Orchard Defies Housing Slump With 40% Growth, Secures $30M Fund
- 40% revenue growth for Orchard in 2025, despite a challenging housing market
- $30M secured in new equity funding
- 500+ agents added to Orchard's platform over the last two years
Experts would likely conclude that Orchard's strategic pivot to an open marketplace model and its ability to address key pain points in the home buying/selling process have positioned it as a resilient leader in the proptech sector, even in a downturn.
Orchard Defies Housing Slump With 40% Growth, Secures $30M Fund
NEW YORK, NY – February 03, 2026 – In a year that many analysts described as one of the most challenging for the U.S. real estate industry in recent memory, proptech company Orchard has announced a striking 40% revenue growth for 2025. The company also confirmed it has secured $30 million in a new equity funding round, signaling strong investor confidence in its strategy to reshape the home buying and selling experience.
This performance and fresh capital injection come as Orchard completes its evolution from a niche "Buy Before You Sell" lender into a comprehensive open real estate marketplace, a strategic pivot that appears to be paying significant dividends in a turbulent market.
A Contrasting Performance in a Cooling Market
Orchard's 40% growth figure is particularly noteworthy when set against the backdrop of the 2025 housing market. The year was widely characterized by sluggish sales and affordability challenges, with some reports suggesting it was the slowest housing market in over two decades. Data from the S&P CoreLogic Case-Shiller Index showed only modest national home price increases, a stark contrast to the rapid appreciation seen in previous years. The National Association of Realtors (NAR) also reported that first-time buyers represented their lowest share of the market since 1981, highlighting the difficult conditions.
Against this landscape, many real estate companies struggled. Redfin, for example, reported a year-over-year revenue decline in early 2025 and faced widening net losses. While other major players like Zillow Group and Compass, Inc. posted respectable revenue growth, with Zillow's revenue rising around 15% in mid-2025 and Compass reporting a 23.6% increase in Q3, Orchard’s reported 40% growth rate stands out, suggesting its model resonates strongly with consumers and agents navigating a complex environment.
The successful fundraising effort further distinguishes the company. The $30 million round, which the company states had strong participation from existing investors, will be used to accelerate its growth, expand its market footprint, and continue innovating its platform.
The Pivot to an 'Open Marketplace' Model
At the core of Orchard's success is its strategic transition to an "open marketplace." This model moves beyond a single product to offer a full suite of services designed to provide flexibility and certainty to homeowners and their agents. This integrated ecosystem is what the company believes is its key differentiator.
The flagship service, often called "Move First," directly addresses a classic homeowner dilemma: how to buy a new home before selling the old one. Orchard allows homeowners to unlock equity from their current property to make a strong, non-contingent offer on a new home. This eliminates the need to sell first or carry two mortgages simultaneously. After the client moves into their new home, Orchard's team then manages the preparation, listing, and sale of the old property.
Beyond this, the marketplace provides access to all-cash offers, giving sellers certainty and speed. The company also connects homeowners to a network of leading iBuyers, including Offerpad and Opendoor, ensuring they can compare multiple options. These services are bundled with digitally integrated mortgage and title offerings through Orchard's affiliates, creating a streamlined, single-platform experience from the initial search to the final closing.
Fueling Expansion and Empowering Agents
The new funding is earmarked to fuel an ambitious expansion strategy. The company's growth in 2025 was bolstered by the launch of three new markets in the spring, including major metropolitan areas like San Diego, Seattle, Phoenix, and Nashville. With the new capital, Orchard plans to launch in two additional, as-yet-unnamed markets this year. This expansion follows a period of significant agent growth, with the company adding over 500 agents to its platform over the last two years.
The platform is designed not just for consumers but as a powerful tool for real estate agents. In a competitive market, agents using Orchard's platform can offer their clients a wider range of solutions than a traditional brokerage might provide. The ability to facilitate a "Buy Before You Sell" transaction or present an all-cash offer gives these agents a distinct competitive advantage, allowing them to win more listings and provide tailored strategies that fit a client's specific financial and logistical needs.
"We are dedicated to building the future of real estate by putting the power back in the hands of consumers and the agents who support them," said Court Cunningham, CEO and Founder of Orchard, in the company's announcement. "With Orchard, customers have the broadest choice of sale options, great local agents to guide them, and superior closing technology."
Redefining the Real Estate Transaction
Orchard's trajectory suggests a broader shift in the real estate industry, where technology is increasingly used to remove long-standing points of friction. The stress of timing a sale and a purchase, the uncertainty of contingent offers, and the complexity of coordinating with multiple vendors—lenders, title companies, agents—are all challenges that integrated platforms like Orchard aim to solve.
By marrying the local expertise of its agents with a powerful suite of financial products and a unified technology platform, the company is making a compelling case for a new standard in real estate. The significant growth and investor backing achieved during a market downturn indicate that this modern, choice-driven approach is not just a novelty for a hot market but a resilient model built for the complexities of any cycle. As Orchard continues its expansion, its impact on consumer expectations and the competitive landscape will be a key story to watch in the proptech sector.
This successful pivot and financial fortification position Orchard to continue its mission of making the process of finding and securing a home a more seamless and certain experience for everyone involved.
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