Pacaso Unveils Infinity: A $100,000 Key to the World of Ultra-Luxury Home Swapping

SAN FRANCISCO, CA – February 03, 2026 – Real estate technology company Pacaso today launched Infinity, a new, invitation-only service that creates a private global network for owners of the world's most exceptional second homes. For a one-time initiation fee of $100,000, members gain ten years of access to exchange stays in a curated portfolio of properties valued between $5 million and $20 million, signaling a bold move into the highest echelons of the luxury travel and real estate market.

The new venture aims to solve a perennial challenge for the ultra-affluent: owning a spectacular, multi-million dollar vacation home that sits empty for much of the year. Infinity proposes a solution built on discretion, trust, and meticulously managed logistics, allowing a select group of homeowners to unlock a world of similar properties from a villa in Tuscany to a penthouse in New York City.

A New Tier of Exclusivity in Luxury Travel

Infinity is designed to be more than a simple booking platform; it's positioned as a private community. Pacaso emphasizes that every home and homeowner is personally vetted before being invited to join, creating a circle of trust intended to set it apart from other rental or exchange services.

"My perspective on second-home ownership changed after my family exchanged homes with another family. It felt less like travel and more like being welcomed into someone else's life," said Austin Allison, CEO and co-founder of Pacaso, in the company's official announcement. "That experience revealed how many extraordinary homes sit unused—not for lack of desire, but because there's never been a trusted way to exchange them with like-minded owners. Infinity brings that idea to life: a private exchange where exceptional homes unlock exceptional stays."

The initial portfolio of destinations underscores the program's global ambition, featuring sought-after locales such as St. Barths, Ibiza, Verbier, and Paris. By focusing on properties celebrated for their architecture, location, and character, Pacaso is curating an inventory where the homes themselves are the main attraction. The experience promises a level of immersion and authenticity that even the most luxurious hotels struggle to replicate.

Redefining the High-End Home Exchange Market

While the concept of home swapping is not new, Pacaso's Infinity is entering the market at a price point and level of exclusivity that redefines the landscape. Existing luxury exchange clubs, such as ThirdHome and Elite Alliance, typically operate on credit-based systems or annual membership fees that are a fraction of Infinity's entry cost. These platforms require members to make their homes available to earn credits or "Keys," which they then spend on stays elsewhere.

Infinity's model, with its substantial one-time $100,000 fee, fundamentally alters the dynamic. It acts as both a significant filter, ensuring a highly committed and affluent membership base, and a source of substantial upfront capital for Pacaso. This structure moves away from transactional, per-stay fees and toward a long-term membership paradigm, betting that for its target clientele, the price of entry is a feature, not a bug—a guarantee of peer-level quality and seriousness.

This strategy allows Pacaso to invest heavily in the infrastructure required for a seamless experience, including the proprietary technology used for discreet listings, scheduling, and communication. By managing the entire process, the company aims to remove the complexity and uncertainty that can plague even high-end property exchanges.

Behind the Velvet Rope: The Promise of Trust

The core value proposition of Infinity rests on two pillars: curation and trust. The invitation-only model and rigorous vetting process are central to this promise. Pacaso states that every potential member and their property—including its management—undergoes a thorough review. This is designed to create a closed ecosystem where members can be confident that the home they visit will meet their standards and that their own home will be treated with reciprocal respect.

This addresses a key friction point in the broader home-sharing market, where mismatches in property quality, cleanliness, and guest behavior can lead to negative experiences. For owners of architecturally significant homes filled with fine art and custom furnishings, the risk of an ordinary rental can be too high. Infinity aims to be the antidote, creating what one market analyst calls a "hermetically sealed community of trust."

By intentionally limiting membership, Pacaso is prioritizing the quality of the network over its size. This strategy suggests that for the ultra-wealthy, access to a small, verified group of peers is more valuable than access to a large, anonymous inventory.

A Strategic Leap for a Real Estate Innovator

The launch of Infinity represents a significant strategic evolution for Pacaso. Founded in 2020 by Zillow alumni Austin Allison and Spencer Rascoff, the company pioneered a co-ownership model that made it easier for families to own a share of a luxury vacation home. With Infinity, Pacaso is expanding its reach to a different, albeit related, demographic: individuals who wholly own their ultra-luxury second homes.

This move leverages the company's existing expertise in curating and managing high-end properties. The infrastructure built for its co-ownership platform, including its popular "Global Swap" program that allows co-owners to exchange stays, provides a proven foundation for Infinity's more exclusive offering. It positions Pacaso not just as a facilitator of fractional ownership, but as a comprehensive manager of the entire luxury second-home lifestyle, building a powerful ecosystem around its brand.

The Complexities of a Global Clubhouse

Despite the glamorous appeal, operating a global exchange for multi-million dollar assets is fraught with complexity. Pacaso will need to navigate a labyrinth of international and local regulations. The legal classification of a non-monetary home exchange can vary significantly by jurisdiction, potentially running into local ordinances governing short-term rentals.

Furthermore, insurance is a critical hurdle. Standard homeowner policies often contain exclusions for home-sharing or exchanges, requiring members to secure specialized coverage for both liability and property damage. The tax implications are also murky; tax authorities in some countries could potentially view the value of a stay in an exchanged home as a form of imputed income, creating a complex reporting requirement for members.

Successfully launching Infinity will require Pacaso to provide its members with a robust framework that addresses these legal, financial, and logistical challenges with the same seamlessness it promises for its user experience. For a membership predicated on perfection, the true luxury will be in the flawless execution of that promise.