P2P.org Taps Veteran CFO to Bridge TradFi Rigor with Web3 Growth

GEORGE TOWN, Cayman Islands – January 13, 2026 – Institutional staking provider P2P.org has appointed Betsabe Botaitis as its new Chief Financial Officer, a strategic move signaling the company's intent to deepen its institutional footprint by embedding traditional financial discipline into its Web3 operations. Botaitis, a veteran with over two decades of experience spanning Wall Street, fintech, and crypto, joins the firm as it scales to meet surging demand for secure, non-custodial staking services.

The appointment comes at a pivotal moment for the digital asset industry, where the lines between decentralized innovation and institutional-grade financial management are rapidly converging. P2P.org, which manages over $10 billion in staked assets, is positioning itself to capture a larger share of the institutional market by reinforcing its financial governance and operational controls.

The Rise of the 'Hybrid' Executive

Botaitis embodies a new class of 'hybrid' executive increasingly sought after by maturing Web3 companies. Her career path provides a blueprint for bridging the gap between the established financial world and the burgeoning crypto economy. Beginning her career in retail banking, she later held senior finance roles at global giant Citigroup and fintech pioneer LendingClub, where she was steeped in the rigorous compliance and operational standards of traditional finance.

Her transition into Web3 saw her co-found and serve as CFO for the blockchain identity firm AIKON before taking the financial helm at Hedera as its CFO and Treasurer. At Hedera, she was responsible for managing hundreds of millions in fiat and billions in digital assets. Notably, Botaitis led the organization through its first-ever financial audit and modernized its treasury operations—critical milestones for any crypto-native entity seeking institutional trust. Her leadership has earned her recognition as an Ambassador at the Fortune Most Powerful Women Summit and a spot on CoinDesk's Top 50 Women in Web3 & AI, underscoring her influence in both spheres.

At P2P.org, her mandate will be to oversee all finance, treasury, and planning functions. This includes strengthening internal controls and ensuring the company’s financial infrastructure can withstand the scrutiny of institutional clients and evolving regulatory frameworks. "Betsabe adds strategic value as we expand and deepen our footprint," said Alex Esin, CEO of P2P.org. "Her experience across every stage of a company's lifecycle—from early growth and M&A to working with large institutions—gives us the financial leadership needed to execute our long-term vision."

Fortifying for Institutional Staking's Next Wave

The move reflects a broader trend within the institutional staking market, which is undergoing rapid professionalization. The global institutional staking services market, valued at $3.4 billion in 2024, is projected to swell to $18.7 billion by 2033. This growth is fueled by institutions seeking yield-generating opportunities and portfolio diversification, particularly as major blockchains like Ethereum operate on a Proof-of-Stake (PoS) model.

However, these institutions bring stringent demands. They require not just high uptime and security, but also transparent reporting, robust risk management, and auditable financial practices. P2P.org has already built a strong foundation with a reported 99.9% uptime, a zero-slashing incident record, and a SOC 2 Type II certification. The addition of Botaitis is a clear effort to build upon that technical trust with an equally robust financial and operational framework.

Her role will be crucial in providing the "decision-quality data" mentioned in the company's announcement, which is a prerequisite for institutional investors who must justify their strategies to boards and regulators. This focus on financial rigor is a key differentiator in a competitive landscape that includes major players like Figment and Blockdaemon, all vying for the trust of institutional capital.

Navigating a Complex Regulatory and Global Landscape

Botaitis's appointment is also a proactive measure to navigate the complex and shifting regulatory environment for digital assets. As regulators worldwide, including the U.S. Securities and Exchange Commission (SEC), refine their views on staking, companies that can demonstrate strong governance and internal controls will be better positioned for long-term sustainability.

Her experience with financial audits and establishing institutional-grade reporting at Hedera is directly applicable to P2P.org's future. Building a financial operation that is prepared for regulatory scrutiny not only mitigates risk but also serves as a competitive advantage, attracting risk-averse institutional clients who prioritize compliance.

This strategic hire is backed by substantial financial momentum. In April 2023, P2P.org secured a $23 million Series A funding round led by prominent investors including Jump Crypto, Bybit, and Sygnum. This capital provides the resources for expansion, and Botaitis's leadership is expected to ensure that growth is managed responsibly.

Targeting Growth in the Americas

A key part of P2P.org's strategy involves targeted expansion into the U.S. and Latin America, markets where institutional interest in crypto is rapidly growing. North America currently dominates the institutional staking market, accounting for roughly 41% of the global share, making a strong U.S. presence essential for any major player.

Botaitis expressed her enthusiasm for this regional push. "P2P.org has built trusted, enterprise-class products in institutional staking, and I'm excited to support its next phase of growth, particularly as demand increases in the U.S. and Latin America," she stated. Her background, which includes extensive work in the U.S. financial sector and roots in Mexico, provides valuable perspective for navigating these distinct markets.

By bringing on a CFO with a deep understanding of both traditional financial systems and the nuances of Web3, P2P.org is making a calculated play. The company is betting that the future of institutional crypto adoption will be won not just on technical prowess, but on the ability to build a financial foundation of unwavering trust and transparency. Botaitis's role will be central to strengthening that foundation as the company scales its global operations.