Jayman BUILT Sets Platinum Standard for Alberta Homes

CALGARY, AB – April 21, 2026 – Jayman BUILT, one of Alberta’s largest homebuilders, has announced a landmark initiative that sets a new benchmark for residential construction in the province. Beginning in 2026, all of the company's new homes will be designed to achieve BUILT GREEN® Platinum certification, one of the highest ratings for sustainability and energy efficiency available in Canada.

This move marks a significant leap forward from the company's current Gold-certified standard and signals a major shift in what homebuyers can expect in terms of performance, health, and long-term value. As a founding member of Built Green Canada with over 14,250 certified homes to its name, Jayman is leveraging over two decades of experience to make elite-level green building the new normal for its customers.

“This is more than a certification, it’s a promise to Albertans,” said Jay Westman, Chairman & CEO of Jayman BUILT, in a statement. “Our Platinum Certified homes reflect decades of experience and innovation.”

The Platinum Promise: A New Level of Performance

Achieving BUILT GREEN® Platinum certification is a rigorous, holistic process. Unlike programs that focus solely on energy consumption, the BUILT GREEN® framework evaluates homes across eight key areas: Energy & Envelope, Materials & Methods, Indoor Air Quality, Ventilation, Waste Management, Water Conservation, Occupant Wellness, and Business Practices. Each home undergoes third-party verification, ensuring that the promised standards are met and providing homeowners with a trusted, quantifiable measure of their home's performance.

The leap from Gold to Platinum certification is substantial. While a Gold-certified home is already highly efficient, a Platinum-certified home is designed to meet even more stringent energy performance targets, approaching the requirements of future national building codes set for 2032. This proactive approach places these homes at the forefront of building science and sustainability.

At the core of Jayman's initiative is its proprietary Quantum Performance Wall System. This advanced building envelope technology, powered by BTRboard sheathing, is a key driver of the homes' superior performance. The company claims the system dramatically improves insulation, achieving a 41% higher R-value—a measure of thermal resistance. It also reduces air leakage by up to 50% compared to conventional walls, keeping conditioned air inside and lowering energy costs. Furthermore, the system provides a 26% reduction in outside noise and is constructed with fire-retardant and non-mold-contracting materials, enhancing both safety and indoor air quality.

“With our new Quantum Performance Wall System, our homes are next-level efficient,” Westman noted.

This advanced wall system is complemented by a comprehensive suite of standard high-performance features, including:
* A rooftop solar panel array with eight 500-watt panels.
* A tankless hot water heater for on-demand, efficient hot water.
* Triple-pane windows that minimize heat loss.
* A 96% high-efficiency, two-stage furnace paired with an active Heat Recovery Ventilator (HRV) for superior air quality and energy conservation.
* A UV light air purification system to further enhance the health of the indoor environment.

The Financial Equation of Green Living

While the environmental benefits of sustainable building are clear, Jayman's move also underscores a powerful financial incentive for homebuyers. The combination of a highly insulated building envelope, solar energy generation, and efficient mechanical systems is designed to significantly reduce monthly utility bills, offering homeowners substantial savings over the life of their mortgage.

Beyond long-term operational savings, the Platinum certification provides a significant upfront financial advantage. Homes built to this high standard may qualify for a mortgage loan insurance premium refund of up to 25% from the Canada Mortgage and Housing Corporation (CMHC). Under the CMHC Green Home program, homes certified under programs like BUILT GREEN® are eligible for a partial premium refund. While a 15% refund is common for many certified homes, the highest 25% refund is typically reserved for top-tier standards like Net Zero. By pushing towards Platinum, Jayman is positioning its buyers to maximize this valuable rebate.

“Our homes... save homeowners thousands of dollars through a mortgage insurance rebates,” Westman stated, highlighting the direct financial impact of the company's new standard.

This financial accessibility is crucial in making high-performance homes a viable option for a broader range of Albertans, framing sustainability not as a luxury but as a smart, practical investment in a home's long-term value and affordability.

Setting a New Benchmark in Alberta's Housing Market

Jayman's decision to standardize Platinum certification across its entire 2026 portfolio is poised to send ripples throughout Alberta's construction industry. The move establishes a new high-water mark for mainstream builders, potentially accelerating the adoption of greener practices across the board.

“Jayman is our original maverick: leading, innovating and contributing to the transformation of the built environment,” said Jenifer Christenson, Chief Executive Officer of Built Green Canada, acknowledging the builder's long history of pushing industry boundaries.

While other major Alberta builders like Brookfield Residential and Mattamy Homes have their own robust sustainability programs—from building certified communities to integrating solar panels—Jayman's commitment to making Platinum the baseline offering for every home is a distinct and aggressive strategy. This move aligns with a broader shift in the market, where both regulations and consumer preferences are increasingly favouring sustainability. In May 2024, Alberta adopted new building codes that increased minimum energy efficiency requirements, and homebuyers are demonstrating a growing appetite for features that promise lower operating costs and healthier living spaces.

By embedding such a high level of performance as a standard feature, Jayman is effectively challenging the industry to redefine what constitutes a modern home. While the final certification of each house will depend on individual homeowner selections, designing every model to meet the Platinum baseline ensures that a high degree of sustainability is baked into the very foundation of the home, rather than being an optional upgrade. This approach could influence consumer expectations and pressure competitors to elevate their own standard offerings to remain competitive in an evolving market.