GreenCore's New Data System Aims to End Retail Greenwashing

TORONTO and PUERTO VALLARTA, Mexico – January 13, 2026 – GreenCore Solutions Corp. has unveiled a novel infrastructure designed to transform how retailers handle sustainability compliance, starting with the competitive private-label diaper market. The company's new system, ECO-10060, moves beyond traditional environmental claims and certifications, instead delivering verifiable, machine-readable data directly into retailers' existing compliance and ESG platforms.

This new approach allows retailers across the Americas to ingest definitive sustainability outcomes for GreenCore's 'zero-tree' diapers without needing to install new software, purchase licenses, or overhaul their internal workflows. By providing hard data instead of interpretive documents, the system promises to simplify compliance, reduce the risk of greenwashing, and bring a new level of transparency to store-brand products.

Beyond Claims: A Shift to Data-Driven Compliance

The retail landscape is saturated with environmental marketing, leaving consumers skeptical and regulators on high alert. In response, GreenCore's strategy is to sidestep the world of subjective claims entirely. Instead of a new eco-label, the ECO-10060 framework provides what it calls "Electronic Compliance Objects" (ECOs).

These data objects resolve a product's sustainability status into simple, deterministic attributes: ALLOW, RESTRICT, or ESCALATE. For example, a retailer's compliance software can automatically query the system and receive a definitive, non-interpretive answer about a product's standing relative to a specific regulation. This marks a significant departure from the current standard, which often involves manually reviewing lengthy supplier documents, certifications, and attestations.

"Retail does not require ESG claims. It requires verified performance and resolved sustainability data that fits existing retail operations," said Matthew Keddy, CEO of GreenCore Solutions Corp., in the company's announcement. "ECO-10060 publishes sustainability scope as machine-readable data -- so systems ingest the answer, not documents."

This shift is crucial for an industry grappling with the high cost and complexity of verifying the deluge of sustainability information from suppliers. By automating the initial scope determination, the system allows retail compliance and legal teams to focus their resources on genuine high-risk issues rather than sifting through paperwork for products that may not even fall under certain regulations.

Navigating a Maze of Global Regulations

The launch comes at a critical time, as companies face an increasingly complex web of environmental legislation. GreenCore’s system is engineered to directly address some of the most stringent new rules, particularly those originating from the European Union.

The EU Deforestation Regulation (EUDR), for instance, imposes strict due diligence requirements on companies importing commodities linked to deforestation, such as wood, rubber, and soy. For a conventional diaper using wood pulp, this would trigger a complex process of supply chain mapping and verification. However, GreenCore's private-label diapers are manufactured with a "non-lignocellulosic material composition," meaning they contain no tree fiber. The ECO-10060 system leverages this fact to automatically resolve the product's EUDR status as NOT_APPLICABLE, providing a clear, verifiable, and machine-readable pass for retailers.

Similarly, the system is designed with the principles of the EU Green Claims Directive and the UK's Green Claims Code in mind. These regulations are aimed squarely at combating greenwashing by demanding that any environmental claim be clear, specific, and substantiated by credible evidence covering the product's full lifecycle. By providing raw performance data—such as a 47% reduction in CO₂ and a 58% drop in water use compared to pulp-core diapers—GreenCore gives retailers the verified attributes they need to make their own accurate and defensible statements, rather than relying on a generic "eco-friendly" sticker.

Redefining Private-Label Competition

Historically, private-label brands have competed primarily on price. GreenCore's initiative represents a strategic push to compete on sustainability and performance, giving retailers a powerful tool to elevate their own brands. The company's 'zero-tree' diapers have undergone independent testing by SGS, a leading verification firm, confirming their performance in absorbency, dryness, and comfort meets the thresholds of national brands.

This combination of verified performance, private-label economics, and now, automated sustainability compliance, creates a compelling value proposition. Retailers can offer a product that is not only better for the environment but also performs as well as its market-leading competitors, all backed by a system that minimizes compliance headaches. This could signal a broader market disruption, where private labels leverage technological and sustainable innovations to gain a significant competitive edge.

As consumers increasingly demand transparency and favor brands that align with their values, the ability to provide clear, data-backed proof of a product's environmental credentials becomes a key differentiator. GreenCore's model allows retailers to confidently meet this demand for their own branded products.

The Technical Backbone of Trust

The integrity of the system rests on a five-node compliance architecture designed for transparency and governance. The framework includes distinct web domains for defining rules (Standard-10060.org), resolving outcomes (ECO-10060.org), managing governance (TreeFreePassport.de), and applying regional context (US-10060.org and LATAM-10060.org).

The resolved data is then distributed as open, license-free objects through a dedicated portal, ecoVerificado.com. This open-data approach, combined with the lack of software or licensing fees, is designed to encourage widespread and friction-free adoption by retailers of all sizes.

By building its framework around concepts like Digital Product Passports (DPPs), which are becoming mandatory in the EU, GreenCore is positioning its solution as a forward-looking platform aligned with the future of digital product transparency. This technical foundation provides the verifiable proof needed to build trust not only with retailers but ultimately with the end consumer, creating a potential blueprint for how sustainability data will be managed across the consumer goods industry for years to come.