MarketFully Bets on AI-Powered ‘InContent Marketing’ with Platform Launch

NEW YORK, NY – November 06, 2025 – MarketFully, a provider of multilingual content marketing solutions, today announced the consolidation of its brands – Key Content, MotionPoint, and GetGloby – under a unified MarketFully master brand. Simultaneously, the company launched MarketFully.AI (MF.AI), a new AI-powered platform designed to revolutionize how global brands create, adapt, and distribute content across languages and cultures.

A Shift Beyond Translation

For years, the localization industry has focused heavily on translating content from one language to another. MarketFully’s move signifies a strategic bet that simple translation is no longer sufficient in a globalized market. The company is positioning itself at the forefront of what it calls “InContent Marketing™,” a concept that goes beyond mere linguistic adaptation to encompass cultural relevance, strategic content creation, and measurable marketing outcomes.

“The traditional approach to global content has been fragmented and often lacked cultural nuance,” said an anonymous industry analyst. “Brands need content that resonates authentically with local audiences, and that requires a more holistic and intelligent approach.”

MarketFully.AI aims to deliver on this promise by combining AI-powered technology with human expertise, a blend increasingly viewed as essential for successful global content strategies. The platform’s core lies in two key systems: Adaptive Content AI and InContent AI. Adaptive Content AI is designed to transform brand messaging into culturally relevant content, automatically deciding whether content requires translation, transcreation, or entirely new creation. InContent AI then serves as a central command center, streamlining the planning, execution, and measurement of multilingual campaigns.

The Rise of AI in Multilingual Content

The launch of MarketFully.AI comes at a time when AI is rapidly transforming the content marketing landscape. Competitors like Lionbridge, Smartling, and RWS are all investing heavily in AI-powered solutions, recognizing the potential to automate tasks, increase efficiency, and personalize content at scale. However, MarketFully differentiates itself by emphasizing its purpose-built platform specifically for multilingual content marketing.

“Many AI tools are generic and lack the cultural sensitivity needed for global brands,” explained a source familiar with the company’s strategy. “MarketFully.AI is designed to understand the nuances of different cultures and ensure that content resonates authentically with local audiences.”

While many companies are experimenting with large language models and generative AI, MarketFully stresses the importance of a “human-in-the-loop” approach, where AI is used to augment, not replace, human expertise. This is crucial for ensuring that content is not only accurate but also culturally appropriate and aligned with brand values. The platform supports native editorial review for nuanced messaging and collaborative workflows.

Defining ‘InContent Marketing’

At the heart of MarketFully’s strategy lies the concept of “InContent Marketing™”. The company defines it as a focus on creating, adapting, distributing, and measuring content that performs InLanguage, InCulture, and InMarket. This goes beyond simply translating existing content; it requires a deep understanding of local markets, cultural nuances, and consumer behavior.

“Traditional content marketing often treats localization as an afterthought,” said another industry expert. “MarketFully is trying to build a system where localization is integrated into the entire content creation process from the very beginning.”

While the term “InContent Marketing™” is trademarked by MarketFully, the underlying principle – the need for culturally relevant and localized content – is not new. However, the company’s attempt to define a new category and build a platform specifically designed to deliver on this promise could prove to be a significant differentiator. The company views the new strategy as an evolution of inbound marketing, scaled for multilingual operations.

Consolidation and Future Outlook

The consolidation of Key Content, MotionPoint, and GetGloby under the MarketFully brand is a strategic move designed to streamline operations and enhance the company’s competitive position. MotionPoint, previously one of the brands, reported approximately $50 million in revenue in 2020, while GetGloby’s technology now forms a crucial component of MarketFully.AI. The company plans to make additional acquisitions to bolster its capabilities.

While the long-term success of MarketFully’s strategy remains to be seen, the company’s bet on AI-powered, culturally relevant content marketing appears to be well-positioned in a rapidly evolving global landscape. The focus on a unified platform and a holistic approach to content creation could prove to be a winning formula for brands looking to connect with audiences around the world.