Potomac Bank: A Regional Strategy Takes Root Through Rebranding & Community Focus

CHARLES TOWN, WV – November 3, 2025 – Bank of Charles Town officially launched a new chapter today, rebranding as Potomac Bank. While a name change might seem cosmetic, the move signals a strategic realignment reflecting over three decades of planning and ambitious regional growth, far beyond its historic base in the Eastern Panhandle of West Virginia. The rebranding isn’t merely aesthetic; it's a carefully orchestrated move to solidify the bank’s identity as a key financial institution serving communities along the Potomac River corridor.

Founded in 1871, the bank’s evolution from a local institution to a regional player has been deliberate. The establishment of Potomac Bancshares, Inc. in 1994, the bank’s holding company, wasn’t a spontaneous decision, but a foreshadowing of today’s announcement. “The name Potomac Bancshares was intentionally chosen with a long-term vision in mind,” explains a source familiar with the bank’s early strategy. “The founders anticipated expansion and wanted a name that reflected the geographic focus.”

Financial Health & Growth Trajectory

The rebranding comes on the heels of a period of consistent financial performance. With total assets reaching $1.2 billion as of June 30, 2023, and net income of $15.2 million in 2022, Potomac Bank has demonstrated solid financial health. Loan portfolio growth of 8.3% year-over-year further underscores its expansion. However, the bank operates in a competitive landscape. WesBanco, M&T Bank, and PNC Bank are established regional players vying for market share.

Potomac Bank’s strategy isn’t to compete head-to-head on digital features or national reach, but to differentiate itself through personalized service and deep community involvement. “We’re not trying to be everything to everyone,” says a banking analyst familiar with the regional market. “They’re doubling down on what they do best – building relationships and serving the needs of local communities.”

Mapping Regional Market Share & Competition

While the bank boasts a significant presence in Jefferson County, WV (12.3% deposit market share) and Washington County, MD (5.8%), its foothold in Northern Virginia (3.2%) is comparatively smaller. This highlights an area for potential growth. Competition is particularly intense in these markets. WesBanco recently announced expansion into Jefferson County, while M&T Bank has launched a new digital banking platform targeting regional customers.

However, Potomac Bank appears to be responding effectively. The bank’s commitment to local lending and personalized service is resonating with customers. “Consumers are increasingly looking for alternatives to large national banks,” observes a local business owner. “Potomac Bank understands the needs of the community and is willing to go the extra mile.”

Community Takes Root: Beyond Banking

The new tagline, “Community Takes Root Here,” isn’t just marketing rhetoric. Potomac Bank has consistently demonstrated a commitment to community investment. In 2023 alone, the bank allocated $250,000 in grants to local entrepreneurs and awarded $100,000 in education scholarships. The bank also actively supports local non-profit organizations, including the United Way of the Eastern Panhandle and several local food banks.

This commitment extends beyond financial contributions. The bank’s employees are actively involved in community events, such as the annual Potomac River Cleanup Program. “We believe that we have a responsibility to give back to the communities that we serve,” explains a bank spokesperson. “It’s not just good business, it’s the right thing to do.”

The impact of this commitment is evident in the strong relationships the bank has built with local customers. “They’re not just a bank, they’re a partner in the community,” says a local resident. “They genuinely care about the well-being of the region.”

Looking Ahead: Challenges & Opportunities

The rebranding as Potomac Bank signifies a bold step forward, but the bank still faces challenges. Maintaining its competitive edge in a rapidly evolving financial landscape will require continued innovation and a relentless focus on customer service. Expanding its market share in Northern Virginia will also be a key priority.

However, the bank’s strong financial position, its commitment to community involvement, and its well-defined strategy position it for continued success. “They’ve built a solid foundation,” says a banking analyst. “Now it’s time to build on that foundation and reach new heights.”

The rebranding isn’t just about a new name and logo; it’s about reaffirming a commitment to the communities that Potomac Bank serves and charting a course for sustainable growth in the years to come. The future, like the roots taking hold, appears firmly planted in the Potomac River region.