Moneta Promotes Three, Fueling Growth with Its 'Grow Your Own' Model

Moneta Promotes Three, Fueling Growth with Its 'Grow Your Own' Model

📊 Key Data
  • Assets Under Management (AUM) Growth: Moneta's AUM grew from $14.5 billion in 2015 to $42.7 billion by the end of 2024, nearly tripling in a decade.
  • Partner Count: The firm's ownership group now includes 65 partners after promoting three advisors.
  • Client-to-Advisor Ratio: Moneta maintains a ratio of approximately 42:1, significantly lower than the industry average.
🎯 Expert Consensus

Experts would likely conclude that Moneta's 'Grow Your Own' model, emphasizing internal promotions and advisor ownership, is a key driver of its sustained growth and industry-leading client service.

1 day ago

Moneta Forges Growth Path with Internal Partner Promotions

ST. LOUIS, MO – January 13, 2026 – In a wealth management landscape increasingly dominated by private equity buyouts, St. Louis-based Moneta is doubling down on a different strategy: growing from within. The national RIA has elevated three of its advisors—Kristi Borglum, Andrew Glenn, and Lindsay Taylor—to Partner, expanding its ownership group to 65. This move is not just a routine corporate announcement; it is the latest evidence of a deliberate, long-term strategy that has propelled the firm to the top of the industry, nearly tripling its assets under management in the last decade.

All three new partners are graduates of Moneta's rigorous "Partner In Training" (PIT) program, a cornerstone of the firm’s commitment to internal succession and maintaining its fiercely independent, advisor-owned structure. This approach has allowed Moneta to scale impressively, growing from $14.5 billion in AUM at the end of 2015 to over $42.7 billion by the end of 2024, all while being recognized as a top national RIA by publications like Barron's and Financial Planning.

The Blueprint for Leadership

Moneta's Partner in Training program is a multi-year gauntlet designed to forge advisors into firm leaders and owners. The curriculum is built on four pillars: business development, practice management, client relationships, and leadership. It combines formal workshops with dedicated mentorship from existing partners, ensuring that candidates not only learn the mechanics of running a practice but also absorb the firm's client-first culture.

For the new partners, graduation from the program and the subsequent promotion represent a pivotal career milestone that validates their dedication and aligns their personal success with the firm's future.

"The transition to Partner allows me to continue building deep, long-standing client relationships while also playing a more active role in shaping the strategy, culture, and future of my team and Moneta," commented Lindsay Taylor. She views the move as an embodiment of the firm's entrepreneurial spirit. "It reflects an entrepreneurial model that mirrors the journeys of many of our clients, one that may carry more responsibility, but also creates greater opportunity, both financially and in terms of leadership and impact."

This sentiment is echoed by Kristi Borglum, who emphasized the personal and professional fulfillment of the new role. "It's humbling to be surrounded by such an exceptional group of people at Moneta," Borglum said. "Becoming a Partner gives me the opportunity to think more intentionally about the impact I can have on my team, my family, and my community. I get to build my business and serve clients in a way that's genuine to who I am."

The program is a strategic imperative for the firm, ensuring a pipeline of qualified leaders who are already steeped in Moneta's philosophy. This internal development track stands in stark contrast to the acquisition-heavy models elsewhere, providing a clear path to ownership that helps attract and retain top-tier talent.

A New Generation of Diverse Expertise

The backgrounds of the newly appointed partners underscore the diverse skill sets Moneta is integrating into its leadership. Each brings a unique professional history that enriches the firm's advisory capabilities.

Lindsay Taylor joined Moneta in 2014 after a career as an estate attorney and running a complex single-family office. Her legal training, combined with her CERTIFIED FINANCIAL PLANNER™ (CFP®) designation, provides clients with a sophisticated perspective on wealth transfer and complex financial planning. Her promotion allows her to take on greater business development responsibilities and a more strategic role in client relationships.

Kristi Borglum's journey highlights the firm's commitment to career progression. She first joined in 2012 as a client service manager before spending several years at a wirehouse. She returned to Moneta in 2020 as a financial advisor, leveraging the firm's developmental resources to accelerate her path to partnership. Holding both the CFP® and Certified Divorce Financial Analyst® (CDFA®) designations, Borglum is equipped to guide clients through complex life transitions and has pledged to mentor emerging advisors following in her footsteps.

Andrew Glenn brought his experience as a trader at a managed futures hedge fund when he joined Moneta in 2015. This background gives him a distinct analytical lens on markets and portfolio management. "I'm very excited for the future of our team and the next chapter of my career as a Moneta Partner," Glenn stated. "I look forward providing the same level of service our clients deserve for many decades to come."

Thriving Through Independence

Moneta's impressive growth and consistent high rankings—including a No. 8 spot on Barron's 2024 Top 100 RIA Firms list and being named the No. 1 fee-only RIA by Financial Planning—are particularly notable given its ownership structure. The firm remains 100% partner-owned, a rarity for an RIA of its size and scale, which now includes offices in Denver, Kansas City, Chicago, and Boston, among others.

This independence from private equity is a core part of its identity and value proposition. While PE capital can fuel rapid, acquisition-based growth, it often comes with pressures for short-term returns and potential shifts in culture and client service. Moneta's model, by contrast, is designed for generational continuity.

"Our Partners are the future of Moneta, and this group exemplifies the leadership, integrity, and client-first mindset that define our firm," said CEO Eric Kittner. "Each of these new Partners has demonstrated a deep commitment to their clients, their teams, and our culture, and they have earned this next step through sustained excellence and shared values."

The tangible benefit for clients is evident in the firm's structure. Moneta maintains a client-to-advisor ratio of approximately 42:1, a stark contrast to the industry average for top firms, which can be several times higher. This allows for the deep, personalized attention that the firm champions. By intentionally developing its next generation of leaders and giving them a direct stake in the outcome, Moneta ensures that its focus remains squarely on the long-term success of the families and organizations it serves. This commitment to professional growth not only reinforces its culture but also strengthens its ability to provide consistent, high-quality advice for generations to come.

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