NICE Actimize Named Fraud Tech Leader in Asia-Pacific Market
Forrester names NICE Actimize a leader in APAC fraud solutions, citing its advanced AI as crucial for securing the region's booming digital economy.
NICE Actimize Named Fraud Tech Leader in Asia-Pacific Market
HOBOKEN, N.J. – January 06, 2026 – NICE Actimize has been named a Leader in the enterprise fraud management sector for the Asia-Pacific region by Forrester Research, a highly respected global advisory firm. The recognition, detailed in the new “The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025” report, places the company at the forefront of a critical and intensely competitive market.
This acknowledgment is not merely a corporate accolade; it serves as a significant marker of capability in a region grappling with unprecedented digital transformation and a corresponding surge in sophisticated financial crime. For financial institutions across Asia-Pacific, such independent validation provides a crucial guidepost in the high-stakes process of selecting technology partners to safeguard their assets and customer trust.
The Weight of Analyst Validation
In the complex world of enterprise technology, endorsements from firms like Forrester carry substantial weight. The Forrester Wave™ methodology is a rigorous and transparent evaluation process that moves far beyond marketing claims. It involves in-depth vendor questionnaires, comprehensive product demonstrations, and detailed interviews with reference customers to gauge real-world performance and satisfaction. Vendors are scored and ranked across numerous criteria, ultimately being categorized as Leaders, Strong Performers, or Contenders.
NICE Actimize’s position as a Leader was solidified by receiving the highest possible scores across seven criteria within the report's "Current Offering" category. Among the most notable areas of excellence were its capabilities in new-account and digital channel fraud management, analyst investigations, and model explainability and governance. This last point is particularly critical in an era where AI-driven decisions must be transparent and defensible to regulators and internal auditors alike.
Forrester's report specifically commented on this strength, noting, “NICE Actimize excels in model explainability and governance with no-code visual authoring, traceable logic, score decomposition, variable contribution views, version control, audit trails, and regulator-ready summaries.” This level of detail highlights a platform designed not just for performance, but for the practical realities of compliance and operational oversight in highly regulated industries.
Securing a Rapidly Evolving Digital Frontier
The recognition comes at a pivotal moment for the Asia-Pacific region. The rapid adoption of instant payment systems like India's UPI and Singapore's PayNow, coupled with growing interest in stablecoins for cross-border transactions, has created a fertile ground for financial fraud. The very speed and convenience that make these systems attractive to consumers also make them prime targets for criminals who can exploit them for instantaneous, irreversible theft.
Market analysis reveals a sobering reality: scam-related losses in APAC surpassed an estimated $688 billion in 2024. Fraudsters are increasingly weaponizing generative AI to create highly convincing synthetic identities and deepfake content, enabling social engineering attacks at an unprecedented scale. This escalates the challenge for financial institutions, which must protect their customers without introducing friction that could hinder digital adoption.
This high-risk environment is driving intense demand for advanced Enterprise Fraud Management (EFM) solutions. Financial institutions are no longer just looking for fraud detection; they require intelligent orchestration platforms that can integrate data from siloed systems, make decisions in milliseconds, and adapt in real time to new threats. Furthermore, with a patchwork of privacy regulations across the region, solutions that enable compliant data sharing and collaboration through techniques like federated learning are becoming essential.
The 'Pervasive AI' Advantage
At the core of NICE Actimize's strategy is its IFM (Intelligent Fraud Management) platform, which is built on a principle the company calls “Pervasive AI.” This philosophy entails embedding artificial intelligence across the entire fraud prevention lifecycle, from initial data ingestion and real-time detection to strategy optimization, investigations, and operational workflows.
This end-to-end AI integration is what allows the platform to address the complex demands of the modern financial landscape. Rather than treating AI as a bolt-on analytics engine, the pervasive approach ensures that machine learning models inform and automate processes across the board. This is reflected in the high scores Forrester awarded for analyst investigations, suggesting that the platform effectively augments human expertise, automates routine tasks, and allows fraud teams to focus on the most complex and critical threats.
The emphasis on model governance and explainability is a key differentiator in a competitive field that includes other major players like Tencent Cloud, which was also named a Leader in the report. As financial institutions deploy more sophisticated AI, the ability to understand and explain why a model flagged a transaction as fraudulent is paramount. The features highlighted by Forrester—such as traceable logic and regulator-ready summaries—directly address this “black box” problem, building institutional trust in automated decision-making and ensuring that compliance standards are met.
“NICE Actimize continues to make a significant commitment to the Asia Pacific market with its fraud and financial crime solutions roadmap,” said Craig Costigan, CEO of NICE Actimize, in a statement. “We have substantially invested in offering the industry’s most advanced enterprise fraud solutions available.”
This investment appears to be paying off, positioning the company as a key partner for institutions navigating the dual challenges of digital innovation and escalating risk. The Forrester recognition validates a strategy focused not just on powerful AI, but on making that AI transparent, manageable, and effective in the real world. As the digital arms race between financial institutions and fraudsters continues to accelerate, this blend of advanced technology and practical governance will likely define the next generation of fraud prevention.
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