GA Group Acquires G2, Forging a Middle-Market Advisory Powerhouse

WESTLAKE VILLAGE, Calif. – April 06, 2026

Great American Holdings, LLC ("GA Group"), a global provider of advisory and asset monetization services, today announced the successful acquisition of G2 Capital Advisors ("G2"), a premier investment banking and restructuring firm. The move, backed by GA Group's majority owner, Oaktree Capital Management, L.P., is a definitive step toward creating a comprehensive, full-lifecycle advisory platform aimed at serving the complex needs of the middle market.

This acquisition strategically merges GA Group’s established expertise in valuation, asset disposition, and real estate services with G2’s specialized advisory in mergers and acquisitions, capital markets, and corporate restructuring. The combined entity is positioned to offer an integrated suite of services, guiding clients from growth and expansion through to periods of transition and distress.

A New Force in Middle-Market Advisory

The transaction signals a significant consolidation in the competitive middle-market advisory space, a segment serving businesses typically generating between $10 million and $1 billion in annual revenue. This market has recently been characterized by two powerful, opposing trends: robust M&A activity, which reached a total value of approximately $3 trillion in 2025, and a concurrent surge in corporate restructuring driven by economic headwinds and rising interest rates.

By integrating G2, GA Group creates a formidable "one-stop-shop" capable of navigating this dual reality. The new entity will compete directly with established middle-market investment banks like Houlihan Lokey, Lincoln International, and Harris Williams, as well as specialized restructuring advisors. The key differentiator is the ability to provide a seamless, end-to-end service continuum. A client seeking to grow via acquisition, raise capital, or monetize non-core assets can now turn to the same firm that can later provide sophisticated restructuring or insolvency support if market conditions shift.

"This acquisition fundamentally elevates how we serve our clients," said Dan Shribman, Chief Executive Officer of GA Group. "The G2 acquisition elevates our platform to provide a full service offering to the entire middle market." This holistic approach is designed to deepen relationships, transforming the firm from a transactional service provider into a long-term strategic partner for its clients.

The Oaktree Blueprint for Growth

The strategic hand of Oaktree Capital Management, a global investment manager renowned for its value-oriented and often contrarian approach, is evident in the transaction. As the majority owner of GA Group, Oaktree is orchestrating a deliberate expansion of its portfolio company’s capabilities. This move aligns perfectly with Oaktree's deep expertise in credit and distressed situations, building a more resilient and versatile financial services platform that can perform across economic cycles.

By acquiring G2, Oaktree is effectively bolting on a high-value investment banking and restructuring engine to GA Group's existing asset-focused infrastructure. In an economic climate where rising rates and market volatility are creating both opportunities and challenges, strengthening capabilities in restructuring and insolvency is a prescient move. It equips GA Group to not only advise healthy companies but also to capitalize on the growing demand for turnaround and crisis management expertise, a core competency within Oaktree's own DNA. This strategic enhancement is designed to increase GA Group's market share and overall enterprise value, creating a more robust asset within Oaktree's portfolio.

Integrating Expertise and Industry Focus

At the heart of the acquisition is the specialized talent and industry-focused model of G2 Capital Advisors. G2 has built its reputation on providing bespoke advice from a team of former C-level executives, operators, and entrepreneurs. This "been-in-your-shoes" approach, as described by Shribman, resonates with GA Group's own culture of providing practical, expert-led guidance.

G2 brings deep sector expertise across four key verticals: Consumer & Retail, Industrials & Manufacturing, Technology & Business Services, and Transportation & Logistics. This specialized knowledge allows the combined firm to offer highly relevant, industry-specific advice that goes beyond generic financial modeling. With a track record that includes advising on 75 buy-side deals and numerous other complex transactions, G2’s team provides immediate, accretive value to GA Group's platform.

"Joining forces with GA Group is a landmark moment," commented Jeffrey Unger, Chairman and Chief Executive Officer of G2 Capital Advisors. "With access to GA Group's robust operational resources, world class client relationships, and large and expanding balance sheet, we are exceptionally well-positioned to continue to build the G2 brand." The plan includes scaling existing industry teams with key Managing Director hires and applying G2’s advisory model to new sub-industries, ensuring a wider range of middle-market clients have access to specialized guidance.

Enhanced Capabilities for a Turbulent Economy

Perhaps the most timely aspect of this acquisition is the significant enhancement of the firm’s capabilities to assist companies in transition or distress. The seamless integration of G2’s restructuring advisory with GA Group’s asset valuation and liquidation services creates a powerful toolkit for navigating economic turbulence.

With out-of-court restructurings becoming increasingly common—representing 70% of cases in 2024—the demand for skilled, discrete, and efficient advisory is at a premium. The combined firm can now offer accelerated insolvency solutions and deploy experienced Chief Restructuring Officers (CROs) to provide critical leadership during a crisis. This allows the firm to support clients through every stage of a turnaround, from initial diagnosis and strategic planning to implementation and eventual recovery or asset monetization.

This full-spectrum capability is crucial for sponsor and lender coverage, deepening the firm's relationships with private equity firms and credit funds that are managing complex portfolio companies. By providing a reliable, integrated solution for both healthy and distressed assets, the new GA Group platform aims to become an indispensable partner to the financial community. This strategic partnership underscores an ambitious growth trajectory, signaling a clear commitment to attracting top-tier industry talent and continuously expanding its capabilities to meet the evolving needs of the entire middle market.