Luxury Demand Shifts: Toll Brothers Sees Success in Nevada’s Tranquil Settings

CARSON CITY, NV – November 20, 2025

Toll Brothers, the nation’s leading builder of luxury homes, announced today that its Venado Valley community in Carson City, Nevada, is now 50% sold. This milestone underscores a broader trend of luxury buyers seeking a respite from bustling metropolitan areas and gravitating towards smaller, more tranquil locations offering both upscale amenities and a connection to nature. Venado Valley, featuring single-story homes with mountain views, exemplifies this shift and points to a reshaping of the luxury housing landscape.

The Allure of Smaller Markets

The luxury real estate market has long been dominated by major cities and resort destinations. However, recent years have witnessed a growing interest in smaller markets like Carson City and Reno, Nevada. This shift is driven by a confluence of factors, including the rise of remote work, the desire for a more relaxed lifestyle, and the increasing cost of living in major urban centers. “People are re-evaluating their priorities,” one local real estate agent shared. “They want quality of life, space, and a sense of community, and they're finding that in places like Carson City.”

The appeal of Nevada, in particular, extends beyond lifestyle. The state offers tax benefits and a favorable business environment, attracting both retirees and those seeking to relocate their careers. This influx of new residents has fueled demand for luxury housing, prompting builders like Toll Brothers to expand their presence in the region.

Venado Valley: A Community Tailored to the Modern Luxury Buyer

Venado Valley, with its collection of single-story homes ranging from 2,129 to 2,337+ square feet, caters specifically to this evolving demographic. The community’s emphasis on single-story living appeals to both empty-nesters and those seeking low-maintenance living. “The convenience and accessibility of single-story homes are a major draw,” stated a local architect familiar with the project. “They’re ideal for aging in place, but also for those who simply appreciate the ease and flow of a more open layout.”

The community’s design aesthetic also aligns with current trends. The modern craftsman, mountain modern, and modern ranch architecture styles create a cohesive and visually appealing environment. With 3-4 bedrooms, 2.5-3.5 baths, and 3-car garages, the homes offer ample space for families and entertaining. The availability of move-in ready homes is a significant advantage, especially as the holiday season approaches. “Buyers want the ability to move in quickly and enjoy their new home without a long construction wait,” explained a sales representative familiar with the Toll Brothers community.

Toll Brothers' Strategic Expansion in the Western US

Toll Brothers’ success in Carson City is not an isolated incident. The builder has been strategically expanding its presence in the Western US, recognizing the region’s growth potential. The company’s financial performance in recent years, including a record fiscal year 2024 with $10.6 billion in home sales revenue, demonstrates its ability to capitalize on these opportunities.

The builder’s strategy involves identifying markets with strong demographic trends and a demand for luxury housing. Nevada, with its population growth and influx of new residents, fits this profile perfectly. Toll Brothers has established a significant footprint in the Reno-Sparks area, with multiple luxury communities catering to a variety of lifestyles. The company’s commitment to quality craftsmanship and customer service has also been instrumental in its success.

Beyond Venado Valley, Toll Brothers boasts communities like Regency at Caramella Ranch and Ascente, offering diverse options for luxury homebuyers in the region. These communities feature a range of architectural styles and amenities, appealing to different preferences and budgets. The builder’s ability to adapt to local market conditions and cater to specific buyer needs has been key to its sustained growth.

Competition in the Reno-Sparks luxury market is fierce, with other builders like Bates Homes, Lennar, and Tim Lewis Communities vying for market share. However, Toll Brothers’ reputation for quality and its diverse portfolio of communities give it a competitive edge. The builder’s ability to deliver on its promises and provide a seamless buying experience has earned it a loyal customer base.

The Rise of 'Lock-and-Leave' Living for Active Adults

Beyond the general trend of luxury home buying, Venado Valley also taps into the growing demand for “lock-and-leave” living, particularly among active adults and retirees. The single-story design, combined with low-maintenance landscaping and community amenities, appeals to those seeking a relaxed lifestyle without the burden of extensive home upkeep. This demographic prioritizes travel and leisure activities, seeking a home base that is both comfortable and convenient.

“Many of our buyers are looking for a place where they can enjoy their retirement years without worrying about maintaining a large property,” shared a local real estate agent specializing in luxury homes. “They want to be able to travel and pursue their hobbies without the stress of homeownership.”

The community’s location in Carson City also offers easy access to outdoor recreation opportunities, including hiking, biking, and golfing. The proximity to Reno-Tahoe International Airport provides convenient travel options. This combination of lifestyle amenities and convenient location makes Venado Valley an attractive option for active adults seeking a fulfilling retirement. The availability of move-in ready homes allows buyers to quickly transition into their new lifestyle and begin enjoying all that the community has to offer.