Meridianbet & Crvena Zvezda Ink Landmark Sponsorship Deal Through 2030

BELGRADE, Serbia – December 30, 2025 – In a move signaling profound confidence and long-term strategic alignment, Meridianbet and basketball club Crvena Zvezda have announced a multi-year extension of their title sponsorship agreement, solidifying their partnership through 2030. The deal, which builds upon a successful collaboration initiated in January 2023, stands as one of the most significant long-term commitments between a private company and a EuroLeague club in European basketball history.

Meridianbet, a subsidiary of the NASDAQ-listed Golden Matrix Group Inc. (GMGI), will continue as the club's title sponsor and official betting partner. This ensures the team will compete as "Crvena Zvezda Meridianbet" in all major competitions, including the prestigious EuroLeague, the regional ABA League, and the Serbian League. The renewed agreement not only cements the partnership for the better part of a decade but also includes an increased financial investment from Meridianbet, aimed at bolstering the club's competitive ambitions and enhancing brand activation initiatives.

A Partnership Forged in Success

The extension is a testament to the mutual benefits realized over the past three years. Since 2023, Meridianbet's branding has become synonymous with the Belgrade-based club, featuring prominently on team jerseys and throughout the iconic Belgrade Arena during home matches. The decision to extend the deal to 2030 reflects a deep-seated belief in the partnership's continued value.

Zoran Milosevic, CEO of Meridianbet, articulated the strategic vision behind the long-term commitment. "Extending our title sponsorship with Crvena Zvezda through 2030 reflects our commitment to long-term brand building in markets where basketball is more than a sport—it's a way of life for fans, players, and entire communities," he stated. "Over the past three years, this partnership has provided measurable brand impact across our core markets while enabling us to support one of Europe's most storied basketball institutions."

For Meridianbet, which operates in 18 jurisdictions across Europe, Africa, and South America, the alliance provides sustained visibility with a passionate and aligned audience. "As we scale Meridianbet's operations... partnerships with premier sports properties like Crvena Zvezda create sustained visibility with audiences that align with our customer demographics," Milosevic added.

More Than a Game: Legacy and Community Impact

This partnership transcends mere commercial interests, embedding itself in the rich legacy of Crvena Zvezda and the broader community. Founded in 1945, the club is a titan of European basketball, boasting a staggering trophy collection that includes 24 National Championships, 14 National Cups, 7 ABA League titles, and the historic 1974 FIBA European Cup Winners' Cup.

Beyond its silverware, Crvena Zvezda is renowned as a cradle of champions. The club served as a crucial launchpad for global basketball icons, most notably Naismith Memorial Basketball Hall of Fame inductees Vlade Divac and Peja Stojakovic. These alumni, along with club legends like Borislav Stanković and Aleksandar Nikolić, who also entered the Hall of Fame for their contributions to the sport, underscore the club's profound impact on basketball history. This legacy provides Meridianbet with a connection to a narrative of excellence and heritage.

Furthermore, the collaboration has been marked by a strong emphasis on corporate social responsibility. Over the last three years, the partners have launched dozens of initiatives, from grassroots youth basketball development programs to extensive community outreach campaigns. A key component of their joint efforts has been the integration of responsible gaming messaging into club communications, promoting a safe and sustainable fan environment. This focus on giving back has helped support basketball infrastructure and fan engagement programs throughout the region, solidifying the partnership's positive social footprint.

The Bigger Picture: A Strategic Play on the EuroLeague Stage

The decision to lock in a deal until 2030 is a calculated move centered on the immense platform of the EuroLeague. As European basketball's premier club competition, the EuroLeague features 20 elite teams across 12 countries and captivates a global audience of over 90 million fans. It is widely regarded as the most competitive basketball league outside of the United States and serves as a primary talent pipeline to the NBA.

For a growing international gaming operator like Meridianbet, which is part of the Las Vegas-based Golden Matrix Group, this long-term presence on the EuroLeague stage is invaluable. It offers a consistent, high-visibility channel to engage with a massive and dedicated fanbase. The length of the agreement provides unparalleled stability and allows for the development of deeper, more integrated marketing and community campaigns than typical short-term sponsorships permit.

As Crvena Zvezda Meridianbet continues to battle for supremacy on the European stage, this extended partnership provides the financial stability and corporate backing necessary to compete at the highest level. The decade-long commitment ensures that the club can focus on its long-range sporting goals, from player development to contending for titles, with the firm support of its title partner. This landmark agreement sets a new benchmark for sports sponsorships in the region, creating a powerful synergy between a historic sports institution and a forward-looking global gaming brand.