MMA.INC Scores $3M Funding with Donald Trump Jr. for Web3 Push

NEW YORK, NY – December 29, 2025 – Mixed Martial Arts Group (NYSE: MMA), which operates as MMA.INC, announced today it has secured approximately $3 million in a significant private placement, drawing investment from a group led by American Ventures LLC and notably including Donald Trump Jr. The deal signals a major push to expand the company's digital footprint and solidify its ambitious Web3 strategy.

The financing, expected to close on December 30, 2025, involves the sale of 4,285,714 shares of Series A Preferred Stock at a price of $0.70 per share. This capital injection is earmarked to advance the company's interconnected platform of martial arts communities and build on its strategic partnership with UFC GYM.

A Strategic Infusion of Capital

The financial structure of the deal, brokered by Dominari Securities LLC, points to a deeper, long-term strategic alliance. Beyond the immediate $3 million in gross proceeds, MMA.INC has entered into an Equity Purchase Agreement with American Ventures LLC. This agreement provides the company with the option to sell up to an additional $20 million of its ordinary shares to American Ventures over time, subject to certain conditions. This arrangement acts as a substantial line of credit, offering MMA.INC financial flexibility as it pursues its growth objectives.

The preferred shares sold in the private placement have a conversion price of $0.70 per share, aligning the interests of the new investors with the company's future stock performance. As is standard with such private placements, the securities have not been registered under the Securities Act of 1933. However, MMA.INC has agreed to file a registration statement with the Securities and Exchange Commission (SEC) to cover the eventual resale of the ordinary shares underlying the newly issued preferred stock and associated placement agent warrants.

This two-pronged financial approach—an immediate cash infusion followed by a long-term equity facility—provides the necessary runway for the company to execute its multi-faceted expansion plans without immediate, repeated returns to the capital markets.

Powering a Web3 and Community-Driven Future

MMA.INC has been clear that the proceeds will directly fuel its unique vision for a unified martial arts ecosystem built on Web3 principles. The company aims to move beyond the speculative models of digital collectibles and fan tokens that have characterized many early ventures in the space. Instead, its focus is on what it calls "Participation as Currency."

Under this model, the platform rewards users with Experience Points (XP) for genuine engagement—whether it's training at a gym, coaching, streaming content, or supporting community activities. These activities are transparently logged "on chain," creating a verifiable record of a user's contributions and achievements. These XP can then be redeemed for real-world rewards, creating an economy driven by merit and effort rather than pure financial speculation.

The new funding is set to fully activate the company's partnership with UFC GYM, a move that could dramatically increase user acquisition and platform engagement. Furthermore, the capital will be used to enhance and expand BJJLink, the company's rapidly growing software platform for Brazilian Jiu-Jitsu gyms, which is a core component of its strategy to connect local gyms into a global network.

By integrating its existing assets—which include community hub MixedMartialArts.com, training platform TrainAlta, and social app Hype—MMA.INC is building a comprehensive digital infrastructure that covers every aspect of the martial arts world, from training and community to content and fandom.

High-Profile Backing and Market Ambitions

The participation of Donald Trump Jr. in the offering brings a new level of public visibility to MMA.INC. While the specific amount of his investment was not disclosed, his involvement is significant. The world of mixed martial arts has frequently intersected with conservative politics and celebrity, and securing a high-profile name like Trump Jr. as a backer could attract a broader base of investors and users who align with that culture.

Investors are buying into a company that already boasts a substantial digital and physical footprint. With a claimed 5 million social media followers, over 530,000 user profiles, and a network of more than 800 verified gyms with 75,000 active students across 16 countries, MMA.INC has a solid foundation to build upon. The investment validates the company's strategy of consolidating these disparate assets into a single, cohesive ecosystem.

This approach aims to solve a long-standing fragmentation in the martial arts community, where fighters, fans, and gyms often exist in separate, disconnected silos. By creating a unified platform, MMA.INC seeks to become the central hub for the global martial arts landscape.

Navigating Growth and Regulatory Pathways

While the company's vision is ambitious, its press release includes extensive forward-looking statements, cautioning that its plans for a potential MMA.INC token and digital asset treasury are subject to numerous risks and uncertainties. The company acknowledges that its success depends on factors like retaining participants, managing platform development costs, and navigating the complex, evolving world of digital assets.

The structure of the financing itself reflects this forward-looking but regulated path. The capital comes from accredited investors, a sophisticated class of financiers who understand the risks associated with early-stage ventures. The subsequent requirement to file a registration statement with the SEC underscores the company's obligation to provide full transparency to the market before these shares can be freely traded.

This process ensures that while the company can move quickly to deploy the new capital, its investors and the public market will have a clear and regulated view of its operations and financial health as it works to transform the global martial arts landscape.