Net Conversion Taps New VPs, Targets Chicago for Major Expansion

ORLANDO, Fla. – January 14, 2026 – Orlando-based performance media agency Net Conversion is embarking on a significant strategic expansion, reinforcing its leadership team with three new vice presidents and planting its flag in the Midwest with a planned Chicago office. The moves signal an aggressive push to build on a year of record growth and scale its analytics-driven services for a national client roster.

The agency has named Logan Marshall as Vice President of Analytics, Sara Eader as Vice President of Integrated Media, and Joshuah Rodery as Vice President of Finance. This leadership infusion comes as the company announces its first office outside of Florida, set to open in Chicago in Spring 2026.

“These three leaders are joining us as architects of our next chapter,” said Ryan Fitzgerald, founder and CEO of Net Conversion, in a statement. “By bringing Logan, Sara, and Joshuah into these critical leadership roles, their expertise ensures that we can scale while maintaining the strategic depth and agility required to drive meaningful bottom-line growth for our partners and support our growing roster of clients.”

Architects of a New Chapter

The new appointments bring a wealth of diverse experience from the technology, media, and energy sectors, poised to bolster Net Conversion's capabilities in key growth areas. The agency's philosophy hinges on combining data-driven insights with human-led strategy, and the new hires reflect a deep commitment to that model.

Logan Marshall, the new VP of Analytics, will be based in Chicago, spearheading the agency's physical entry into the Midwest. He joins from Guideline AI, where he served as Senior Director of Analytics & Insights, specializing in creating measurement systems that translate fragmented data into clear business strategy. His role is central to Net Conversion’s mission of guiding clients from instinct-based marketing toward insight-driven growth, leveraging the company's proprietary technology.

Sara Eader steps into the VP of Integrated Media role from NBCUniversal, where she was Senior Director of Member Growth & Marketing. Her background in leading full-funnel acquisition and retention for direct-to-consumer products across media, entertainment, and travel aligns perfectly with Net Conversion’s client base. Based in Orlando, Eader will oversee the agency's integrated media strategy and client growth initiatives, applying her expertise to craft holistic campaigns.

Overseeing the financial infrastructure for this expansion is Joshuah Rodery, the new VP of Finance. Rodery comes from the cutting-edge field of nuclear fusion energy, having managed cost accounting operations at Commonwealth Fusion Systems. His experience with complex project accounting and managing intricate financing initiatives will be critical as he builds out the financial framework to support the agency's ambitious growth trajectory.

A Strategic Play in the Windy City

Net Conversion's decision to open a Chicago office in 2026 is a calculated move to penetrate one of the nation's most vibrant and competitive advertising markets. Home to over 8,000 marketing and advertising firms, Chicago presents both immense opportunity and significant challenges. The city's business landscape is increasingly demanding ROI-focused strategies and partners who can deliver measurable results, a trend that plays directly to Net Conversion’s strengths.

The agency aims to differentiate itself from what it calls “traditional holding companies” by offering “agility at scale.” This approach emphasizes a nimble, data-intensive model that contrasts with the often slower, more siloed structures of larger industry players. By establishing a physical presence, Net Conversion can better serve Midwest clients and attract top talent from the city’s deep pool of marketing and tech professionals.

This expansion comes as the digital marketing industry is projected to reach $786.2 billion globally by 2026. The market rewards agencies that can master data, integrate AI, and adapt quickly—all central tenets of Net Conversion's strategy. Their entry into Chicago positions them to compete directly with established global and local agencies for a share of this growing market.

The Engine of Growth: Conversionomics and Human Insight

Underpinning Net Conversion’s strategy is Conversionomics, its proprietary MarTech platform. This technology is the engine that drives the agency’s promise of “intelligence-driven, human-led analytics.” Far more than a simple dashboard, Conversionomics is an AI-powered data science platform designed to move marketing from reactive to predictive.

The platform processes over five terabytes of data daily from thousands of sources, integrating information from more than 80 APIs to create a unified, real-time view of campaign performance. Its key feature is an AI Insights Agent, which acts as a virtual junior analyst, proactively alerting human strategists to performance shifts and optimization opportunities. This frees up analysts to focus on higher-level strategy and understanding the “human behavior behind the data.”

Conversionomics is also built for the future of digital advertising. It enables secure first-party data activation to address the deprecation of third-party cookies and offers unified measurement across channels like CTV and streaming audio. By automating data preparation and providing predictive forecasts, the platform empowers marketers to identify trends and act proactively, turning massive datasets into actionable intelligence.

This fusion of advanced AI and human expertise is what the agency believes will give it an edge. “Net Conversion is reaching new heights because we aren't just buying media; we are architecting growth,” said Jim Lyons, the company’s Chief Growth Officer. “The addition of Logan, Sara and Joshuah, combined with our new Chicago presence, allows us to bring our unique blend of agility as scale, intelligence-driven, human-led analytics, and senior-level strategic expertise to more brands than ever before.”

With new leadership in place, a strategic foothold in the Midwest, and a powerful technology platform, Net Conversion is positioning itself not just to participate in the future of performance marketing, but to actively shape it.