Medical Aesthetics Consolidation Heats Up: AMP Expands Network, Eyes Wellness Integration

DALLAS, TX – November 11, 2025 – Advanced MedAesthetic Partners (AMP), backed by Leon Capital Group, is rapidly expanding its footprint in the medical aesthetics industry with the acquisition of Lift Aesthetics, a Napa Valley practice. The practice will be rebranded as ‘Destination Aesthetics Napa’ by January 1, 2026, marking the sixth location for the Destination Aesthetics brand and highlighting a larger trend of consolidation and integration of wellness services within the sector.

The Rise of ‘Roll-Ups’ in Medical Aesthetics

The acquisition of Lift Aesthetics is part of a broader wave of consolidation sweeping through the medical aesthetics industry. Private equity firms, like Leon Capital Group, are increasingly investing in and acquiring medical spas and dermatology practices, creating large platforms with the aim of achieving economies of scale and standardization. This “roll-up” strategy isn’t new, but its acceleration reflects the industry’s rapid growth, driven by increased consumer demand for minimally invasive procedures and a growing interest in preventative and wellness-focused treatments.

“The industry is ripe for consolidation,” one industry analyst commented anonymously. “Fragmented ownership, increasing operating costs, and the need for significant investment in marketing and training are pushing smaller practices to seek the backing of larger platforms.” AMP’s model focuses on acquiring established practices while allowing them to maintain their local brand identity, a strategy designed to appeal to practice owners who want to retain their independence while benefiting from centralized resources.

Leon Capital Group’s backing provides AMP with significant financial firepower, enabling it to aggressively pursue acquisitions and invest in infrastructure. The group manages over $10 billion in assets, allowing it to deploy capital strategically across its portfolio companies. This financial strength is a key differentiator for AMP, allowing it to offer attractive terms to potential acquisition targets.

Beyond Aesthetics: The Push Towards Integrated Wellness

While aesthetic procedures remain the core business for most medical spas, there is a growing trend towards integrating wellness services, such as weight management programs, nutritional counseling, and hormone optimization. AMP’s acquisition of LivingYoung Center, which specializes in anti-aging and wellness services, is indicative of this shift.

“Consumers are increasingly looking for holistic solutions to their health and wellness needs,” explains a medical spa operator who requested anonymity. “They want to address not just how they look, but also how they feel.” The expansion into wellness services allows medical spas to cater to a wider range of consumer needs and differentiate themselves from purely aesthetic-focused practices.

The demand for medically supervised weight loss programs, in particular, is driving this trend. Medical spas are well-positioned to offer these programs, leveraging their existing medical infrastructure and professional staff. However, offering such programs also requires careful adherence to healthcare regulations and appropriate patient screening.

“The wellness space is becoming a significant growth driver for medical spas,” one industry expert noted anonymously. “Practices that can successfully integrate wellness services into their offerings are likely to see increased patient engagement and revenue.”

Impact on Napa Valley and the Local Aesthetic Scene

The acquisition of Lift Aesthetics marks a shift for the local aesthetic scene in Napa Valley. While the practice will retain its location and continue to serve the local community, it will now operate under the Destination Aesthetics brand and benefit from the resources and expertise of AMP’s larger network.

The rebranding to ‘Destination Aesthetics Napa’ by January 2026 signals a commitment to expanding the practice’s offerings and elevating the patient experience. AMP plans to invest in advanced training for staff and introduce new services, further differentiating the practice from its competitors. Local residents are likely to see a greater emphasis on personalized care and a wider range of treatment options.

One Napa Valley resident stated, “It’s good to see investment in local businesses, but it’s also important that the personalized touch isn’t lost during the transition.” AMP has indicated its commitment to maintaining Lift Aesthetics’ existing patient relationships and ensuring a seamless transition for the local community. This acquisition reflects the increasing prevalence of national platforms establishing a presence in regional markets, driven by consumer demand and the desire for access to standardized, high-quality services.