From Brain Aneurysm to Beauty Brand: Francelys Infante’s New Mission

NEW YORK, NY – January 08, 2026 – In a beauty market saturated with promises of flawless perfection, a new brand is emerging with a radically different message: your cracks are what make you beautiful. Francelys Infante, an entrepreneur and wife of Latin music superstar Romeo Santos, today launched N2B4B (Not Too Broke For Beauty), a holistic self-care brand born not in a boardroom, but from the crucible of a near-fatal health crisis.

The brand debuts with its first product, Glow Fuel Liquid Collagen, a premium supplement designed to be a daily wellness ritual. But the story behind the formula is what sets N2B4B apart, transforming a personal journey of survival into a universal mission of empowerment, resilience, and redefining beauty on one's own terms.

A Life-Altering Diagnosis

In November 2023, Francelys Infante’s life changed in an instant. What began as a seemingly severe migraine quickly escalated. She described an intense pressure in her head and neck, a feeling “like someone was squeezing my brain,” coupled with the terrifying experience of her left eye going blind. Rushing to seek medical help, she was diagnosed with two brain aneurysms, with a third discovered shortly after. Doctors delivered the stark news: she needed immediate, emergency surgery.

Her recovery was described by medical professionals as a “true miracle,” a close call that left her just hours or days from a potentially fatal rupture. This harrowing experience forced a profound shift in her perspective. “N2B4B was born from the most vulnerable chapter of my life,” Infante stated in a press release. “After facing a near-death experience, I realized beauty is not about perfection, it's about realizing that even when you have cracks, you're not too broken to be beautiful.”

This realization became the brand’s philosophical cornerstone. Infante, a mother of three who has long navigated the demands of family life, recognized a common thread among women. “Often, us women give endlessly of ourselves to spouses, children, family, friends and so on, leaving little time for us,” she noted. Her brand is positioned as an antidote—a “love letter” to women, reminding them that self-care is not a luxury, but a necessity.

The Art of Kintsugi and Brand Philosophy

The brand’s ethos is powerfully symbolized by its inspiration: Kintsugi, the ancient Japanese art of repairing broken pottery with gold lacquer. Instead of hiding the fractures, Kintsugi highlights them, celebrating the object's history and rendering it more beautiful and valuable than before. This philosophy is woven into the very fabric of N2B4B, from its name—Not Too Broke For Beauty—to its packaging, which evokes the golden seams of a repaired vessel.

This metaphor serves as a direct parallel to Infante’s own story of healing and finding strength through adversity. It reframes the narrative of damage and imperfection into one of resilience and renewal. By embracing the Kintsugi philosophy, N2B4B aims to create a community where women can celebrate their own “golden seams”—the scars, struggles, and life experiences that have shaped them. It’s a powerful message in an industry that often profits from insecurity, instead offering a path to self-acceptance and finding beauty not in the absence of flaws, but in the strength it takes to heal them.

Deconstructing the Glow Fuel Ritual

The brand's debut product, Glow Fuel Liquid Collagen, enters a competitive and rapidly growing ingestible beauty market. Positioned as a nightly ritual, the supplement is designed to work while the body is in its natural repair cycle. Its formulation reflects a holistic approach to wellness, combining several research-backed ingredients to support beauty from within.

The core of the formula is Hydrolyzed Collagen Peptides, which are smaller, easily absorbed protein chains that provide the building blocks for the body's own collagen production. Scientific studies have shown that regular intake of these peptides can improve skin elasticity, hydration, and texture within 8-12 weeks. This is supported by Vitamin C, a crucial antioxidant that not only protects the skin from environmental stressors but is also essential for synthesizing new collagen.

To further enhance hydration, Glow Fuel includes Hyaluronic Acid, a molecule famous for its ability to retain water and create a plump, dewy appearance in the skin. The formula is rounded out with a clinical-strength dose of Biotin to support hair and nail strength, and L-Citrulline, an amino acid that boosts nitric oxide production. This improves blood circulation, optimizing the delivery of vital nutrients and oxygen to skin cells, which enhances overall vitality.

A 56-day consumer perception study involving 51 subjects suggested promising results, with 9 out of 10 participants reporting more hydrated and plumped skin. While the brand notes that individual results may vary, the ingredient profile aligns with current scientific understanding of what supports skin, hair, and nail health from the inside out.

Positioning 'Accessible Luxury' in a Crowded Market

N2B4B markets Glow Fuel as an “accessible luxury,” a term that requires careful navigation. Priced at $107 for a 30-day supply of single-serving packets, the cost breaks down to approximately $3.57 per day. This places the product in the mid-to-upper tier of the liquid collagen market, distinguishing it from less expensive powdered options but keeping it below some of the most exclusive high-end brands.

The “luxury” aspect is conveyed through the high-quality, multi-benefit ingredient blend, the convenience of pre-portioned daily packets, and the sophisticated brand story rooted in the Kintsugi philosophy. The “accessible” part of the equation is less about being the cheapest option and more about offering a premium, ritualistic experience that feels attainable for the dedicated wellness consumer. The price point suggests an investment in a comprehensive formula and a brand mission that resonates on a deeper emotional level.

By launching with a single, focused product backed by a powerful personal narrative, Francelys Infante is carving out a unique space for N2B4B. It is not merely selling a supplement; it is inviting consumers to participate in a philosophy of self-care that honors life's entire journey, including the breaks and repairs along the way. Through her own transformation, Infante is championing a new vision where wellness is the foundation, and beauty is the celebration of a life fully lived.