M3 Insurance Taps SimplePin to Automate Financial Operations at Scale

HOBE SOUND, Fla. – December 29, 2025 – In a significant move to enhance operational efficiency and client services, M3 Insurance, one of America's leading insurance brokers and risk management firms, has announced a strategic partnership with SimplePin. The collaboration will see M3 adopt SimplePin's specialized platform to modernize and automate its extensive finance and accounting operations, addressing the growing complexities of insurance payment processing.

This partnership underscores a critical trend within the insurance industry: the urgent need for digital transformation not just in client-facing applications, but in the foundational back-office processes that power the entire insurance value chain. By automating its insurance receivables, M3 aims to reduce manual workloads, increase processing speed and accuracy, and gain greater financial visibility across its enterprise.

The Mounting Pressure on Brokerage Finance Teams

For decades, the finance and accounting departments of insurance brokerages have been the unsung heroes managing a labyrinth of complex transactions. The traditional workflow involves handling payments from thousands of clients, correctly allocating those funds, and then remitting payments to a multitude of carriers—all while navigating different payment methods, timelines, and reporting requirements. As top brokers like M3 manage ever-increasing transaction volumes, this manual-heavy environment has become a significant operational bottleneck.

Industry experts note that finance teams are often buried under administrative tasks, from manually keying in payment data and reconciling bank statements to chasing down exceptions and processing paper checks. These legacy workflows are not only time-consuming and costly but are also prone to human error, which can lead to payment misapplications, delayed carrier payments, and a strained client experience. In an era where customers expect seamless, digital interactions in every aspect of their lives, the friction associated with outdated payment systems has become a competitive disadvantage.

Furthermore, the lack of real-time financial data hinders strategic decision-making. When cash flow insights are delayed by days or weeks due to manual reconciliation cycles, it becomes challenging for leadership to get an accurate, up-to-the-minute picture of the organization's financial health. This partnership directly confronts these long-standing challenges.

A Purpose-Built Platform for a Complex Industry

SimplePin's platform is designed to resolve these specific pain points by automating the entire insurance receivables lifecycle. Unlike generic payment processors, SimplePin is purpose-built for the unique needs of agencies, MGAs, and carriers. Its technology automates how payments are captured across various channels—including ACH, credit card, and digital wallets—and then intelligently posts and reconciles those transactions within the brokerage's core management system.

The platform's ability to integrate directly with major insurance agency management systems, such as Applied Epic and Vertafore AMS360, is a key differentiator. This deep integration eliminates the need for manual data entry and handoffs between disparate systems, creating a single, automated workflow from payment initiation to final reconciliation. By doing so, it provides finance teams with real-time visibility into cash flow, flags exceptions automatically, and frees up skilled professionals to focus on higher-value strategic activities rather than administrative tasks.

"Finance and accounting teams should not have to rely on manual processes to keep up with today's payment complexity," said Metod Topolnik, CEO of SimplePin. He noted that M3's forward-thinking approach is indicative of a larger industry movement. "M3's approach to modernization and partnership reflects where the industry is heading, and we're proud to support their team with technology that improves efficiency, visibility, and the experience for everyone involved."

M3’s Strategy: Client-Centric Modernization and Collaborative Growth

For M3 Insurance, the decision to partner with SimplePin was driven by a dual focus on internal efficiency and external client experience. As a firm recognized for its consultative approach and commitment to acting as an extension of its clients' teams, M3 viewed modernizing its payment infrastructure as a crucial step in upholding its standard of service.

"When we evaluated SimplePin, a big part of our decision-making process was what would be best for our clients," said Jamin Friedl, Senior Director of Finance at M3 Insurance. "SimplePin helps us reduce manual work behind the scenes while improving the payment experience for clients, carriers, and partners. It's a meaningful step forward as we modernize operations and keep pace with where the industry is headed."

Friedl's comments highlight a sophisticated understanding of digital transformation: that true modernization creates a virtuous cycle where back-office efficiency directly translates to a better front-office experience. A streamlined, accurate, and transparent payment process enhances trust and satisfaction for all stakeholders.

Moreover, M3 emphasized the importance of finding a true partner, not just a vendor. The firm sought a collaborator that understands the nuances of insurance operations and is agile enough to evolve with the industry. "We're not looking for a traditional vendor relationship," Friedl added. "We value partners we can collaborate with as the industry changes and new needs emerge. SimplePin stood out as a team that understands insurance operations and is aligned with the way we want to evolve."

This desire for a collaborative relationship signals a mature approach to technology adoption, where the goal is not just to implement a point solution but to build a foundation for continuous improvement and innovation. As the insurance landscape continues to be reshaped by new risks, regulations, and technologies, this kind of adaptable partnership will be essential for staying ahead of the curve. The alliance positions M3 to not only optimize its current operations but also to be prepared for the future of financial management in the insurance sector.