PayPal and Logicbroker Forge Alliance to Unlock AI-Driven Commerce

NEW YORK, NY – December 08, 2025 – The landscape of online shopping is on the cusp of a seismic shift, moving beyond clicks and carts into an era of autonomous, AI-driven transactions. In a move poised to define the infrastructure for this new reality, commerce orchestration engine Logicbroker and digital payments giant PayPal have announced a strategic partnership. The collaboration aims to make "agentic commerce"—where intelligent AI agents shop on behalf of consumers—accessible to thousands of merchants, effectively turning complex AI integrations into a plug-and-play solution.

For businesses navigating the digital marketplace, the rise of Large Language Models (LLMs) and a new generation of agentic browsers presents both a monumental opportunity and a daunting challenge. How do they ensure their products are discoverable, accurately represented, and ultimately transactable when the "shopper" is an algorithm? This partnership directly addresses that question by combining Logicbroker's supply chain and commerce orchestration with PayPal's vast payment and trust infrastructure, creating a streamlined pathway for merchants to enter the agentic economy.

Building the Rails for an Agentic Economy

At the heart of the collaboration is a powerful synergy between two distinct but complementary platforms. Logicbroker, which already powers complex supply chain programs for major retailers like Walgreens and Home Depot, specializes in orchestrating the entire commerce lifecycle. Its Intelligent Commerce Network is designed to connect disparate systems—product catalogs, inventory, suppliers, and fulfillment centers—into a cohesive whole.

This partnership allows Logicbroker to integrate PayPal's new suite of agentic commerce services, most notably "store sync." This capability enables merchants to connect their entire product catalog to PayPal through a single integration. Once connected, that product data becomes discoverable and transactable across a growing ecosystem of AI shopping channels, from conversational agents to automated shopping experiences. This "one-to-many" compatibility eliminates the need for merchants to build bespoke, resource-intensive integrations for every new AI platform that emerges.

"Logicbroker was designed to help brands and retailers orchestrate the entire commerce lifecycle," said Omar Qari, CEO at Logicbroker, in the announcement. "Pairing our Intelligent Commerce Network with PayPal's agentic commerce services and global payments infrastructure gives merchants a seamless way to turn AI-driven product discovery into a fully transactable storefront."

Essentially, Logicbroker acts as the data refinery, ensuring product information is standardized and AI-ready. PayPal then acts as the trusted bridge, syndicating this information to AI channels and providing the secure payment rails for transactions. This structure preserves a merchant's control over their brand identity and customer relationships, as they remain the merchant of record for all sales initiated by AI agents.

Leveling the Playing Field for Merchants of All Sizes

While the concept of agentic commerce may seem futuristic, its foundational layers are being built today, and the pressure on businesses to adapt is mounting. Early adopters of AI are already seeing significant gains in operational efficiency and customer personalization. The challenge for most small and medium-sized businesses (SMEs), however, is the high barrier to entry, typically involving significant engineering effort and specialized expertise.

This is where the Logicbroker-PayPal alliance promises to be a democratizing force. By offering an enterprise-grade solution that is accessible and requires minimal technical lift, it empowers merchants of all sizes to compete in the AI era. Instead of being invisible to AI shopping agents, their catalogs can now be part of the consideration set, opening up new, previously untapped revenue streams.

The partnership effectively lowers the barrier to entry, allowing businesses to leverage the sophisticated commerce infrastructure PayPal has developed over two decades. "Agentic commerce is reshaping the future of online shopping," noted Michelle Gill, GM of Small Business and Financial Services at PayPal. "By partnering with Logicbroker, we're making it easier for merchants of all sizes to benefit from the commerce opportunity AI brings. With a single integration powered by PayPal, they can reach new AI surfaces and leverage the commerce infrastructure PayPal has built over decades."

This move is particularly critical as consumer behavior shifts. As shoppers grow more accustomed to asking an AI to "find the best running shoes for a marathon under $150 with sustainable materials," merchants not optimized for this type of query risk being left behind. This solution ensures their products are not just listed, but are structured and presented in a way that AI agents can understand, compare, and act upon.

Establishing Trust in an Autonomous Future

The promise of a frictionless, AI-driven shopping experience is compelling, but it also raises critical questions about security, privacy, and trust. When an autonomous agent is authorized to spend money on a user's behalf, how can all parties be certain the transaction is legitimate, secure, and free from fraud or manipulation?

Addressing this challenge is a cornerstone of the partnership. PayPal is extending its globally recognized systems for fraud protection, buyer protection, and dispute resolution to cover agent-initiated transactions. This provides a foundational layer of trust that is essential for both consumer and merchant adoption. For merchants, it means they are protected by the same security measures that govern traditional PayPal transactions. For consumers, it offers peace of mind that their AI-powered purchases are backed by a trusted financial entity.

Beyond individual transactions, the industry is working on establishing open standards to ensure secure and verifiable communication. Protocols like Agent2Agent (A2A) and the Agent Payments Protocol (AP2) are being developed to create a framework where agent-driven commerce is auditable, interoperable, and accountable. PayPal's engagement with these standards, including its expanded partnership with Mastercard to integrate its Agent Pay Acceptance Framework, signals a commitment to building a secure ecosystem, not just a proprietary solution. This focus on security is vital for transforming agentic commerce from a novel concept into a mainstream, reliable form of retail.

A Strategic Pivot Toward Intelligent Commerce

This partnership is not an isolated event but a key component of PayPal's broader, aggressive strategy to position itself at the center of the AI-powered economy. The company is actively forging alliances across the ecosystem, from e-commerce platforms like BigCommerce and Wix to AI pioneers like Google Cloud and Perplexity, creating an open network for agentic transactions.

For merchants, this strategic shift signals a move beyond simple payment processing toward a future of intelligent, orchestrated commerce. Success will no longer be measured solely by website traffic or conversion rates, but by a brand's "AI-readiness." This involves ensuring product data is clean and highly structured, supply chains are responsive, and fulfillment systems can execute seamlessly on orders initiated without human intervention.

The implications extend beyond technology stacks to fundamental business strategy. Marketing efforts may need to pivot from lower-funnel conversion tactics to top-of-funnel brand building to influence how AI agents perceive and rank products. Customer service models will have to adapt to handle inquiries and issues arising from AI-mediated interactions. The collaboration between Logicbroker and PayPal provides the essential tooling for this transition, but it is up to businesses to embrace the strategic and operational evolution required to thrive in a world where your next customer might not be a person, but their intelligent digital agent.