Juniper Square and Nasdaq Forge AI-Powered Alliance for Private Markets

SAN FRANCISCO, CA – January 13, 2026 – In a move set to redefine investor relations in the opaque world of private markets, Juniper Square and Nasdaq have announced a landmark integration, embedding Nasdaq's eVestment institutional intelligence platform directly into Juniper Square's AI-powered CRM. The partnership promises to arm investor relations (IR) teams with real-time, actionable data, aiming to eliminate chronic inefficiencies and enhance transparency in an asset class experiencing explosive growth.

The announcement, made today, details a strategic connection that will provide users of Juniper Square's AI CRM with seamless access to Nasdaq eVestment's vast dataset. This includes detailed information on over 100,000 investor and consultant contacts across more than 30,000 institutional profiles, all without requiring manual data entry or complex API development.

A New Standard for Investor Relations

The private markets, encompassing private equity, venture capital, and real estate, have long operated with a level of opacity that stands in stark contrast to their public counterparts. For the IR teams tasked with managing relationships and raising capital, this has translated into a daily struggle with fragmented data, manual processes, and outdated technology. Information is often siloed in disparate spreadsheets, legacy systems, and email inboxes, creating operational bottlenecks and hindering the ability to respond swiftly to investor demands.

This integration directly confronts these challenges. Beginning in the summer of 2026, IR professionals using the platform will gain access to a suite of automated features designed to centralize intelligence and streamline workflows. A "Connected Global Search" function will allow teams to discover and vet new institutional investors and consultants directly within their CRM. Furthermore, the system will feature "Auto-Updated Contacts," which automatically flags when a key contact changes firms or roles, ensuring the CRM remains a reliable source of truth.

"Innovation for IR teams has been part of our DNA since day one," said Jay Farber, GM of GPX at Juniper Square. "By connecting our AI CRM to Nasdaq eVestment, we're enabling always-on intelligence that keeps IR data continuously updated and ready for action."

This "always-on" capability is powered by Juniper Square's AI-driven matching engine, which ensures contact profiles are unified and synchronized across both platforms. This eliminates the tedious and error-prone task of manually reconciling limited partner (LP) and consultant data, freeing up IR teams to focus on strategic relationship-building rather than data administration.

The 'First-in-Industry' AI-Data Connection

While AI and CRM tools are not new to the financial sector, Juniper Square and Nasdaq are touting this as a "first-in-the-industry connection" specifically for private markets. The distinction lies in the deep, real-time embedding of a premier, institutional-grade dataset directly into a purpose-built CRM. Competing platforms may offer API connections to third-party data sources, but these often require significant custom development and do not provide the same level of seamless, automated synchronization.

This partnership effectively creates a unified ecosystem where the industry's leading CRM and its leading institutional intelligence platform operate as one. For general partners (GPs), this means their primary workspace is now continuously enriched with verified, market-wide data. The integration is designed to be accessible, with existing Nasdaq eVestment customers able to link their data at a "nominal cost," lowering the barrier to adoption for a significant portion of the market.

The technology behind this connection is JunieAI, Juniper Square's proprietary artificial intelligence layer. The AI is designed not just to process language but to understand the specific workflows and data structures of private markets fundraising and investor relations.

"AI is only as powerful as the data and infrastructure behind it," noted Brandon Rembe, Chief Solutions Officer at Juniper Square. "This connection brings together three essential elements: a verified, institutional-grade dataset; the tools IR teams use to get work done; and the intelligence layer of JunieAI that unlocks it all. Together, we're helping IR teams operate with the precision and agility that today's market demands."

Strategic Alliance Aims to Reshape Private Markets Tech

This integration is more than a product feature; it represents a significant strategic alliance between two powerhouses aiming to set the technological agenda for private markets. For Juniper Square, which already serves over 2,000 private markets GPs managing a combined $1 trillion in LP capital, this move solidifies its position as an indispensable technology partner. It dramatically enhances the value proposition of its AI CRM, making it a central nervous system for fundraising and investor management.

For Nasdaq, the partnership is a key part of its broader strategy to expand its influence beyond public exchanges and into the burgeoning private capital landscape. By embedding its eVestment data into a core workflow tool for GPs, Nasdaq extends the reach and utility of its intelligence products, driving its mission to foster greater transparency and efficiency across the global investment community.

"Our mission is to bring greater transparency and actionable intelligence to the global investment community," stated Oliver Albers, Executive Vice President and Chief Product Officer for Capital Access Platforms at Nasdaq. "By integrating Nasdaq eVestment with Juniper Square's AI CRM, we're empowering IR teams to access the institutional insights they need, when they need them—driving smarter capital formation and strengthening trust across private markets."

The collaboration also reflects a deeper financial relationship, as Nasdaq's investment arm, Nasdaq Ventures, is an investor in Juniper Square. This underscores a shared vision for building out the next generation of infrastructure for an asset class that has become a cornerstone of institutional portfolios.

Unlocking Actionable Intelligence for Capital Formation

Ultimately, the success of this partnership will be measured by its impact on the day-to-day effectiveness of IR teams. In an increasingly competitive fundraising environment, the ability to identify the right potential LPs, understand their investment mandates, and maintain accurate relationship histories is paramount. By removing the administrative burden of data management, the integrated platform aims to give GPs a critical edge.

With real-time, verified data at their fingertips, IR professionals can move from a reactive to a proactive stance. They can anticipate investor needs, personalize outreach, and build stronger, more informed relationships. The ability to instantly search for new capital sources within the CRM, armed with the knowledge that contact details are consistently current, transforms a time-consuming research project into an immediate, actionable task. This shift promises not only to accelerate fundraising cycles but also to elevate the strategic role of investor relations within the firm, enabling a new level of precision in the art and science of capital formation.