From Cannabis to Code: Mixie's Audacious Bet on the Digital Twin Future

DENVER, CO – December 01, 2025 – In a move that signals the culmination of a radical corporate reinvention, Mixie Technologies, Inc. (OTC: PHCG) announced today it has executed a binding Letter of Intent to acquire a significant stake in the digital twin software developer HoloTwin LLC. The deal gives Mixie an initial 25% minority interest with a binding option to acquire an additional 26%, potentially giving it majority control over a specialized player in a burgeoning technology sector.

For market watchers tracking the company under its former name, Pure Harvest Corporate Group, the transaction is more than just a strategic investment; it’s a definitive break from its past and a high-stakes bet on an entirely new future. This maneuver moves the company far from its roots in the cannabis and nutraceuticals industry, planting its flag firmly in the world of artificial intelligence, platform solutions, and the multi-billion-dollar digital twin market. The story behind this transaction is one of calculated transformation, strategic acquisition, and a vision to build a scalable technology powerhouse from the shell of a former enterprise.

A Radical Corporate Reinvention

To understand the significance of this move, one must look at the company’s history. As Pure Harvest Corporate Group, the entity was a vertically integrated business focused on plant-derived products, primarily within the cannabis and hemp sectors. It managed dispensaries, cultivation facilities, and wellness brands. However, the path was not without its challenges; the company carried a “Shell Risk” designation on OTC Markets and had a history of financial losses, making its recent pivot all the more dramatic.

The shift began in earnest earlier this year with the acquisition of the ‘Mixie IP ecosystem’ from Mixie IP Holdings and Mixie Labs, which brought a portfolio of advanced software and an experienced engineering team under its roof. This was followed by a corporate name change in November 2025, shedding the ‘Pure Harvest’ identity to become Mixie Technologies. Today’s binding LOI with HoloTwin is the most concrete step yet in this new direction.

“Mixie is now focused on becoming a platform based technology company, and the binding LOI for our strategic HoloTwin acquisition aligns directly with that transition,” stated Richard Hawkins, CEO of Mixie Technologies. His comments underscore a deliberate strategy to leave the old business model behind and build a recurring revenue enterprise based on scalable technology platforms. This isn't just a pivot; it's a ground-up reconstruction of the company's entire purpose and value proposition.

The Smart Venue Revolution

At the heart of the deal is HoloTwin, a company developing solutions for one of the most operationally complex environments imaginable: large sports and entertainment venues. Modern stadiums are a dizzying collection of disparate systems. Security cameras, HVAC, broadcast equipment, lighting, Wi-Fi networks, and countless IoT sensors are often managed through separate, siloed software interfaces. This fragmentation complicates operations, hinders situational awareness, and can delay critical decisions during live events.

HoloTwin’s platform is designed to solve this exact problem. It acts as a universal translator, aggregating operational data from these diverse systems into a single, unified interface—a ‘digital twin’ of the venue. By creating a virtual 3D replica overlaid with real-time data, operators can see, interpret, and act on information from across their entire infrastructure. The platform’s AI-assisted analytics can identify patterns, automate reporting, and structure alerts, turning a flood of raw data into actionable intelligence.

As Mixie’s Strategic Advisor Darshan Sedani noted, “Major venues are among the most complex of operational environments… HoloTwin was designed to consolidate those systems into one consistent viewer.” The press release highlights an engagement with a “major global sports organization” to validate this technology, a critical proof point that will undoubtedly be a focus of Mixie’s due diligence. If successful, this technology could set a new standard for operational intelligence in the multi-billion-dollar sports and entertainment industry.

Riding a 40% Growth Wave

The financial calculus behind Mixie’s pivot is compelling. The company is positioning itself to capitalize on the explosive growth of the digital twin market. Market research reports project a staggering expansion for the sector, with one analysis forecasting growth from approximately $24.5 billion in 2025 to over $259 billion by 2032, representing a compound annual growth rate (CAGR) of over 40%. Another report projects a similar trajectory, with a CAGR nearing 48% through 2030.

This growth is driven by a cross-industry demand for greater efficiency, predictive maintenance, and consolidated oversight of complex assets. From smart cities and industrial facilities to real estate and healthcare, organizations are seeking a unified view of their operations. By acquiring a specialist like HoloTwin, Mixie is not just buying a product but a strategic entry point into a high-growth, high-demand market vertical.

This move demonstrates a clear strategy to target niche applications where digital twin technology can provide immediate and measurable value. For investors, it transforms the narrative from a company in a volatile consumer goods sector to a technology innovator with a clear focus on a booming enterprise market. The potential for scalable, recurring revenue from licensing and platform deployments is the central pillar of this new investment thesis.

More Than Just a Name Change

While the HoloTwin acquisition is the headline, its potential is magnified by the technology Mixie has already acquired. The ‘Mixie IP ecosystem’ is a substantial portfolio of proprietary technology spanning intelligent video processing, AI-assisted media workflows, computer vision, and spatial interfaces. Crucially, this IP comes with a core engineering team with a reported 25-year history of delivering production systems for global clients and has earned industry recognition, including NAB Show Product of the Year awards.

This foundation is what makes the HoloTwin deal more than an isolated bet. Mixie’s existing platform provides the architectural backbone—the AI tooling, data processing, and visualization engines—that can be integrated with HoloTwin’s venue-specific application. Teodros Gessesse, another Strategic Advisor, emphasized this synergy, stating that HoloTwin organizes data into a “structured model that supports actionable insight.”

The binding LOI now initiates a formal period of due diligence, where Mixie will validate HoloTwin’s technology, customer engagements, and financial health. The completion of the transaction hinges on the successful outcome of this process and the execution of a definitive agreement. For Mixie Technologies, this represents a critical juncture where the successful integration of HoloTwin’s specialized solution with its broader technology platform could create a formidable competitor in the operational intelligence space, truly completing its transformation from the ground up.