Koddi's AI Co-Pilot Aims to Automate Commerce Media Strategy

FORT WORTH, TX – January 06, 2026 – Commerce media platform Koddi has revealed a suite of new AI-powered capabilities designed to move advertisers beyond manual data analysis and toward automated, outcome-driven campaign management. The enhancements promise to embed intelligence directly into daily workflows, offering predictive guidance and turning complex insights into single-click actions.

The new features, which include conversational reporting, automated media planning, and proactive intelligence alerts, target the persistent friction points in omnichannel advertising. As brands and retailers navigate an increasingly fragmented digital landscape, Koddi aims to provide the tools to maximize ad spend, accelerate demand, and more effectively compete in the burgeoning $100 billion commerce media market.

The End of Manual Campaign Monitoring?

For years, digital marketing teams have been tethered to dashboards, spending countless hours manually monitoring campaign performance, reconciling results across channels, and attempting to interpret complex data streams in real time. This reactive process inherently creates delays, leading to missed opportunities for optimization and significant wasted ad spend. Koddi's latest innovations are engineered to dismantle this outdated model.

At the core of this shift is a new Natural Language Reporting feature. This allows marketing teams to query campaign performance using simple, conversational language, directly within the platform or through integrated collaboration tools. Instead of navigating complex user interfaces to build reports, a user can simply ask, "How did our sponsored product campaign perform last week in the northeast region?" and receive an immediate, clear answer. This capability dramatically lowers the barrier to entry for data analysis, empowering more team members to access critical insights instantly.

“Teams today are managing more channels, data and demands than ever before,” said Eric Brackmann, Vice President of Commerce Media at Koddi, in the company's announcement. “By layering AI directly into day-to-day workflows, teams can spend less time interpreting data and analyzing dashboards, and make faster, more informed decisions.”

Complementing this is the introduction of Campaign Intelligence Alerts. These proactive, AI-enhanced notifications act as a vigilant co-pilot, automatically surfacing critical performance signals without the need for constant human oversight. Advertisers receive alerts when campaigns are at risk of underperforming or when sudden opportunities for growth emerge, complete with specific, actionable recommendations. This transforms the campaign manager's role from a constant monitor to a strategic decision-maker, acting on high-value intelligence delivered directly to them.

An AI Co-Pilot for Omnichannel Strategy

Beyond simplifying reporting, the new AI capabilities extend into the strategic heart of campaign management: planning and forecasting. The enhanced Media Planning tool addresses a major headache for advertisers operating across multiple commerce media channels. It automatically optimizes budgets within a single environment, providing a unified view of how spend is distributed and how each channel contributes to overall goals.

This cross-channel planning is dynamic. For example, if an on-site campaign focused on a specific retailer's website rapidly achieves its primary objective, the system can automatically reallocate the remaining budget to other channels, such as social media or paid search, that are better suited to drive incremental demand. This level of automation ensures that every dollar is working as efficiently as possible toward the advertiser's ultimate business outcomes, adapting in near real-time to changing market conditions.

Further empowering strategic foresight is the Intelligent Forecasting feature. Leveraging sophisticated AI models that analyze vast amounts of historical performance data and current market signals, the platform delivers outcome-based guidance. Advertisers can model different scenarios, such as the potential impact of a 20% budget increase on their market position or the likely return on ad spend from shifting funds between campaigns. This forward-looking insight allows teams to make more informed, data-backed decisions before committing significant resources, moving them from a position of reacting to past results to proactively shaping future outcomes.

Building on a Foundation of AI Innovation

While these new features represent a significant leap forward in user experience and strategic automation, they are not Koddi's first foray into artificial intelligence. The Fort Worth-based company has been systematically building and scaling its AI infrastructure for years, establishing a robust foundation for these latest enhancements.

Throughout 2024 and 2025, Koddi rolled out significant upgrades to its AI and machine learning models. These included a next-generation campaign automation engine powered by advanced machine learning, designed to dynamically adjust bidding strategies based on real-time auction signals. Early adopters of this automation reported average revenue increases of 60%, with some achieving gains of over 100%. During the same period, new ad quality models contributed to a 40% uplift in ad revenue and click-through rates for partners, providing advertisers with transparent Quality Scores to better understand ad effectiveness.

This history of delivering tangible results through AI lends considerable weight to the new announcement. The introduction of conversational reporting and proactive alerts is an evolution of a proven platform, aiming to make its powerful underlying technology more accessible and actionable. This deep-seated expertise in applying AI to the specific challenges of commerce media distinguishes the company in a crowded field of ad tech providers.

Navigating the Competitive $100 Billion Commerce Media Market

Koddi's strategic push toward greater automation and intelligence comes as the commerce media sector experiences explosive growth. With the market valued at over $100 billion, retailers, marketplaces, and brands are all vying for a share of the revenue. This has led to a proliferation of retail media networks (RMNs), creating a complex and often siloed ecosystem for advertisers to manage.

In this environment, platforms that can unify, simplify, and optimize campaigns across disparate networks offer a powerful competitive advantage. Koddi's enterprise focus, with a client roster that includes global leaders like Kroger, Booking.com, and Grubhub, positions it as a key player in enabling large-scale commerce media operations. While competitors such as Criteo, CitrusAd, and Skai also offer sophisticated, AI-driven platforms, Koddi is differentiating itself with an emphasis on intuitive interaction and deep workflow integration.

The recent strategic partnership between Koddi and Skai further underscores the industry-wide push to solve the fragmentation problem. By connecting Skai's demand network with Koddi Ads, the collaboration aims to create a more unified solution that simplifies media buying and drives growth for both advertisers and retailers. Koddi's new AI capabilities fit perfectly into this narrative, providing the intelligence layer needed to effectively manage and optimize spend within such an interconnected ecosystem. By arming marketers with predictive insights and automated execution, these tools are designed to not only improve campaign performance but also to fundamentally change the day-to-day work of advertising professionals, freeing them to focus on higher-level strategy.