Pixalate Launches ‘Clawback Report’ to Automate Ad Fraud Dispute Resolution

LONDON, UK – November 04, 2025 – Pixalate, a global leader in ad fraud prevention and data intelligence, has unveiled its ‘Clawback Report,’ an automated dispute resolution system designed to streamline ad fraud claims and refund processes within the programmatic advertising industry. The new tool aims to provide a standardized, tamper-proof method for Digital Signal Processors (DSPs) and Supply-Side Platforms (SSPs) to address Invalid Traffic (IVT) disputes, a persistent pain point costing the industry billions annually.

Addressing a Multi-Billion Dollar Problem

Ad fraud remains a significant challenge, with global losses projected to reach over $100 billion this year. This substantial financial impact underscores the urgent need for efficient dispute resolution mechanisms. A key hurdle in resolving these claims has been the absence of standardized, verifiable evidence, often leading to protracted, manual negotiations based on inconsistent data formats.

“The current process is often inefficient, costly, and lacks a uniform approach to evidence,” said an industry consultant. “This friction not only delays refunds but also erodes trust between buyers and sellers in the programmatic supply chain.”

Pixalate’s ‘Clawback Report’ directly confronts these issues by providing granular data at the publisher, seller ID, campaign ID, and fraud taxonomy levels. The tamper-proof nature of the reports, secured by cryptographic functions, offers a definitive