Nomadar Taps Mexican Soccer Market in Landmark Deal with Mexiaa FC

MARSHALL, Texas – December 29, 2025

A landmark agreement is set to create an unprecedented pipeline for aspiring Mexican soccer players to reach the elite levels of European football. Nomadar (NASDAQ: NOMA), a U.S.-based company blending sports, technology, and tourism, has announced a strategic partnership with Mexiaa FC, Mexico's largest and most prolific scouting academy. The deal marks the international expansion of Nomadar's innovative High Performance Training (HPT) Program into one of the world's most passionate soccer nations.

This collaboration will introduce a proven European training methodology, developed in conjunction with the Spanish La Liga club Cádiz CF, directly into the heart of Mexico's youth development system. The partnership aims to professionalize scouting, standardize evaluation, and ultimately provide a direct pathway for top Mexican talent to experience the rigorous environment of a European professional club.

Tapping into a Soccer Heartland

The decision to expand into Mexico is a calculated and significant move for Nomadar. Mexico represents not just a massive market but a deep, fervent culture of football with a vast and often untapped reservoir of talent. For decades, the country has produced world-class players, but the pathway to Europe's top leagues has often been complex and accessible to only a select few. This new alliance seeks to democratize that opportunity on a larger scale.

Mexiaa FC, based in Pachuca, Hidalgo, is the ideal partner for this ambitious project. The academy has solidified its reputation as Mexico's premier talent identification platform, organizing massive national scouting events that attract between 700 and 1,300 young players at a time. Its existing agreements with Liga MX giants like Cruz Azul, Tigres, and Club América underscore its credibility and reach. By acting as a recruitment funnel for these top-tier domestic clubs, Mexiaa FC has already proven its ability to find and nurture talent, with several of its graduates having made professional debuts in both Liga MX and the burgeoning Liga MX Femenil.

"Collaborating with Nomadar and with a historic European soccer club such as Cádiz CF raises our training standards and further professionalizes our processes," said Christian Osorio, Director of Mexiaa FC. He emphasized the broader significance of the deal, stating it "serves as confirmation that Mexican soccer talent has real international value and projection when developed with structure and discipline." This partnership leverages Mexiaa's extensive grassroots network and injects it with a global-standard development framework.

A Gateway to Europe: The HPT Methodology

At the core of this initiative is Nomadar's proprietary High Performance Training (HPT) Program. Developed through a close collaboration with Spain's Cádiz CF, the HPT program is designed to bridge the gap between emerging international talent and the sophisticated methodologies of European soccer. It is more than just a series of drills; it is a holistic system encompassing technical skills, tactical awareness, physical conditioning, and professionalized evaluation metrics.

The collaboration is slated to kick off in May 2026 with an intensive, three-week event in Pachuca. During this period, coaches from the HPT program will descend on the Mexiaa FC facilities to lead training sessions and evaluation matches across various age groups. This hands-on implementation will allow for the direct transfer of the Nomadar-Cádiz CF methodology to hundreds of young Mexican players, providing them with a level of coaching and analysis typically reserved for professional European academies.

Pablo Sánchez, Director of Nomadar's International HPT Program, highlighted the synergy of the partnership. "This agreement makes it possible to introduce a proven European methodology such as Nomadar and Cadiz CF´s into a market as powerful as Mexico," he explained. "We are working with a structure that already benefits thousands of players and shares our vision for development and international projection." This move follows a similar successful project in Ecuador, signaling Nomadar's growing footprint and commitment to building a sports development corridor connecting Latin America with Europe and North America.

The Ultimate Prize: A Pathway to Spain

While the widespread training is a cornerstone of the agreement, the most tangible and life-changing opportunity for the participants is the chance to travel to Spain. Following the three-week scouting and training process in Mexico, five players will be selected to embark on a 15-day immersive experience at the home of Cádiz CF.

This is not a simple tourist trip. The selected players will be fully integrated into the daily operations of the Cádiz CF youth academy, a program developed and managed by Nomadar in collaboration with the Spanish club. They will participate in high-intensity training sessions, undergo rigorous technical evaluations, and engage in educational activities based on the elite standards of a La Liga organization. This experience offers an unfiltered look at the dedication, speed, and tactical intelligence required to compete at the highest level of European soccer. For these young athletes, it represents a golden ticket—a chance to measure their skills against their European counterparts and be seen by the coaches and scouts who hold the keys to a professional career abroad.

Building a Sustainable Future for Talent Development

Beyond the initial scouting event and the trip to Spain, the agreement between Nomadar and Mexiaa FC establishes a framework for a lasting relationship. Both organizations view this as the first step in a medium- and long-term collaboration centered on talent development. A key component of this long-range vision is the planned development of "HPT Coaching" initiatives.

These programs will be aimed at training and certifying local Mexican coaches in the HPT methodology. By equipping local mentors with the same tools and knowledge used in European academies, Nomadar and Mexiaa FC aim to create a self-sustaining ecosystem of high-level development. This "train the trainer" approach ensures that the benefits of the partnership extend far beyond the players who directly participate in the initial events, fostering a legacy of elevated coaching standards and improved player development across Mexico. This strategic foresight transforms the partnership from a simple talent-scouting mission into a foundational investment in the future of Mexican soccer.