenized vehicle representing an initial portfolio of over $52 million in rental housing, commercial, and hospitality assets. By converting these real-world assets into digital tokens on a blockchain, GAIA promises to enhance liquidity, streamline investor management, and provide unprecedented transparency in a historically opaque market.

“GAIA going live is a major milestone, not just for Primior, but for how real estate is accessed globally,” said Johnney Zhang, Chairman and CEO of Primior Holdings. “GAIA is the bridge that connects institutional-grade real assets with the modern digital economy. We’re not just putting real estate on-chain—we’re building the infrastructure for how private markets will be accessed in the future.”

The GAIA Proposition: A Bridge to Digital Assets

At its core, GAIA is an end-to-end ecosystem designed to manage the entire lifecycle of a tokenized asset. For investors, the platform offers a simplified digital onboarding process, including KYC verification and accreditation, with the promise of a user-friendly dashboard to track investment performance and access documentation. For asset owners and developers, GAIA provides a new avenue for capital formation, enabling them to tokenize equity, reach a global pool of investors, and automate compliance and reporting functions through smart contracts.

The initial $52 million portfolio tokenized via the $USP fund serves as a proof of concept, but Primior’s ambitions extend far beyond. The company reports a development pipeline valued in the hundreds of millions, including notable projects like the $106 million First Harbor Square mixed-use development in Santa Ana, which has been previously earmarked as a tokenized Opportunity Zone investment. These projects represent the next wave of assets scheduled to be onboarded onto the GAIA platform through 2026.

To address the critical challenge of liquidity in private markets, GAIA plans to implement a multi-pronged strategy. Initially, an OTC Bulletin Board will facilitate peer-to-peer trading, allowing investors to post buy and sell orders. This will be followed by a phased rollout of a regulated secondary market as the necessary Alternative Trading System (ATS) infrastructure is scaled and regulatory approvals are secured. Furthermore, a staking mechanism is planned, enabling token holders to commit their assets to support the platform's ecosystem in exchange for rewards, a feature common in decentralized finance designed to incentivize long-term holding and participation.

A Strategic Pivot Backed by Profitability

Primior's launch of GAIA is more than a new product; it represents a fundamental strategic pivot for the company. Underscoring this shift, the firm has submitted a request to FINRA to change its ticker symbol from GRLT to $PTKN (Primior Token). This move signals a deliberate evolution from a traditional real estate developer into what it terms a “tokenization-first” fintech and real estate firm, betting its future on the maturation of digital asset markets.

Crucially, this strategic pivot is not a speculative leap from an unstable foundation. The company's recent financial disclosures paint a picture of a profitable and growing enterprise. For the third quarter of 2025, Primior reported a net income of $334,442 on total income of nearly $1.1 million, achieving a robust gross margin of 69.2% and an operating margin of 32.4%. This performance builds on a strong trend; in Q2 2025, the company saw its total income grow 134% year-over-year, and its full-year 2024 results included 425% EBITDA growth and a significant increase in total assets to over $29 million, largely driven by a merger.

This financial stability provides a solid runway for the GAIA initiative, distinguishing Primior from many early-stage tech ventures that rely solely on venture capital. By funding its technological expansion with profits from its core real estate operations, the company can pursue its long-term vision for tokenization while maintaining a disciplined, financially grounded approach.

Navigating Favorable Regulatory Headwinds

The timing of GAIA’s launch appears particularly opportune, coinciding with a period of increasing regulatory clarity for digital assets in the United States. A series of recent legislative and administrative developments have begun to create a more structured and predictable environment for RWA tokenization, a critical factor for attracting institutional capital and ensuring long-term viability.

The GENIUS Act, signed into law in July 2025, established the first federal framework for payment stablecoins. While not directly regulating RWA tokens, it formalizes the financial plumbing they rely upon for subscriptions, redemptions, and settlement. By creating standards for regulated, fully-backed stablecoins, the act enhances the integrity of the on-chain financial ecosystem, boosting institutional confidence.

More directly, recent remarks from SEC leadership in November 2025 outlining “Project Crypto” signaled a significant shift in posture. The initiative aims to create a clearer “token taxonomy,” with officials explicitly welcoming the tokenization of traditional securities—such as stocks, bonds, and partnership interests—on public blockchains. This indicates a move away from enforcement-led regulation toward building a compliant pathway for integrating digital assets into mainstream finance.

Complementing these developments, IRS Revenue Procedure 2025-31 provided safe-harbor tax guidance for certain digital asset activities, further reducing uncertainty for investors. Together, these regulatory tailwinds are transforming the landscape from a high-risk frontier into a more navigable territory for innovators like Primior.

Market Context and Future Trajectory

Primior is entering a market that is rapidly gaining momentum. The total value of tokenized real-world assets has surged in recent years, growing from approximately $5 billion in 2022 to an estimated $30 billion by late 2025. Projections from industry analysts forecast the RWA market could swell to between $2 trillion and $30 trillion by 2030, driven by institutional adoption. Financial giants like BlackRock, Fidelity, and Goldman Sachs are actively exploring or participating in the space, lending significant validation to the underlying technology.

Primior's early success is already attracting attention. The company reports having received over 300 inbound requests from other developers, fund managers, and asset owners interested in onboarding their own assets onto the GAIA platform. This interest spans a diverse range of sectors beyond real estate, including AI, gaming, media, commodities, and even small businesses. This suggests that while U.S. real estate is the initial focus, GAIA is being built with the potential to become a broad, multi-asset marketplace for tokenized private equity.

As the GAIA platform goes live, its performance will be closely watched by institutional investors, fintech professionals, and regulators. Its ability to deliver on its promises of accessibility, liquidity, and efficiency will serve as a key test case for the broader tokenization thesis and could pave the way for a fundamental re-architecting of private market infrastructure.