Golden Opportunity: Renovated Hotel Hits Market in Bankruptcy Sale

GOLDEN, CO – November 26, 2025 – In a move signaling both distress and opportunity within the hospitality sector, a fully renovated, 155-room hotel in a prime Colorado location is being offered for sale through a Chapter 11 bankruptcy proceeding. The Best Western Plus Denver West/Golden, owned by Evergreen Lodging, LLC and Ephesians320 Partners, LLC, is being marketed by the real estate group of Hilco Global, with a qualifying bid deadline set for December 3, 2025.

The sale, subject to approval by the U.S. Bankruptcy Court for the District of Colorado, presents a compelling case study in modern distressed asset disposition. It places a stabilized, recently upgraded property into a market that, while facing broader economic headwinds, is underpinned by powerful local demand drivers. For investors, it represents a chance to acquire a turnkey asset at a potential discount, bypassing the risks of ground-up development.

A Prime Asset with Proven Appeal

Despite the bankruptcy filing (Petition No: 25-15542-JGR), the hotel itself appears to be a strong performer on paper. Located at 15059 W. Colfax Avenue, the property sits on a highly visible 3.05-acre site directly off the busy I-70 corridor. This strategic positioning provides it with a constant flow of potential guests, from travelers heading west to Colorado's iconic ski resorts to concert-goers visiting the world-famous Red Rocks Park and Amphitheatre nearby.

The two-building, three-story property, originally built in 1981, underwent extensive renovations between 2015 and 2022. These upgrades have modernized the guest experience, with amenities including a continental breakfast lounge, a business center, a fitness center, and an outdoor pool and patio. This significant capital investment means a new owner would acquire an asset without the immediate need for costly improvements, a key factor for investors prioritizing immediate operational potential.

"The Denver West/Golden corridor continues to be one of Colorado's most resilient lodging submarkets," said Keith Worsham, senior director with Hilco Global's real estate group, in a statement. "Its proximity to recreation, entertainment and year-round demand drivers puts this hotel in a strong position for both seasoned operators and new entrants seeking a proven high-traffic location."

The hotel's value is further enhanced by its proximity to a diverse set of attractions. It is just minutes from downtown Golden, home to the Coors Brewery tour, the prestigious Colorado School of Mines, the Buffalo Bill Museum and Grave, and the Clear Creek whitewater park. This combination of business, education, and leisure traffic provides a multi-layered demand base that can insulate it from the seasonal fluctuations affecting purely tourist-driven locations.

Colorado's Lodging Market at a Crossroads

The sale of the Best Western Plus comes at a pivotal moment for Colorado's tourism and hospitality industry. While 2024 saw record-breaking performance, with Denver alone attracting 37.1 million visitors and generating $10.3 billion in spending, the outlook for 2025 has introduced a note of caution. Statewide data from the first quarter of 2025 indicated a 2% dip in hotel occupancy and a 2.7% drop in hotel revenues, with consumer sentiment softening.

This slight cooling of a red-hot market may have contributed to the financial pressures on the hotel's current owners, leading to the Chapter 11 filing. However, it also creates the very conditions that attract opportunistic investors. The key question for bidders will be whether the specific strengths of the Golden submarket can outperform the broader state trends. Hilco Global is betting that it can.

"This hotel offers an exceptional combination of visibility, accessibility and brand strength," noted Steve Madura, another senior director with the firm. "With recent renovations and a highly recognizable flag, investors gain a stabilized asset with immediate operational potential in one of the state's most active commercial corridors."

The resilience of the local market is tied directly to its non-discretionary traffic. The presence of major employers, the Colorado Mills Mall, and its status as a gateway to the mountains provide a foundation of demand that is less susceptible to shifts in leisure travel spending. This dynamic makes the property a fascinating test case for the value of location and asset quality in a tightening economic environment.

The Modern Playbook for Distressed Assets

The process orchestrated by Hilco Global exemplifies the sophisticated financial engineering involved in maximizing value from distressed real estate. A Chapter 11 bankruptcy sale is not a fire sale but a structured, court-supervised process designed to achieve the highest possible price for the asset to satisfy creditors. By setting a firm bid deadline and requiring submissions on a formal Asset Purchase Agreement, the process ensures transparency and competition.

This method allows potential buyers—ranging from large private equity firms to regional hotel operators—to perform due diligence on a fully operational asset with a known brand and recent performance history. It’s a far cry from speculating on an empty lot or a dilapidated building. This strategy of repositioning distressed but fundamentally sound assets is a cornerstone of modern real estate investment.

Investor appetite for such deals remains strong. A 2025 survey of hotel investors revealed that 94% plan to maintain or expand their portfolios, driven by the hunt for higher returns and opportunities in the distressed space. Value-add and opportunistic strategies, such as acquiring a well-located but financially troubled hotel, are a top priority for over three-quarters of these investors. The Best Western Plus Denver West/Golden fits this profile perfectly, offering a blend of a strong brand, recent upgrades, and a prime location, all packaged within a bankruptcy proceeding that could unlock significant value for the right buyer. The outcome of the December 3rd bid deadline will be closely watched as a barometer for investor confidence in both the Colorado market and the future of well-positioned hospitality assets.