HIPAA Compliance Opens New Doors for Relationship-Focused Marketing Platform Levitate

RALEIGH, NC – November 03, 2025 – Levitate, a rapidly growing marketing platform specializing in relationship-building, has announced its successful attainment of HIPAA compliance. This significant milestone allows the company to expand its services into the highly regulated dental and chiropractic healthcare verticals, offering personalized marketing and automation tools while ensuring stringent data privacy standards. The move signifies a broader trend of marketing technology adapting to regulated industries and underscores the increasing importance of patient-centric communication.

Meeting a Growing Demand for Personalized Healthcare

For years, healthcare marketing lagged behind other sectors in adopting personalized communication strategies. Patients increasingly expect the same level of tailored experience they receive from retail and other consumer-facing industries. Recent research indicates that approximately 90% of patients desire healthcare personalization mirroring their experiences outside of healthcare, while a substantial 80% are more likely to book appointments with providers offering such tailored experiences. However, navigating the complexities of patient data privacy regulations, particularly HIPAA, has been a major hurdle for many marketing technology providers.

“The demand for personalized communication in healthcare is undeniable,” notes a marketing director at a large dental practice group who requested anonymity. “Patients want to feel seen and understood. But we’ve been cautious about using marketing tools that haven’t demonstrated a firm commitment to data privacy. HIPAA compliance is non-negotiable.”

Levitate’s commitment to HIPAA compliance, verified through industry-leading compliance automation platform Vanta, directly addresses this concern. By automating a significant portion of the evidence collection and continuous monitoring processes required for HIPAA adherence, Levitate streamlined its path to compliance, and now is able to offer a secure and compliant platform to healthcare providers.

Vanta's Role in Simplifying Compliance

The path to HIPAA compliance is notoriously complex, involving a myriad of technical, administrative, and physical safeguards. Historically, achieving and maintaining compliance required significant time, resources, and expertise. Vanta offers a solution by automating a large portion of the compliance process, reducing the burden on companies like Levitate and enabling them to focus on delivering value to their customers.

“Vanta's platform isn’t just about checking boxes,” explains a security consultant familiar with the platform who asked to remain anonymous. “It provides continuous visibility into a company’s security posture, helping them identify and address potential vulnerabilities before they can be exploited. This proactive approach is essential in today's threat landscape.”

By leveraging Vanta’s automation capabilities, Levitate was able to demonstrate its commitment to data privacy and security, earning the trust of healthcare providers and opening the door to new market opportunities.

Disrupting the Healthcare Marketing Landscape

Levitate distinguishes itself from traditional marketing platforms through its “Service-as-Software” model, combining technology with dedicated human support. This approach emphasizes building genuine relationships with customers and providing personalized guidance and support. While many marketing platforms offer automation tools, Levitate’s focus on relationship-building resonates with healthcare providers seeking to improve patient engagement and retention.

The company’s impressive growth trajectory – recognized by multiple appearances on the Inc. 5000 list and the Deloitte Technology Fast 500 – speaks to the effectiveness of this approach. With a current revenue exceeding $70 million and a workforce of over 360 employees, Levitate is quickly establishing itself as a major player in the marketing technology space.

“We’re not just selling software,” explains a Levitate executive who requested anonymity. “We’re partnering with our customers to help them build stronger relationships with their patients. That requires a different approach – one that combines technology with human expertise.”

The expansion into the dental and chiropractic markets represents a significant opportunity for Levitate to further solidify its position as a leader in relationship-focused marketing. By providing compliant and scalable communication tools, the company is empowering healthcare providers to deliver personalized experiences, improve patient engagement, and drive better outcomes. The company’s growth and innovative approach demonstrate a potential shift in the healthcare marketing landscape, where relationship building and patient-centricity are increasingly prioritized.