Further Claims Record Growth on AI Solutions and Big Tech Alliances

ATLANTA, GA – January 13, 2026 – In a rapidly expanding marketing technology sector, data and AI company Further has announced a year of record growth for fiscal 2025, a success it attributes to significant advancements in its artificial intelligence offerings and deeply integrated partnerships with tech giants Google and Adobe. The Atlanta-based firm, which helps enterprises like GameStop and Novartis convert data into decisions, has solidified its market position by moving beyond theoretical AI to deliver award-winning, practical solutions with measurable impact.

Further’s growth occurs within a booming MarTech landscape, which was valued at over $550 billion in 2025 and is projected to grow at a nearly 20% compound annual rate. With AI-driven tools now comprising a quarter of all MarTech solutions, companies that can effectively harness AI are poised for significant gains. Further appears to be capitalizing on this trend, not by competing directly with platform titans, but by becoming an indispensable expert in building custom intelligence layers on top of them.

The Partnership Engine Driving Innovation

A cornerstone of Further's 2025 strategy was the significant expansion of its alliances with Google and Adobe. The company didn't just collect certifications; it embedded itself within these ecosystems to enhance its technical capabilities and co-develop client programs. With Google, Further achieved a new Google Cloud Partnership commitment and boosted its team's technical excellence with a 200% increase in Google certifications across the Marketing and Workspace platforms. This culminated in achieving Google Workspace Reseller status and securing what the company described as “significant” professional services and joint marketing funding.

Similarly, its collaboration with Adobe deepened as Further achieved the Adobe Customer Journey Analytics Specialization. The firm was also named an early partner for Adobe's Real-Time CDP Collaboration and Content Analytics initiatives, earning it a ranking as one of North America’s top partners for building AI-powered solutions on Adobe platforms. This close collaboration allows the company to craft highly specialized tools that leverage the full power of these ubiquitous enterprise systems.

“Our deep partnership expertise with leading technology companies, combined with our team’s passion for innovation and execution, enabled us to solve complex problems and provide clients with practical, value-centered solutions this year,” said Jason Tabeling, Head of Solutions at Further, in the company's official announcement. “With our mastery of advanced MarTech platforms and cutting-edge proprietary AI tools, Further surpassed theoretical applications and delivered measurable ROI for our clients in 2025.”

From Abstract AI to Tangible Business Tools

Further’s primary differentiator in the crowded MarTech field is its focus on creating tangible, ROI-driven AI tools. The company launched several proprietary solutions in 2025 that have already gained industry recognition. One of the most prominent examples is ChatHUE, an AI-powered paint color selection tool developed for Behr Paint Company. Designed to simplify a notoriously complex consumer decision, ChatHUE was recognized as the New Product of the Year at the 2025 BIG Awards for Business, demonstrating a clear real-world application of AI to improve customer experience and reduce decision fatigue.

Another key launch was Compass Marketing Intelligence, a turnkey solution introduced in April. Compass integrates conversational AI with centralized data from the Google Marketing Platform, enabling organizations to gain insights and optimize marketing spend more rapidly. The company also rolled out Presence Score, an AI tool that addresses a modern marketing challenge: evaluating a brand's visibility within emerging AI search environments like chatbots and generative AI responses. This forward-thinking tool earned a 2025 Artificial Intelligence Excellence Award.

These product launches, alongside custom solutions for major clients like Pennzoil, underscore the company's strategy of translating complex AI capabilities into practical applications that solve specific business problems, from customer engagement to marketing budget optimization.

Cultivating Expertise and Market Authority

Behind the technology and partnerships, Further has made a significant investment in its human capital and intellectual leadership. In 2025, the company grew its team with 24 new hires and continued to nurture new talent through its Graduate Learning Program, which onboarded nine new members. This focus on attracting and developing expertise is critical in a field as dynamic as artificial intelligence.

Beyond its internal growth, the company has actively worked to establish its authority in the market. Further's experts participated in 35 AI-focused speaking engagements and industry panels throughout the year, contributing to the broader industry conversation around AI implementation and strategy. This commitment to thought leadership helps solidify its reputation not just as a service provider, but as a genuine expert in the data, cloud, and AI space.

This combination of technical innovation, strategic alliances, and investment in talent appears to be a successful formula. While the company remains private and does not disclose specific revenue figures, its history of seven consecutive years on the Inc. 5000 list, coupled with a client retention rate of over 90%, suggests a consistent pattern of high performance and customer satisfaction. As it looks toward 2026, Further plans to expand its AI and data capabilities with new innovations designed to help its enterprise clients move faster, act smarter, and outpace an increasingly fierce competitive landscape.