Ituran Celebrates 30 Years, Drives Innovation in Connected Vehicle Tech

NEW YORK, NY – November 19, 2025 – Ituran Location and Control Ltd. (ITRN) today commemorates its 30th anniversary and 20 years as a publicly traded company on Nasdaq. What began as a vehicle theft recovery service in Israel has evolved into a global leader in telematics and location-based services, serving over 2.5 million subscribers and expanding into new areas like fleet management, insurance telematics, and data-driven mobility solutions.

From Vehicle Recovery to Connected Services

Founded in 1995, Ituran initially addressed a significant need in Israel – vehicle theft. The company pioneered a stolen vehicle recovery system utilizing discreet tracking technology. This initial success laid the foundation for a broader vision. “The core of Ituran has always been about understanding location and using that information to provide value,” said one industry analyst. “They quickly realized the potential beyond just recovery.” Over the years, Ituran strategically expanded its offerings, leveraging its data expertise to meet evolving market demands. The company recognized the growing importance of fleet management, offering solutions for optimizing vehicle usage, reducing costs, and improving driver safety. This diversification has been a key driver of Ituran’s sustained growth. Financial reports indicate the company has seen consistent revenue gains over the past five years, with 2024 revenue reaching $336.26 million, a 5.09% increase year-over-year. This growth trajectory is fueled not only by expansion into new markets but also by the increasing sophistication of its service offerings.

Latin American Expansion: A Regional Success Story

While Ituran maintains a strong presence in its home market, its expansion into Latin America has been particularly noteworthy. The company has established itself as a leading OEM telematics provider in the region, benefiting from a growing automotive market and increasing demand for connected vehicle services. “Latin America presents unique opportunities and challenges,” explains an expert in the automotive industry. “Ituran has successfully navigated those challenges by tailoring its solutions to local needs and building strong relationships with automotive manufacturers.” Unlike some markets with advanced connectivity infrastructure, parts of Latin America still rely on more traditional telematics systems. This has allowed Ituran to build a strong foundation with reliable, proven technology. However, the company is also investing in advanced technologies like AI and big data analytics to enhance its offerings and prepare for the future. “They’re not just focusing on the present; they’re actively investing in the technology that will drive the next generation of telematics solutions,” said a technology consultant.

Investing in the Future: Data, AI, and Innovation

Ituran’s commitment to innovation is evident in its investment in big data analytics and artificial intelligence. The company recognizes that the vast amounts of data generated by its telematics systems can be used to provide valuable insights to its customers. By leveraging AI, Ituran can identify patterns, predict trends, and optimize performance. This data-driven approach is transforming the way fleet managers operate, enabling them to reduce costs, improve efficiency, and enhance safety. Furthermore, Ituran's involvement with the DRIVE Tel Aviv Innovation Center demonstrates its commitment to fostering innovation in the broader smart mobility ecosystem. The incubator supports startups developing cutting-edge solutions in areas like autonomous vehicles, connected car services, and smart city applications. “It’s a strategic move,” explains an investor familiar with the automotive tech scene. “By supporting startups, Ituran can access new technologies and potentially acquire promising companies.” The industry is seeing rapid growth, with projections indicating the global telematics market will reach $150 billion by 2033, and the connected car market is expected to surpass $422.72 billion by 2032. Ituran’s commitment to these key areas positions it favorably to capitalize on these trends.

Navigating a Competitive Landscape

The telematics market is becoming increasingly competitive, with established players like Geotab, Samsara, and Verizon Connect vying for market share. However, Ituran differentiates itself through its deep expertise in location-based services, its strong presence in Latin America, and its commitment to innovation. “They’ve built a solid reputation for reliability and customer service,” notes an industry observer. “That’s a significant advantage in a crowded market.” The company’s ability to adapt to changing market conditions and invest in new technologies will be crucial for maintaining its competitive edge. The rise of electric vehicles, the proliferation of shared mobility services, and the increasing demand for data-driven insights are all shaping the future of the telematics industry. Ituran’s ongoing investments in AI, big data analytics, and innovative startups demonstrate its commitment to staying ahead of the curve.