iPower Dives into Crypto, Buys $2.2M in Bitcoin and Ethereum

RANCHO CUCAMONGA, Calif. – December 29, 2025 – In a significant strategic pivot, Nasdaq-listed e-commerce company iPower Inc. announced today that it has made its first official entry into the world of cryptocurrency, purchasing over $2.2 million worth of Bitcoin and Ethereum for its corporate treasury.

The move, part of a newly established Digital Asset Treasury (“DAT”) strategy, signals the company’s intent to diversify its balance sheet beyond traditional assets. According to the announcement, the transactions were completed on Friday, December 26, through a subsidiary account with the institutional-grade custodian BitGo.

iPower acquired 15.1 Bitcoin (BTC) at an average cost of $87,686.33 per coin, for a total investment of approximately $1,325,400. Simultaneously, it purchased 301.1 Ethereum (ETH) at an average price of $2,934.67, totaling around $883,600.

“We view this initial deployment as an important milestone in executing our broader crypto strategy,” stated Lawrence Tan, CEO of iPower, in the company's press release. “These purchases reflect a disciplined and measured approach to building digital asset exposure, supported by defined custody and control arrangements.”

A Measured Step into a Volatile World

iPower's investment, while substantial for the online retailer, represents a cautious first step compared to the massive crypto treasuries built by pioneers like MicroStrategy. The decision to allocate capital to both Bitcoin, often viewed as a digital store of value, and Ethereum, the backbone of decentralized finance and smart contracts, suggests a nuanced strategy. This dual-asset approach allows the company to gain exposure not only to the leading cryptocurrency but also to the broader ecosystem of blockchain applications being built on the Ethereum network.

The adoption of a Digital Asset Treasury strategy places iPower among a growing, albeit still small, cohort of publicly traded companies venturing beyond conventional cash management. The primary motivation for such a move is often a hedge against inflation and the potential for significant long-term appreciation of digital assets. However, the strategy is not without considerable risk. The cryptocurrency markets are notoriously volatile, and corporate treasurers must navigate complex accounting rules, regulatory uncertainty, and the technical challenges of securing digital assets.

By partnering with a reputable custodian like BitGo, iPower is signaling to investors that it is taking the security and control aspects of its new strategy seriously. Institutional custody solutions are critical for corporations, providing the necessary security infrastructure and insurance to safeguard assets from theft or loss, a key concern that has historically deterred many mainstream firms from entering the space.

From E-Commerce to E-Frontiers

At its core, iPower is a technology and data-driven online retailer with a nationwide fulfillment network. The company provides e-commerce services for its own products as well as for third-party brands. This foundation in digital commerce makes its exploration of blockchain technology a logical, if bold, extension of its business model.

The company’s press release explicitly notes its aim to “pursue initiatives in digital assets and blockchain integration.” While the initial treasury purchase is a financial move, this statement hints at deeper operational ambitions. For an e-commerce platform, blockchain integration could unlock numerous possibilities, including more transparent supply chain tracking, NFT-based customer loyalty programs, or even accepting cryptocurrency as a form of payment, potentially reducing transaction fees and reaching a new demographic of tech-savvy consumers.

This forward-looking stance positions iPower not just as a follower in the corporate crypto trend, but as a company actively exploring how the underlying technology can be woven into the fabric of its operations. The move could be interpreted as an attempt to rebrand and position itself as an innovator at the intersection of e-commerce and the next generation of the internet, often dubbed Web3.

The Road Ahead: Risk and Opportunity

While the announcement may generate excitement, it also brings iPower's financial strategy under a new lens of scrutiny. The company's forward-looking statements caution that the value of its digital assets could be subject to dramatic swings, and that future purchases will depend on market conditions and capital availability. This inherent volatility will now be a factor in the company's financial performance and its stock valuation.

Investors will be closely watching how iPower manages its new asset class and whether this initial purchase is a one-off diversification play or the beginning of a more aggressive accumulation strategy. The CEO’s commitment to a “disciplined and measured approach” and an “internal risk management framework” will be put to the test in a market known for its unpredictability.

As 2025 draws to a close, iPower has firmly planted a flag in the digital frontier. For the Rancho Cucamonga-based firm, the purchase is a clear declaration of its evolving identity, but whether this initial dip into the digital asset pool becomes a strategic masterstroke or a cautionary tale will only be revealed in the quarters to come.