Hisense Debuts 4-Color MiniLED TV, Vies for Display Dominance

LAS VEGAS, NV – January 06, 2026 – Global electronics giant Hisense made a bold statement at CES 2026, unveiling a suite of new technologies under its "Innovating a Brighter Life" vision. The centerpiece of its presentation was the debut of RGB MiniLED evo, a next-generation display technology featuring an industry-first fourth color in its backlight, aiming to set a new standard for color accuracy and viewing comfort in the fiercely competitive premium television market.

The announcement positions Hisense not just as a manufacturer but as a core innovator, backing up its claims with significant market share gains and a strategic focus on key global regions, including the Middle East.

The Dawn of a Fourth Color

At the heart of Hisense's CES showcase is the new RGB MiniLED evo technology, powering its flagship 116UXS television. Breaking from the traditional red, green, and blue (RGB) LED backlight structure used by competitors, Hisense has introduced a 'Sky Blue–Cyan' fourth LED. The company asserts this addition allows for wavelength-level light control, resulting in more authentic color reproduction, smoother gradients, and enhanced shadow detail without the risk of oversaturation.

This system-level advancement is more than just an extra diode; it's an integrated approach combining the new light source with a sophisticated Hi-View AI Engine RGB chipset and advanced 134-bit color control. The system intelligently manages tens of thousands of individual dimming zones to maintain precise tonal accuracy. The result, according to Hisense, is a display capable of reproducing up to 110% of the demanding BT.2020 color gamut, a feat that pushes the boundaries of what consumer displays can achieve. Beyond sheer color volume, the technology is also engineered for improved viewing comfort and greater energy efficiency, addressing key consumer concerns in the premium market.

The 116UXS RGB MiniLED TV serves as the premier showcase for this innovation. It features a nearly bezel-free design with a slim 1.57-inch profile and integrates a 6.2.2-channel audio system tuned by high-end audio specialist Devialet Opéra de Paris, signaling a clear intent to deliver a complete, cinematic home viewing experience.

Navigating a Crowded Field

Hisense's introduction of a four-color MiniLED system arrives as the entire display industry pivots towards advanced backlight technologies. At CES 2026, major rivals also showcased their latest developments, turning the event into a battleground for the future of the living room screen.

Samsung expanded its Micro RGB television lineup, which uses microscopic, self-emissive RGB LEDs as a high-performance alternative to OLED, focusing on contrast and longevity. Meanwhile, LG introduced its own "Micro RGB evo" backlight for its new RGB LED TV models. TCL, a long-time competitor in the MiniLED space, championed its SQD-Mini LED technology, which combines a quantum dot layer with a dense MiniLED backlight to achieve staggering brightness levels and full BT.2020 color gamut coverage.

While competitors focus on refining existing RGB structures or pursuing different panel technologies, Hisense's unique cyan LED addition represents a distinct strategic path. It underscores an industry trend where the primary differentiator is no longer just the panel itself, but the complex interplay between the light source, control algorithms, and AI-powered processing. Hisense is betting that its human-centric approach to color science will provide a tangible advantage in visual fidelity and viewer comfort.

Global Ambition, Regional Focus

Hisense's technological push is backed by a formidable global strategy and impressive market performance. According to recent data from market analyst firm Omdia, the company has secured the No. 1 global position in shipments for TVs 100 inches and larger, as well as for Laser TVs. This dominance in the large-screen segment is particularly relevant in markets like the Middle East.

"The Middle East continues to be a strategically important market for Hisense, with consumers increasingly seeking premium, large-screen and connected home experiences," said Jason Ou, President of Hisense Middle East and Africa, in a statement. "The innovations showcased at CES 2026 reflect our commitment to delivering technologies that are not only advanced but genuinely enhance everyday living across the region."

This focus is paying dividends. In the Middle East and Africa (MEA), Hisense captured 42.8% of the market share for TVs 98 inches and larger from Q1 to Q3 2024. Reinforcing this regional push is the company's long-standing sports marketing strategy. Hisense unveiled its "Elite Collection for FIFA World Cup 2026™," marking its third consecutive sponsorship of the global tournament. This partnership has proven highly effective, with market research from Ipsos showing the company's global brand awareness soaring from 28% in 2017 to 56% in 2024. In football-passionate regions like the Middle East, such sponsorships are pivotal for building brand loyalty and connecting with consumers around major cultural and social events.

Hisense's broader vision of "Innovating a Brighter Life" extends beyond display technology into the realm of the connected smart home. The evolution of its smart ecosystem demonstrates a commitment to creating a more integrated, intuitive, and healthier living environment. By focusing on human-centric design, the company aims to ensure its technological advancements in display quality, smart integration, and energy efficiency translate into tangible benefits for everyday life, meeting the evolving expectations of consumers worldwide.