Netflix Co-Founder Joins Bid to Create 'Experiential Collectibles'

DALLAS, TX – April 14, 2026 – A fledgling Dallas-based company aiming to upend the multi-billion dollar collectibles industry has added another titan of tech disruption to its advisory board. Marc Randolph, the co-founder and original CEO of Netflix, has officially joined Oh YAAS, lending his formidable experience in category creation to a venture that seeks to transform static trading cards into dynamic, interactive experiences.

Randolph's arrival is not an isolated event but the latest move in a deliberate strategy of assembling a "dream team" of industry architects. Just weeks prior, Oh YAAS announced that Nolan Bushnell, the legendary founder of Atari and Chuck E. Cheese, had also come aboard as a strategic advisor. The convergence of two figures who fundamentally reshaped entertainment and technology—one for streaming media, the other for video games—signals a powerful vote of confidence in the company's ambitious vision to establish an entirely new market: Experiential Collectibles™.

A Convergence of Category Creators

The strategy behind recruiting these specific advisors is clear. Oh YAAS isn't just seeking guidance; it's seeking the rare wisdom of those who have successfully built industries from the ground up against overwhelming odds. Both Randolph and Bushnell are defined by their ability to see markets where none existed and to execute on visions that others dismissed as impossible.

"There’s a pattern here," said Scott Terrell, Founder and President of Oh YAAS, in a recent statement. "These are people who have a unique ability to recognize when something isn’t just an evolution, but the beginning of something entirely new. Marc saw that immediately and has a history of going up against giants and winning. That kind of experience, that mindset, is utterly priceless when you’re building something transformative."

Randolph’s legacy extends far beyond his role in turning a DVD-by-mail service into a global streaming hegemon. As a serial entrepreneur and mentor, he co-founded multiple successful startups, including Looker Data Sciences, which was acquired by Google for $2.6 billion. His involvement suggests he sees a similar disruptive potential in Oh YAAS.

"This isn’t just a new product, it’s the foundation of a new industry, and that immediately pulled me in," Randolph stated. "But, what excites me just as much is the opportunity to build alongside true disruptors... Being at the ground floor of something this transformative again, is incredibly energizing."

For his part, Nolan Bushnell, often called the "father of the video game industry," brings a parallel history of innovation, having not only founded Atari but also mentored a young Steve Jobs. Bushnell noted that he is drawn to ventures that challenge convention, viewing Oh YAAS as a company that is "reimagining what a collectible can be, not just something you own, but something you experience."

Beyond the Cardboard: Defining a New Experience

At the heart of this venture is the concept of the "Experiential Collectible." Oh YAAS aims to transform the humble trading card from a static piece of memorabilia into a dynamic key. Through proprietary embedded technology—likely a form of Near Field Communication (NFC) or a unique QR code system—each card becomes a gateway to a curated digital ecosystem.

Scanning a card with a smartphone could unlock a range of exclusive content and interactions. This might include behind-the-scenes video footage, personalized messages from an athlete or artist, access to private online communities, augmented reality (AR) experiences that bring the subject to life in the user's environment, or opportunities to purchase exclusive merchandise.

This model represents a deliberate fusion of the physical and digital worlds, attempting to capture the tangible satisfaction of collecting while integrating the endless possibilities of digital engagement. It distinguishes itself from the recent wave of purely digital Non-Fungible Tokens (NFTs) by keeping a physical artifact at the core of the experience. It also moves beyond simple AR-enabled packaging by promising an ongoing, evolving relationship between the collector, the talent, and the brand.

While the company remains in its early stages, it has already begun to execute on its strategy, signing a five-year exclusive agreement with the Bare Knuckle Fighting Championship. This partnership provides a crucial testbed for its technology and a pipeline of content to demonstrate the value of its experiential model to a passionate, dedicated fanbase.

The Battle for Fan Engagement and Brand Loyalty

The ultimate ambition of Oh YAAS extends beyond the collectibles market. The company is positioning itself as a revolutionary new marketing and engagement channel that offers a direct, interactive line of communication between talent, brands, and their most ardent followers.

For decades, the relationship between fans and stars has been mediated by broadcasters, leagues, and social media platforms. Oh YAAS proposes a model where the collectible itself becomes the medium. An athlete could use their experiential card to launch a new shoe line directly to their top collectors, or a musician could offer pre-sale concert tickets to fans who own a specific card from their collection.

This creates a powerful new tool for monetization and brand building. It allows talent to bypass traditional intermediaries and cultivate a direct relationship with their audience. For corporate sponsors, it offers a novel way to activate partnerships, embedding their brand within an exclusive experience rather than just placing a logo on a static object. If successful, this could fundamentally alter how brands approach sports and entertainment marketing, shifting focus from passive impressions to active, sustained engagement.

The Long Road from Vision to Reality

Despite the high-profile endorsements and a compelling vision, Oh YAAS faces the monumental task of building a new category from scratch. The path is fraught with challenges that have humbled many ambitious startups.

First among them is the technological hurdle. The seamless integration of a physical card with a rich, reliable digital experience is technically complex. Any friction in the user experience—a faulty scan, a slow-loading app, or buggy content—could quickly disenchant users and undermine the "magical" quality the company aims for.

Second is the challenge of market education. Oh YAAS must convince collectors accustomed to valuing cards based on rarity and condition to embrace a new paradigm where value is also derived from the experiences a card unlocks. Simultaneously, it must persuade brands and talent that this new channel is more effective than the established marketing and social media platforms they currently rely on.

Finally, as the platform grows, it will inevitably face complex issues around intellectual property rights, data privacy for its users, and the digital security of its ecosystem. Navigating these legal and ethical minefields will be critical to building long-term trust and viability. The presence of seasoned operators like Randolph and Bushnell on the advisory board is undoubtedly intended to help the company navigate these exact challenges, leveraging their experience in scaling disruptive technologies into mainstream phenomena. With each new advisor and partner, the company signals that it is not just collecting talent, but assembling believers in a shared vision for the future of fandom.