PEO Nextep Partners with Nayya to Deliver AI-Powered Benefits Personalization

NEW YORK, NY – November 18, 2025

Revolutionizing Employee Benefits with AI

Nextep, a nationally recognized Professional Employer Organization (PEO), is partnering with Nayya, an innovative benefits technology company, to integrate Nayya’s AI-powered platform into its service offerings. The collaboration, announced today, aims to dramatically improve how employees understand and utilize their benefits, leading to increased wellbeing and a stronger return on investment for employers. The rollout of the integrated solution is slated to begin in 2026.

This partnership arrives at a pivotal moment in the benefits landscape. For years, employees have struggled with complex benefits packages, leading to underutilization and dissatisfaction. According to recent industry reports, a significant percentage of employees don’t fully understand the benefits available to them, missing opportunities to improve their health and financial security. Nextep and Nayya are positioning themselves to address this critical pain point with a proactive, data-driven approach.

The Power of Personalized Benefits Experiences

Nayya’s platform utilizes artificial intelligence to move beyond generic benefits information, offering personalized recommendations tailored to individual employee needs and circumstances. The AI analyzes employee data – factoring in health profiles, financial goals, and family situations – to suggest the most appropriate benefits options. This isn’t simply about suggesting better plans; it’s about actively guiding employees through the often-confusing process of benefits selection and utilization.

“Employees are demanding a more personalized experience, and benefits are no exception,” said a source familiar with the partnership. “The days of one-size-fits-all benefits packages are over. People want solutions that address their unique needs, and that's exactly what this partnership delivers.”

The platform also goes beyond initial enrollment, offering year-round support and proactive guidance. It can automate claims filing, identify reimbursement opportunities, and even assist with leave of absence processes. This continuous support is designed to maximize the value of benefits and alleviate the administrative burden on both employees and HR teams. The integration of Nayya's AI-driven