Future PLC Bets on Data & Tech with Return of Ad Tech Veteran Michael Peralta

London, UK – November 13, 2025 – Future PLC, the global multi-platform media company, today announced the return of Michael Peralta as Chief Revenue Officer. The move signals a renewed commitment to data-driven advertising and a strategic push into the rapidly evolving retail media landscape. Peralta, a seasoned advertising technology executive, previously served as Future’s Global Chief Revenue Officer from 2019 to 2021, where he spearheaded the launch of the company’s first-party data platform.

“Michael’s return is the ultimate signal of this,” said Future PLC CEO Kevin Li Ying in a company statement. “We’re investing in talent to supercharge our next phase of growth, and his experience is invaluable.”

A Strategic Pivot to First-Party Data

The appointment comes at a pivotal time for the advertising industry. The impending deprecation of third-party cookies has forced publishers and advertisers alike to seek alternative methods for targeting and measuring advertising effectiveness. Future PLC has positioned itself as a leader in this transition, prioritizing the collection and utilization of first-party data through its proprietary platform, Aperture.

“The industry is shifting,” explains a marketing executive familiar with Future’s strategy. “Reliance on third-party data is becoming unsustainable. Companies like Future, who have built robust first-party data capabilities, are well-positioned to succeed.”

Aperture integrates data collected across Future’s vast network of over 130 digital brands and 350 million monthly users. This data, combined with Future’s content management system (Vanilla), ad-tech stack (Hybrid), and e-commerce engine (Hawk), enables the company to deliver highly targeted advertising experiences.

During Peralta’s previous tenure, Future reported significant performance gains from campaigns leveraging first-party data, exceeding results from those reliant on third-party cookies. This track record has made Peralta a sought-after leader in the industry.

The Rise of Retail Media and Personalized Advertising

Beyond first-party data, Future PLC is also betting big on the growth of retail media. This emerging advertising channel leverages the data and reach of retailers to deliver highly targeted ads to consumers at the point of purchase.

“Retail media is booming,” says a digital advertising analyst. “Consumers are increasingly shopping online, and retailers are sitting on a goldmine of data about their customers’ purchasing habits. Advertisers are eager to tap into that data to improve their return on investment.”

Future’s strategy centers around leveraging its content-driven commerce model. By creating high-quality content that informs and inspires consumers, the company can guide them toward product purchases and create natural opportunities for targeted advertising. The combination of engaging content, first-party data, and e-commerce integration creates a powerful platform for retail media.

Navigating a Competitive Landscape

Future PLC operates in a highly competitive media landscape. The company faces competition from large digital publishers, tech platforms, and a growing number of specialized content creators. To differentiate itself, Future is focusing on its strength: specialist media.

“Future’s niche is its differentiator,” explains a marketing consultant. “They focus on specific passions and interests, attracting highly engaged audiences. This allows them to deliver more relevant and effective advertising experiences.”

However, navigating this landscape requires constant innovation and adaptation. Future must continue to invest in new technologies and strategies to maintain its competitive edge. Peralta's experience will be critical in this endeavor.

Building on a Foundation of Data & Technology

According to a source close to Future’s leadership, the company plans to allocate significant resources to expanding its data infrastructure and developing new advertising products. This includes enhancing Aperture’s capabilities, integrating new data sources, and developing more sophisticated targeting algorithms.

“We’re not just building a data platform; we’re building a future-proof advertising ecosystem,” said a company insider. “We want to be the go-to partner for advertisers who are looking to reach highly engaged audiences and drive measurable results.”

While precise details of the investments remain confidential, it's clear that Future PLC is committed to leading the charge in the evolution of digital advertising. Peralta’s return is a clear indication of the company’s commitment to innovation, data-driven decision-making, and the power of personalized advertising.

The appointment signals a strategic shift towards a more sustainable and effective advertising model, prioritizing consumer privacy and delivering more relevant and engaging experiences. As the industry continues to evolve, Future PLC is positioning itself as a leader in the new era of digital advertising, leveraging the power of data, technology, and a relentless focus on the consumer.