From Coast Guard Service to Store Shelves: Veteran-Owned BBQ Sauce Heats Up Florida

TAMPA, FL – November 4, 2025 – Chef G’s Florida BBQ Sauces, a veteran-owned culinary venture, is rapidly expanding its presence across the Sunshine State, now available in over 400 Publix Super Markets. The brand, born from a collaboration between a decorated U.S. Coast Guard veteran and a local spirits entrepreneur, is poised to capitalize on the growing demand for craft BBQ sauces and spirit-infused flavors.

Founded by Chef Gaston “Chef G” Merideth, a Certified Executive Chef, and Victor Young, CEO of Dunamis Premium Spirits, Chef G’s offers a trio of BBQ sauces—Bourbon, Classic, and Florida Gold Honey Mustard—with the signature Bourbon sauce distinguished by its infusion of Dunamis’s own Interstellar Bourbon. This expansion into Publix represents a significant milestone for the burgeoning company, bringing their unique flavor profiles to a wider audience.

A Recipe Forged in Service and Flavor

Chef Merideth’s journey from military service to culinary entrepreneur is central to the brand's identity. While details of his service remain private, his dedication to quality and precision, honed through years of service, permeate the creation of his sauces. “The attention to detail and discipline learned in the Coast Guard translates directly to the kitchen,” said a source close to the company. “Every ingredient is carefully selected, and every batch is meticulously crafted.”

This commitment to quality is echoed by Victor Young, whose Dunamis Premium Spirits provides the foundation for the Bourbon BBQ sauce. “We saw an opportunity to combine the rising popularity of craft spirits with the enduring appeal of BBQ,” Young explained. “Infusing our Interstellar Bourbon into the sauce adds a depth of flavor that sets it apart.”

Tapping into a Growing Market

The BBQ sauce market is a competitive landscape, dominated by established brands like Sweet Baby Ray’s and Stubb’s. However, the demand for craft and artisanal sauces is steadily increasing, fueled by consumers seeking unique flavors and authentic experiences. “Consumers are becoming more discerning, and they’re willing to pay a premium for products that offer something different,” notes a food industry analyst. “Spirit-infused sauces, in particular, are gaining traction, appealing to those who appreciate complex flavors.”

The market for spirit-infused BBQ sauces is still relatively niche, but it’s showing significant growth potential. A recent Google Trends analysis indicates a rising interest in searches related to “spirit-infused BBQ sauce” and “craft BBQ sauce”, suggesting a growing consumer base eager to explore these options.

Beyond Flavor: A Commitment to Community

Chef G’s Florida BBQ Sauces isn’t just about creating delicious products; it’s also about giving back to the community. The company is actively exploring partnerships with veteran organizations to support their initiatives and provide opportunities for those who have served.

“Supporting veterans is a core value for us,” said a company spokesperson. “We want to use our success to make a positive impact on the lives of those who have sacrificed so much for our country.”

Navigating the Competitive Landscape

Despite the enthusiasm surrounding the expansion, Chef G’s faces the challenge of competing with established brands with significantly larger marketing budgets and distribution networks.

“The key to success will be differentiation,” states a food marketing consultant. “Chef G’s needs to focus on highlighting its unique selling points—the veteran-owned story, the spirit-infused flavor, and the commitment to community—to carve out its niche in the market.”

Early indicators suggest a positive reception to Chef G’s sauces. Social media buzz and initial customer feedback have been overwhelmingly positive, with many praising the unique flavor profiles and the quality of the ingredients. The expansion into Publix is expected to significantly increase brand awareness and drive sales.

Looking Ahead

The company has ambitious plans for the future, including expanding its product line, exploring new distribution channels, and strengthening its commitment to community involvement.

“We’re just getting started,” says a company representative. “We believe that Chef G’s Florida BBQ Sauces has the potential to become a leading brand in the craft BBQ sauce market, and we’re excited about the journey ahead.”

The expansion into Publix represents a significant milestone for Chef G’s Florida BBQ Sauces, but it’s just the beginning of what promises to be a flavorful and impactful story. As the company continues to grow, it will undoubtedly be one to watch in the evolving landscape of the craft food industry.