Karmak Signals New Era with Fusion 3.69 and Strategic Rebrand

CARLINVILLE, IL – January 20, 2026 – Karmak, a long-standing provider of business management systems for the commercial transportation industry, has announced a multi-faceted strategic initiative aimed at reinforcing its market leadership and accelerating growth. The company today revealed the general availability of its Fusion 3.69 software update, alongside a comprehensive brand refresh and the appointment of a new sales and marketing executive. These moves collectively signal a deliberate effort to address the evolving, complex demands of modern service organizations through both technological innovation and a clearer market identity.

Streamlining Service with Mobile-First Innovation

The centerpiece of the announcement is the release of Fusion version 3.69, an update that delivers significant enhancements to Karmak Mobile Service. The new features are designed to directly tackle common operational bottlenecks in commercial vehicle service departments, focusing on improving speed, transparency, and control.

Field technicians can now use the mobile application to capture photos and videos at the individual task level, creating a clear visual record of necessary repairs. This media can be shared instantly with customers, who can then review the evidence and provide repair approvals via text or email directly from their smartphones. This digital workflow replaces time-consuming phone calls and manual follow-ups, dramatically reducing shop downtime.

By integrating all documentation, customer communication, and approval statuses directly into the repair order, Fusion 3.69 creates a complete, real-time audit trail. This increased visibility empowers service advisors to manage workflows more effectively and provides customers with unprecedented transparency.

"These advancements are built around how service organizations actually operate," said John Cowan, Senior Vice President of Business Solutions at Karmak. "By improving coordination and visibility, we're helping customers protect margins, increase throughput, and deliver a better service experience." This focus on practical, real-world application aligns with a broader industry trend toward adopting mobile technology to drive efficiency and empower remote workforces in logistics and fleet management.

Expanding Market Reach with a Dual-Platform Strategy

Beyond the updates to its flagship Fusion product, Karmak's broader strategy is underscored by its recent acquisition of DSI, now rebranded as Karmak Blaze™. This move creates a powerful two-pronged platform approach designed to serve a wider segment of the commercial transportation ecosystem.

Karmak Fusion™ remains the company's robust, enterprise-level system of record, tailored for large, complex, multi-location operations that require deep integration and customization. Complementing this is Karmak Blaze, a cloud-native, mobile-first SaaS (Software as a Service) solution designed for speed, agility, and rapid implementation. The Blaze platform is positioned to appeal to businesses seeking a more nimble, scalable solution without the extensive infrastructure requirements of a traditional enterprise system.

This dual-platform strategy allows Karmak to cater to diverse operational models and business sizes. The acquisition of DSI also significantly expanded Karmak's footprint, adding over 700 account locations and strengthening its market share, particularly among PACCAR dealers. This strategic expansion demonstrates a clear intent to not only serve its existing customer base but also to capture new segments of the market with a more flexible and comprehensive product portfolio.

New Leadership and Brand Clarity for the Road Ahead

To steer its go-to-market strategy during this next phase of growth, Karmak has appointed Marv Moreno as its new Vice President of Marketing and Sales. Moreno brings over two decades of global leadership experience in scaling revenue for both enterprise and SaaS organizations across industrial, FinTech, and AI-driven markets. His extensive background in building data-driven sales teams and his cross-cultural fluency are seen as critical assets for aligning Karmak's sales and marketing efforts with its ambitious product roadmap.

"Our brand refresh captures the confidence, clarity, and momentum I see across the organization," Moreno stated, highlighting the synergy between the company's internal evolution and its external messaging. The refreshed brand story and visual identity were developed in partnership with brand strategist Jed Morley of Backstory Branding, a consultancy known for helping companies articulate their value and scale their market presence.

This is not a pivot but a clarification of purpose. "This brand refresh isn't about changing who we are. It's about clearly representing who we've become," said Jim Allen, President and CEO of Karmak. The new branding aims to communicate the company's maturity and forward-looking vision more effectively to customers facing increasingly complex operational challenges.

The Human Element in High-Tech Transportation

Central to Karmak's refreshed identity is its unique corporate structure as a 100 percent employee-owned company. Allen emphasized this point, noting, "As a 100 percent employee-owned company, our people think and act like owners." This cultural foundation fosters a deep-seated commitment to long-term customer success, differentiating Karmak in a market often characterized by short-term, transaction-focused relationships.

This owner mentality is reflected in the company's approach to technology. Allen noted that Karmak's product strategy "embraces AI responsibly, strengthening automation while preserving the relationships our customers rely on." This commitment to 'responsible AI' is particularly relevant as the transportation industry grapples with integrating artificial intelligence for predictive maintenance, route optimization, and supply chain management. While AI offers immense potential, its successful implementation depends on high-quality data and careful integration with human expertise.

By publicly committing to a balanced approach, Karmak positions itself as a trusted partner that understands technology is a tool to enhance, not replace, the essential human relationships and industry knowledge that drive the commercial transportation business. This synthesis of advanced product development, strategic market expansion, and a deeply ingrained, people-first culture equips Karmak to navigate the future of a rapidly transforming industry.