Powering Victory: How Anker is Fueling the Mobile Esports Revolution

KUALA LUMPUR, Malaysia – November 24, 2025 – As the world’s top mobile gamers descend on Bangkok for the 2025 PUBG MOBILE Global Championship (PMGC), their focus is on strategy, precision, and claiming a share of the $3 million prize pool. Yet, behind the scenes, a critical battle is being waged against a different kind of opponent: the limitations of the very devices they compete on. This year, that battle has a new ally. Anker Innovations, a leader in charging technology, has stepped onto the esports stage as the official gaming charging collaborator for the event, a move that signals a profound shift in how we view competitive mobile gaming and the hardware that sustains it.

This partnership is more than a simple sponsorship; it’s a direct acknowledgment of an often-overlooked reality in the esports world. While audiences see flawless gameplay and clutch victories, professional players contend with the immense technical demands of high-performance gaming, where a single frame drop or an unexpected power warning can mean the difference between victory and defeat. The collaboration spotlights the critical role of infrastructure technologies, like charging, in enabling peak human performance.

The Unseen Battlefield: Power and Performance

Professional mobile gaming pushes smartphones to their absolute limits. Graphically intensive titles like PUBG MOBILE are notoriously demanding, causing CPUs and GPUs to run at maximum capacity, which in turn leads to rapid battery depletion and significant heat generation. This heat is the Achilles' heel of mobile performance, triggering a phenomenon known as thermal throttling, where a device’s processor automatically slows down to cool off. For a professional gamer, the resulting input lag, stutter, and reduced frame rates are catastrophic.

This is the problem Anker aims to solve. The partnership features the Anker 25K Powerbank (A1695) as the official tournament powerbank, a device engineered not just for capacity, but for the stability required in high-stakes gameplay. It ensures that players can maintain a consistent charge during grueling training sessions without introducing performance-killing heat. Complementing this is the Anker 140W Charger (B2697), a multi-port GaN charger capable of rapidly powering multiple devices—a necessity for a pro’s ecosystem of phone, tablet, and communication gear.

In this environment, a charger ceases to be a mere accessory and becomes a vital piece of performance equipment. The ability to quickly recover device battery life between matches or maintain stable power during extended play isn't a convenience; it's a competitive necessity. This reality underscores a growing market for specialized hardware designed to support the burgeoning ranks of mobile esports athletes.

A Multi-Billion Dollar Arena

The strategic importance of Anker’s move is underscored by the explosive growth of the mobile esports market. Once seen as a casual offshoot of PC and console gaming, mobile esports is now the industry's fastest-growing segment. Market analysts project the global mobile esports market, valued at over $1 billion in 2024, to surge to over $4.4 billion by 2032, boasting a compound annual growth rate (CAGR) exceeding 22%. This growth is fueled by the ubiquity of powerful smartphones, the rollout of 5G networks, and the immense popularity of titles like PUBG MOBILE, especially in key growth regions like Southeast Asia.

PUBG MOBILE alone commands a massive global audience, with an estimated 30 million daily active players and tournament viewerships that consistently reach into the hundreds of thousands, sometimes peaking in the millions. The PMGC 2024, for instance, clocked 28.4 million hours watched. This highly engaged, tech-savvy audience represents a prime demographic for a brand like Anker, which is looking to cement its reputation for performance and reliability.

Anker's Strategic Power Play

This collaboration marks a calculated pivot for Anker, a brand that built its empire as the world’s #1 mobile charging brand for the everyday consumer. By aligning with an elite esports property, the company is strategically targeting the high-performance gaming niche, a move designed to validate its technology under the most demanding conditions imaginable. It's a classic case of 'trial by fire'—if Anker's products can be trusted by pro gamers competing for millions of dollars, they can certainly handle the daily needs of any consumer.

This strategy also serves as a powerful differentiator in the crowded charging accessory market. While competitors like UGREEN, Xiaomi, and Belkin vie for market share, Anker is carving out a powerful narrative that connects its hardware directly to a passion-driven, performance-oriented community. The claim that its featured products have already achieved top sales rankings on regional e-commerce platforms like Shopee and Lazada in Malaysia reinforces this market traction.

Leon Wu, General Manager of Southeast Asia at Anker Innovations, framed the collaboration in terms of enabling player confidence. "At Anker, we believe great technology powers confidence," he said. "With our multi‑port fast chargers, gamers stay cool, steady, and immersed, ready for every battle and every triumph." This sentiment reflects a deeper understanding of the gamer mindset, where trust in one's equipment is paramount.

More Than a Logo: The New Era of Esports Sponsorship

The partnership also exemplifies a broader evolution in esports marketing. The most effective sponsorships are no longer about simple logo placement on a jersey or banner. Instead, they are about authentic integration and adding genuine value to the ecosystem. Brands that provide tools and services that resonate with the community and enhance the player or fan experience see the greatest return on investment and brand lift.

By providing essential power solutions, Anker is not just an advertiser; it is an enabler. This functional role fosters a more organic and positive brand association among a notoriously discerning audience. Esports fans are known to appreciate sponsors who genuinely support the industry's growth, and a partnership that directly aids player performance is the epitome of such support.

As the 2025 PMGC unfolds, and for the first time runs alongside the PUBG Global Championship in a 'PUBG United' celebration, the spotlight will be on the players. But behind their every move will be the silent, steady flow of power, a testament to the idea that in the digital age, true innovation is often found in the technologies that seamlessly empower human potential.