IWG Bolsters Power Solutions with EMS Acquisition, Eyes Renewable, Data Center Growth
Industrial Wiring Products (IWG) expands its reach into European power distribution with the acquisition of EMS Elektro Metall Schwanenmühle, strategically positioning itself to capitalize on surging demand from renewable energy and data center sectors.
IWG Bolsters Power Solutions with EMS Acquisition, Eyes Renewable, Data Center Growth
November 12, 2025 – Industrial Wiring Products (IWG) has announced the acquisition of EMS Elektro Metall Schwanenmühle, a German manufacturer specializing in power distribution solutions, including busbar systems. The move signals IWG’s strategic expansion into the European market and a commitment to serving high-growth sectors like renewable energy and data centers. While financial details of the transaction were not disclosed, industry analysts view the acquisition as a significant step towards strengthening IWG’s position as a global provider of power connectivity solutions.
EMS, based in Hemer, Germany, has a long-standing reputation for manufacturing high-quality busbar systems used in a variety of industrial and commercial applications. Their products are critical components in power distribution networks, ensuring reliable and efficient power delivery. This expertise complements IWG's existing portfolio, allowing the company to offer a more comprehensive range of solutions to its customers.
Strategic Positioning for Growth Markets
“This acquisition is a natural fit for IWG,” stated a company spokesperson. “EMS brings a strong technical foundation and a dedicated customer base in Europe. Combining their capabilities with our global resources will allow us to accelerate innovation and deliver even greater value to our customers.”
The timing of the acquisition appears particularly astute, coinciding with a period of rapid growth in several key sectors. The global renewable energy market is experiencing explosive growth, driven by increasing demand for sustainable power sources. According to recent industry forecasts, the market is projected to reach over $2.8 trillion by 2035, with a compound annual growth rate (CAGR) exceeding 8%. Busbar systems are essential components in renewable energy infrastructure, facilitating the connection of wind farms, solar power plants, and other renewable sources to the grid.
“The demand for efficient and reliable power distribution in renewable energy projects is increasing dramatically,” commented a renewable energy industry consultant. “Manufacturers with the expertise to deliver high-quality busbar systems will be well-positioned to benefit from this growth.”
The data center market is also experiencing significant expansion, fueled by the proliferation of cloud computing, artificial intelligence, and big data analytics. Global investment in data centers is expected to reach $580 billion in 2025, surpassing spending on global oil supply. As data centers become more complex and power-intensive, the need for robust and efficient power distribution systems becomes increasingly critical. Busbar systems offer a reliable and scalable solution for delivering power to servers and other critical equipment.
“Data centers are constantly pushing the boundaries of power density and efficiency,” explained a data center engineer. “Busbar systems provide the necessary infrastructure to support these demands and ensure uninterrupted power supply.”
Expanding into a Competitive Landscape
IWG’s acquisition of EMS places it in a competitive landscape populated by established players such as ABB, Schneider Electric, Siemens, and Eaton. These companies have a strong presence in the global power distribution market and offer a wide range of solutions. However, IWG believes that its focus on innovation, customer service, and a comprehensive product portfolio will allow it to differentiate itself from the competition.
“We are confident that we can compete effectively in this market,” said a company spokesperson. “We have a strong team of engineers and a commitment to developing innovative solutions that meet the evolving needs of our customers.”
Furthermore, the acquisition of EMS provides IWG with a strategic foothold in the European market, allowing it to better serve customers in this region. EMS has a well-established network of distributors and a loyal customer base, which IWG intends to leverage to expand its market share.
“Having a local presence in Europe is crucial for success,” commented an industry analyst. “It allows companies to provide faster response times, better customer support, and a deeper understanding of local market dynamics.”
The Electric Vehicle Factor
The growing demand for electric vehicles (EVs) also presents a significant opportunity for IWG. As EV adoption increases, the demand for charging infrastructure will skyrocket. Busbar systems are essential components in EV charging stations, providing a safe and reliable way to deliver power to vehicles. Recent reports indicate that despite a slight slowdown in North America, global EV sales are still projected to grow exponentially in the coming years, reaching 69 million units by 2035.
“The EV market is a key driver of growth for the power distribution industry,” noted a power systems engineer. “Manufacturers with the expertise to deliver high-quality busbar systems for EV charging stations will be well-positioned to capitalize on this trend.”
Financial Performance & Outlook
While precise financial details regarding EMS are not publicly available, reports indicate the company generated over €60 million in sales in 2017 and held a balance sheet totaling €33.9 million in 2023. The company also reported a net profit of €2,993,423 in prior years. Industry experts anticipate that integrating EMS into IWG's operations will create synergies and drive revenue growth.
“This acquisition makes strategic sense,” commented an industry analyst. “EMS is a well-run company with a strong reputation. Integrating it into IWG will create a more powerful and competitive organization.”
Looking ahead, IWG is focused on leveraging the combined strengths of its organization to deliver innovative solutions and drive growth in key markets. The company is committed to investing in research and development, expanding its product portfolio, and strengthening its customer relationships. “We are excited about the future,” concluded a company spokesperson. “We believe that this acquisition is a significant step towards achieving our long-term goals.”
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