LaserAway Unveils Salmon DNA Facials and Advanced Wellness Treatments

LOS ANGELES, CA – March 03, 2026 – LaserAway, a prominent national player in aesthetic dermatology, has announced a significant expansion of its service portfolio, introducing a trio of advanced treatments designed to meet the growing consumer appetite for regenerative and holistic beauty solutions. The launch includes the intriguing Salmon DNA Facial, the non-invasive XTherma skin tightening procedure, and an expanded suite of Wellness Injections, signaling a strategic push deeper into the science-backed, wellness-oriented aesthetics market.

With a formidable presence of over 200 corporately owned clinics and a notable 20-year history without a single closure, the company’s new offerings are positioned not just as additions, but as a calculated response to evolving patient demands for treatments that go beyond surface-level aesthetics.

"Every service we introduce must meet our standards for safety, efficacy and meaningful patient outcomes,” said Marla Esposito, Executive Vice President of Sales at LaserAway, in a statement. “These additions reflect where aesthetics is moving. Patients are seeking regenerative options, advanced energy technology and wellness solutions from providers they know and trust."

The Science of Skin Regeneration

At the forefront of the new lineup is the Salmon DNA Facial, a treatment that taps into the burgeoning field of regenerative aesthetics. The procedure combines two key elements: the FDA-cleared SkinPen® Microneedling device and Rejuran® Bioregenerators, a topical formula derived from purified salmon DNA.

Microneedling itself is a well-established procedure that creates controlled micro-injuries in the skin to trigger the body's natural wound-healing response, thereby stimulating the production of collagen and elastin. The SkinPen device is notable for being the first of its kind to receive FDA clearance for treating facial acne scars and, more recently, neck wrinkles.

The innovation lies in what is applied after the micro-channels are created. Rejuran's active ingredient is Polydeoxyribonucleotide (PN/PDRN), a substance harvested and purified from wild salmon DNA. This component is remarkably similar to human DNA, which researchers suggest allows it to work synergistically with skin cells to promote healing, reduce inflammation, and stimulate long-term collagen synthesis. Patients can choose between two formulations: Rejuran Healing Essence for overall texture and firmness, or Rejuran Tone-Up Booster, which adds ingredients like glutathione and Vitamin C for enhanced brightness.

Alongside this regenerative facial, LaserAway is introducing XTherma, a non-invasive skin tightening treatment. This technology uses controlled radiofrequency (RF) energy to gently heat the deeper layers of the skin. This thermal effect accomplishes two goals: it provides an immediate, albeit subtle, tightening of existing collagen fibers and, more importantly, it stimulates fibroblasts to produce new collagen and elastin over the subsequent weeks and months. The procedure, which is also FDA-cleared, is designed to address mild to moderate skin laxity with minimal to no downtime, appealing to consumers seeking preventative anti-aging measures or alternatives to more invasive surgical options.

Beyond the Surface: The Rise of Injectable Wellness

The expansion also ventures into the increasingly popular domain of holistic health with a broadened menu of Wellness Injections. This move reflects a significant cultural shift where beauty is increasingly viewed as an outcome of overall health, blending aesthetic enhancement with internal well-being.

The new lineup includes a B12 Energy Boost and a Glutathione Glow injection, treatments that have become staples in medspas and wellness clinics for their purported effects on energy and skin radiance. However, the most notable addition is the NAD+ Vitality injection.

Nicotinamide Adenine Dinucleotide (NAD+) is a crucial coenzyme found in every cell of the body, essential for metabolic processes, energy production, and DNA repair. Scientific understanding shows that NAD+ levels naturally decline with age, a process linked to many age-related health issues. NAD+ therapy aims to replenish these levels, with proponents claiming benefits ranging from enhanced energy and improved cognitive function to cellular-level anti-aging effects.

While the science behind NAD+'s role in the body is robust, it is important for consumers to note that intravenous NAD+ therapy for wellness and anti-aging purposes has not yet been approved by the FDA. While generally considered safe when administered by a professional, the evidence supporting many of its widespread claims is still emerging from clinical trials, and the long-term effects are still under study. The inclusion of such a treatment by a major provider like LaserAway underscores the powerful consumer demand for cutting-edge wellness solutions, even those on the frontier of medical validation.

A Strategic Play in a Competitive Market

This three-pronged launch is more than just a service update; it's a strategic maneuver to solidify LaserAway's leadership in the highly competitive aesthetics industry. By embracing regenerative medicine, advanced energy devices, and holistic wellness, the company is aligning itself directly with the most significant growth trends in the market.

The company's operational model is a key part of its strategy. By owning all of its 200+ clinics, LaserAway maintains tight control over standards, protocols, and staff training. This stands in contrast to a franchise model and allows the company to make credible claims about consistency and safety. The press release emphasizes that all treatments are administered by licensed medical professionals, including Registered Nurses, Physician Associates, and Nurse Practitioners, all operating under the guidance of a large team of board-certified dermatologists.

This "medical-first" branding is a powerful differentiator in an industry where the quality of care and practitioner qualification can vary dramatically from one clinic to the next. For consumers navigating a complex and sometimes confusing market, the assurance of a standardized, medically supervised experience can be a deciding factor. By integrating sophisticated treatments like the Salmon DNA Facial and XTherma, which require skilled application, the company reinforces its positioning as a premium, reliable provider.

The new services cater directly to a modern clientele that is well-informed and seeks treatments that are not only effective but also align with a philosophy of long-term health. The move illustrates a broader industry evolution, where the lines between cosmetic procedures, preventative medicine, and personal wellness are becoming increasingly blurred, creating a new, integrated vision of self-care.