NX Group Bets Big on India with New 'Moving Forward' Campaign

TOKYO, Japan – January 20, 2026 – NIPPON EXPRESS HOLDINGS, INC. (NX Group) has launched a significant global brand initiative with its new movie, "Moving India Forward," signaling a deep and strategic commitment to what it deems its most critical growth market. The campaign, which went live on January 15, moves beyond typical corporate advertising to position the logistics titan as an indispensable “strategic partner” in India’s rapid economic ascent, particularly within the high-stakes semiconductor and automotive industries.

The cinematic campaign contrasts India’s vibrant, traditional landscapes with the sleek, high-tech world of modern logistics, aiming to capture the nation's dynamic convergence of history and innovation. Broadcast globally across platforms including CNN, the movie serves as a clear declaration of NX Group's intent to embed itself into the very fabric of India's industrial future.

A Strategic Bet on a Global Powerhouse

NX Group's intensified focus on India is backed by ambitious growth targets and a clear-eyed assessment of the market's vast potential. India's logistics sector, valued at over USD 228 billion in 2024, is on a steep upward trajectory, projected to nearly double to USD 428.7 billion by 2033. This explosive growth makes the country a pivotal battleground for global logistics providers.

In response, the Japanese firm is putting significant capital to work. Having grown its India revenues from $132 million in 2023 to $153 million in 2024, NX Group has set a bold target to more than triple that figure to $400 million by 2028. This expansion will be supported by a massive infrastructure build-out, with plans to double its warehousing footprint from 4.5 million square feet to approximately 9 million square feet over the next four years. This expansion will also see its direct workforce in the country grow to nearly 10,000 employees.

This investment underscores the company's long-term vision of becoming “a logistics company with a strong presence in the global market,” with India serving as the cornerstone of that strategy. By moving beyond the role of a traditional transport provider, NX Group aims to become an integral part of the nation's supply chain backbone, enabling the complex operations required by a modern industrial economy.

Powering India's Industrial Evolution

The "Moving India Forward" campaign specifically highlights NX Group's role in two of India's most crucial and demanding sectors: semiconductors and automotive. As India aggressively courts global manufacturers with programs like the "Programme for Development of Semiconductors and Display Manufacturing Ecosystem," the need for hyper-specialized logistics has become paramount.

The semiconductor supply chain involves high-value, fragile components that require climate-controlled, secure, and precision handling. The brand movie showcases the company's capabilities in “precision equipment handling and smart logistics,” directly addressing the core anxieties of chipmakers looking to establish a foothold in a new region. NX Group is positioning its “global quality” standards as the enabling force that can de-risk these complex manufacturing ventures.

Similarly, for India's sprawling automotive industry, the campaign spotlights rail transport as a “lifeline.” The movie dynamically depicts trains traversing the country, symbolizing the company’s vast network and its ability to connect manufacturing hubs with distribution centers. This emphasis on rail is not just about capacity; it’s a strategic move towards creating more resilient and efficient supply chains that are less dependent on road transport alone.

Charting a Greener Path Forward

A key theme woven throughout the campaign is sustainability. By stressing its use of diverse transport modes, NX Group is promoting its commitment to “low-environmental-impact modal shifts.” The focus on supplementing truck transport with rail is a direct response to the growing global demand for greener supply chains. As multinational corporations face increasing pressure to report on and reduce their carbon footprint, logistics partners that offer sustainable solutions provide a significant competitive advantage.

This commitment extends beyond environmental concerns into broader social contributions. The company’s mission to connect “people, businesses and communities” is reflected in on-the-ground initiatives, such as a recent project to construct a dining hall and sanitation facilities for a rural school in Karnataka. These actions help solidify the company’s image as a long-term partner invested not just in India’s economy, but in its social development as well.

Ultimately, the "Moving India Forward" campaign and the corporate message it carries, "We Find the Way," serve as more than just a marketing slogan. They represent a comprehensive strategy to conquer one of the world's most promising and challenging markets. By showcasing its technical prowess, sustainable practices, and unwavering commitment, NX Group is making a powerful case that it is not just watching India's rise—it is actively helping to build the path.