Mod Op Doubles Down on AI with Exec Hires, Building a ‘Marketing Intelligence’ Future

Miami, FL – November 11, 2025 – Digital marketing agency Mod Op is making a bold bet on the future of marketing intelligence, announcing the addition of two new Executives in Residence and detailing a multi-million dollar investment in proprietary AI solutions. The moves signal a strategic shift towards embedding AI not just into marketing campaigns, but into the core infrastructure of the agency itself.

Joining the agency are John Powers, former Chief Digital Officer at Dun & Bradstreet and veteran of M&A leadership at Dell and eBay, and Alan Kipust, an executive with a track record of building product and engineering teams at Amazon, Uber, and Chewy. They join existing Executive in Residence Monica Richter, previously Chief Data Officer at Dun & Bradstreet, creating a powerful leadership core focused on data-driven marketing innovation.

“We’re not just talking about automating tasks,” explains a source within Mod Op. “We’re building a system where AI is constantly analyzing data, generating insights, and proactively suggesting strategies. It’s about turning information into action – a true marketing intelligence engine.”

Beyond Automation: Building a ‘Marketing Intelligence’ Future

Mod Op’s approach differs from many agencies simply adopting AI tools. While AI-powered automation is undoubtedly a component, the agency’s focus is on integrating AI into every facet of its operations – from creative ideation to campaign optimization and client reporting. This is underpinned by a $10 million investment in proprietary AI solutions, building on an initial $5 million commitment.

“Many agencies are approaching AI as a ‘bolt-on’ technology,” says a marketing technology consultant familiar with the agency’s strategy. “Mod Op is taking a much more fundamental approach, rebuilding its core infrastructure around AI. That’s a significant commitment, and it could be a game-changer.”

The agency’s proprietary “Mod Agents” suite is at the heart of this strategy. These AI-powered tools, including Brand Agent (for brand consistency and insight), Mod Heat (for real-time risk and opportunity monitoring), and Ecommerce Agent (for personalized shopping experiences), are designed to augment the capabilities of Mod Op’s marketing teams and deliver enhanced value to clients. The agency emphasizes that these tools are not intended to replace marketers, but to empower them with data-driven insights and streamline workflows.

A Shift Towards Proactive Intelligence

The addition of Powers and Kipust is particularly noteworthy. Powers brings extensive experience in M&A, suggesting Mod Op is positioning itself to advise clients on the intersection of marketing and strategic acquisitions. Kipust’s background in building and scaling product teams is crucial for developing and deploying AI-powered marketing solutions.

“Bringing in leaders with this level of experience demonstrates a commitment to long-term innovation,” says a technology analyst. “They’re not just looking for quick wins; they’re building a sustainable competitive advantage.”

Mod Op’s AI Council and Innovations Team are key components of this long-term strategy. The AI Council is responsible for establishing ethical guidelines and ensuring responsible AI implementation, while the Innovations Team focuses on developing and deploying cutting-edge AI solutions. The agency’s “AI Playground” serves as a safe space for experimenting with new technologies and evaluating their potential applications.

The Competitive Landscape

While many agencies are touting their AI capabilities, Mod Op’s approach appears to be more comprehensive and deeply integrated. The agency’s investment in proprietary solutions and its commitment to building an “AI-first” infrastructure set it apart from competitors.

“We’re seeing a lot of agencies talk about AI, but few are actually making the kind of investment that Mod Op is,” says a marketing executive at a competing agency. “They’re betting big on the future, and it will be interesting to see how it pays off.”

The agency’s emphasis on data governance and ethical AI implementation is also noteworthy. In an era of increasing scrutiny of AI algorithms, Mod Op’s commitment to responsible AI practices could be a key differentiator.

“Clients are becoming increasingly concerned about the ethical implications of AI,” says a marketing consultant. “Agencies that can demonstrate a commitment to responsible AI practices will have a significant advantage.”

Challenges and Opportunities

While Mod Op’s strategy appears promising, there are challenges. Integrating AI into every facet of an agency’s operations is a complex undertaking. It requires significant investment, a skilled workforce, and a willingness to embrace change. The agency will also need to continually adapt its strategies as AI technology evolves.

However, the potential rewards are significant. By becoming a true “marketing intelligence” agency, Mod Op could position itself as a leader in the rapidly evolving marketing landscape. The agency’s commitment to innovation and its focus on delivering value to clients could attract a growing base of clients seeking cutting-edge marketing solutions.

“The future of marketing is data-driven and AI-powered,” says a source within Mod Op. “We’re building the agency of the future, and we’re excited about what lies ahead.”

Mod Op’s bold bet on AI could signal a broader shift in the agency world, one where data-driven insights and AI-powered solutions become the norm, not the exception.