Manhattan Associates Taps Katie Foote as CMO to Drive AI-Fueled Growth

ATLANTA, GA – January 12, 2026 – Manhattan Associates (NASDAQ: MANH) has appointed seasoned technology marketing executive Katie Foote as its new Senior Vice President and Chief Marketing Officer. The move signals a strategic push to accelerate the company's market leadership in the competitive supply chain and omnichannel commerce sectors, leveraging Foote's extensive experience in scaling growth and championing AI-driven marketing innovation.

In her new role, Foote will helm the global marketing organization, steering brand strategy, product marketing, and communications to fuel what the company describes as its “next phase of growth.” She joins Manhattan Associates with a formidable track record, having held top marketing positions at CaptivateIQ, Drift, and a lengthy, impactful tenure at Salesforce.

“Katie is a proven leader who understands how to scale marketing into a true growth engine,” said Eric Clark, CEO of Manhattan Associates, in the official announcement. “Her ability to unite brand, growth pipeline, and customer impact, while building strong, people-first teams, makes her the ideal leader to help us accelerate our momentum and further expand our market leadership.”

A Strategic Play for an AI-Powered Future

Foote’s appointment comes at a pivotal moment for Manhattan Associates. The company is aggressively expanding its AI capabilities, embedding technologies like Generative AI and “Agentic AI” across its cloud-native platform. Recent product unveilings, including Manhattan Active® Maven, a specialized GenAI tool for customer service, and Manhattan Assist, an AI co-pilot integrated across all its solutions, underscore a deep commitment to AI as a core differentiator.

This strategic focus on AI is coupled with a major push toward a unified supply chain ecosystem. The company aims to dismantle traditional silos between planning and execution, offering a single, cohesive platform that provides real-time visibility and operational control. Foote’s background aligns seamlessly with this ambition. At CaptivateIQ, she was instrumental in repositioning the company as a multi-product platform and leading a comprehensive brand transformation. Similarly, her time as CMO at Drift was marked by driving “renewed enterprise adoption and double-digit pipeline growth” during a critical transformation period for the conversational marketing pioneer.

Her experience in generating over half a billion dollars in pipeline across her career demonstrates a keen ability to translate complex technological advantages into compelling market narratives that drive revenue—a skill essential for competing in the crowded supply chain software market. Manhattan Associates vies for market share against industry giants like SAP, Oracle, and Blue Yonder, all of which are heavily promoting their own AI and cloud capabilities. Foote's expertise in AI-driven marketing and go-to-market efficiency is expected to sharpen Manhattan's competitive edge and more clearly articulate the value of its unified, AI-infused platform.

The Modern CMO: Uniting Pipeline, People, and Purpose

Foote represents a modern breed of marketing leader who views the function not as a cost center, but as a primary driver of business growth. Her philosophy, honed over 15 years in demand generation at top SaaS companies, emphasizes the integration of people, partnerships, and process to build a predictable and scalable revenue pipeline.

“I’m thrilled to join Manhattan at such an exciting time to further accelerate their market-leading growth rates and partner with an incredibly talented team to help shape what’s next for the company,” Foote stated. “The opportunity to strategically guide a resilient, modern marketing engine while staying deeply connected to customers and culture is motivating.”

Her vision of a “resilient, modern marketing engine” speaks to the need for agility and data-centricity in today's B2B landscape. This includes leveraging AI not just in products, but within the marketing function itself—for hyper-personalization, predictive analytics, and optimizing campaign performance. As a frequent industry speaker on AI-driven marketing, Foote is poised to implement these cutting-edge strategies at Manhattan Associates, enhancing its ability to engage sophisticated enterprise buyers.

Beyond the metrics and technology, however, Foote is a passionate advocate for “women in leadership and purpose-driven work.” This aspect of her leadership arrives as the tech industry faces increasing pressure to improve diversity, equity, and inclusion (DEI) and to operate with a clear corporate purpose beyond profit.

Reshaping Leadership in Supply Chain Tech

The supply chain industry, historically male-dominated, has made strides in gender diversity, but a significant gap remains at the executive level. Recent studies show that while women comprise around 41% of the overall supply chain workforce, they hold only 15% of senior executive roles. In the broader tech sector, women occupy just 11-14% of executive positions.

Foote’s appointment to the C-suite at a major publicly traded tech company is therefore a significant event. Her vocal support for advancing women in the industry aligns with a growing movement to foster more inclusive and innovative leadership teams. Research has consistently shown that gender-diverse executive teams are more likely to achieve above-average profitability and are better equipped to foster innovation.

This commitment to purpose-driven leadership complements Manhattan Associates' own stated corporate mission to “create possibilities that move life and commerce forward” and its focus on Environmental, Social, and Governance (ESG) initiatives. While the company has faced calls for greater transparency in its DEI data, Foote’s leadership and her focus on building “people-first teams” could serve as a powerful internal catalyst for cultural evolution and a more visible commitment to diversity and inclusion. Her influence is expected to extend beyond marketing campaigns, potentially shaping talent acquisition, corporate culture, and the company's broader social impact in a tangible way.