GIBO's Blockchain Bet: Tokenizing Anime & Ushering in a New Era of Content Ownership

By Charles Anderson | November 03, 2025

Hong Kong – GIBO Holdings Ltd., a leading Asian streaming platform, is taking a bold step into the world of blockchain, announcing the successful deployment of its on-chain hosting framework for anime and short films. While blockchain in entertainment isn’t new, GIBO’s approach—focused on creating ‘Real World Assets’ (RWAs) backed by verifiable viewership data—goes beyond simple NFT integration, potentially reshaping how content is valued, distributed, and monetized.

For years, the entertainment industry has grappled with opacity in viewership metrics, unfair revenue splits for creators, and complex digital rights management. GIBO’s system, built on the Ethereum blockchain, aims to address these challenges by assigning a unique on-chain identifier to each piece of content, recording every view, interaction, and geographic location in an immutable ledger. This data, GIBO claims, will be the foundation for a fairer, more transparent, and ultimately, more sustainable content ecosystem.

Beyond NFTs: The Rise of RWA in Entertainment

While many companies have experimented with NFTs to represent digital collectibles or exclusive content access, GIBO’s approach is distinctly different. Instead of simply tokenizing content ownership, the company is positioning verifiable viewership data as the asset. This ‘Real World Asset’ is intended to unlock new revenue streams, attract investment, and create a more liquid market for digital content.

“We’re moving beyond the hype cycle around NFTs and focusing on tangible value,” explains an industry analyst familiar with GIBO’s project, who requested anonymity. “The idea is to create a digital twin of the content’s performance, backed by irrefutable data, that can be used to secure financing, attract advertisers, and ensure fair compensation for creators.”

Transparency: Solving the Viewership Metrics Problem

One of the biggest pain points in the streaming industry is the lack of accurate and transparent viewership data. Platforms often rely on proprietary algorithms and opaque reporting methods, leaving creators and advertisers in the dark. GIBO’s blockchain-based system promises to change that.

“Currently, there’s a significant disconnect between what platforms report and what creators experience in terms of revenue,” says a digital marketing executive specializing in anime distribution, also requesting anonymity. “If GIBO can deliver on its promise of verifiable data, it could be a game-changer, providing advertisers with greater confidence and creators with a more accurate picture of their audience.”

By recording every view on the blockchain, GIBO is creating an auditable trail that can be verified by independent parties. This transparency could lead to more effective advertising campaigns, fairer revenue splits, and a more level playing field for creators.

Empowering Creators: A Shift in the Power Dynamic

The potential benefits for creators are significant. Currently, revenue sharing agreements often favor platforms, leaving creators with a small fraction of the overall revenue. GIBO’s system could enable creators to negotiate fairer deals based on verifiable viewership data.

“For independent animators and filmmakers, getting a fair share of the revenue is a constant struggle,” explains a digital artist specializing in short films. “If a platform can demonstrate, with irrefutable data, that your content is performing well, it gives you more leverage in negotiations.”

Furthermore, the tokenized data could potentially be used as collateral for loans or other financial instruments, providing creators with access to capital they might not otherwise be able to obtain. This could foster greater creativity and innovation in the industry.

Challenges and Competition

While GIBO’s vision is compelling, several challenges remain. Scalability is a major concern. The Ethereum blockchain can be slow and expensive, especially during peak periods. GIBO will need to find ways to optimize its system to handle large volumes of transactions efficiently.

Competition is also fierce. Several other companies are exploring the use of blockchain in entertainment, including platforms that focus on NFT-based collectibles and decentralized video streaming. GIBO will need to differentiate itself by delivering a truly compelling value proposition to creators and consumers.

“The market is still in its early stages,” warns the industry analyst. “GIBO has a bold vision, but it will need to execute flawlessly to succeed.”

The Future of Content Valuation

GIBO’s move to tokenize content performance data signifies a broader trend towards the financialization of digital assets. As more and more content is created and consumed online, the demand for transparent and verifiable data will only increase.

“We’re moving towards a world where data is the new currency,” says the digital marketing executive. “GIBO is betting that verifiable viewership data will be a valuable asset, and they may be right.”

The company’s success could pave the way for a new era of content valuation, where creators are rewarded based on the actual performance of their work and consumers have greater transparency into how their data is being used. While the road ahead is undoubtedly challenging, GIBO’s ambitious project has the potential to reshape the entertainment industry for years to come.