FNA Group Acquires Allparts in Strategic Aftermarket Consolidation

PLEASANT PRAIRIE, WI – December 02, 2025 – The FNA Group, a prominent manufacturer in the outdoor power equipment sector, has announced its acquisition of Allparts Equipment & Accessories Inc. (APEA), a key U.S. distributor of replacement parts. The move, confirmed today, marks a significant step in FNA's strategy to deepen its vertical integration and capture a larger share of the lucrative aftermarket service industry.

While on the surface a standard corporate acquisition, this deal reveals a broader trend of market consolidation and a strategic pivot towards controlling the entire product lifecycle, from factory floor to long-term maintenance. By integrating Allparts, a company with a nearly four-decade history and a customer base exceeding two million, FNA Group is positioning itself not just as a manufacturer of brands like Simpson® and Delco®, but as an end-to-end service provider in the competitive power equipment landscape.

A Calculated Play for Vertical Dominance

This acquisition is the latest and perhaps most telling move in FNA Group's long-term strategy of aggressive vertical integration. The company is already recognized as one of the most integrated manufacturers in its industry, controlling key production components to ensure quality and supply chain stability. The addition of Allparts, a specialist in aftermarket distribution, extends this control into a critical and highly profitable segment of the market.

"Allparts Equipment & Accessories has built a strong business by focusing on quality, speed, and customer trust," stated William Alexander, Executive Vice President for The FNA Group, in the official announcement. "Bringing their expertise and product range into FNA's portfolio strengthens our role as a full-service partner for our dealers, retailers, and end users."

This strategy follows a clear pattern. In 2006, FNA acquired the Simpson and Delco brands, cementing its presence in the pressure washer market. More recently, in January 2025, the company acquired Kent Investment Corporation, expanding its reach into the professional indoor cleaning industry. The Allparts deal, coming less than a year later, accelerates this expansion by creating a robust internal infrastructure for parts and service across its entire brand portfolio. This move is also consistent with FNA's recent "nearshoring" initiatives, which have focused on bringing manufacturing of core components like CRX® engines back to North America to build a more resilient supply chain—a lesson learned from the global disruptions of recent years.

By owning both the manufacturing and the primary aftermarket distribution channel, FNA can create a tightly controlled ecosystem. This integration promises greater operational efficiencies, improved margin control, and the ability to offer a more cohesive and reliable experience to its vast network of dealers and end-users.

Redefining the Aftermarket Customer Experience

For professionals and DIY enthusiasts who rely on power equipment, downtime is the enemy. The core promise of the FNA-Allparts merger is a direct assault on this problem. The integration aims to create a superior customer experience by combining Allparts' renowned service model with FNA's manufacturing scale.

Allparts has cultivated a strong reputation since 1988, built on a foundation of expert technical support and rapid fulfillment. The company's in-house team of technicians provides troubleshooting by phone, email, and text, a service that has earned it an A+ rating from the Better Business Bureau and loyalty from customers who need the right part, fast. With a commitment to shipping most orders within 24 hours, Allparts has become a trusted resource for minimizing equipment downtime.

The acquisition seeks to amplify these strengths. By leveraging FNA Group’s extensive logistics network and shared resources, the combined entity plans to expand inventory, improve product availability, and further accelerate shipping speeds across North America. This synergy is designed to directly benefit the end-user, ensuring that whether a customer owns a Simpson pressure washer or a Delco heater, they have immediate access to a comprehensive catalog of OEM and aftermarket parts backed by expert support.

"Together with FNA, we can expand on that promise and offer even greater value and access to the products our customers rely on," said Mark Cramer, President of Allparts. This sentiment underscores the strategic intent: to transform aftermarket support from a reactive necessity into a proactive, value-added component of the FNA brand identity, fostering customer loyalty that extends far beyond the initial equipment sale.

A Shifting Competitive Landscape

FNA Group’s acquisition of Allparts is a significant event that is poised to send ripples across the outdoor power equipment (OPE) market. It reflects a wider industry trend toward consolidation, where larger players are acquiring specialized firms to build scale, secure supply chains, and diversify revenue streams. This move will likely force competitors to re-evaluate their own strategies.

The OPE aftermarket is populated by established independent distributors like Gardner Inc. and Rotary Corporation, which have long served as critical intermediaries between manufacturers and dealers. FNA's integration of a major parts distributor brings it into more direct competition with these players, potentially disrupting traditional distribution relationships. Other equipment manufacturers, such as Briggs & Stratton or Nilfisk, may now feel pressure to either forge stronger, exclusive alliances with remaining independent distributors or pursue their own vertical integration strategies to keep pace.

By creating a "one-stop shop," FNA can offer its dealer and retail partners a more streamlined and potentially more profitable relationship. This consolidated offering simplifies inventory management, purchasing, and service support, making FNA a more attractive primary partner. Smaller, independent manufacturers and parts suppliers may find it increasingly difficult to compete against such integrated giants, potentially accelerating further M&A activity within the sector.

The strategic logic is clear: in a market where equipment reliability and long-term service are paramount, controlling the aftermarket is a powerful competitive advantage. This acquisition is not merely about growing market share; it's about fundamentally reshaping the market structure to favor a more integrated and comprehensive business model. As the integration proceeds, the industry will be watching closely to see how competitors respond and how the long-standing balance between manufacturers and independent distributors evolves. The deal underscores that in today's market, true leadership extends beyond manufacturing excellence to encompass the entire lifecycle of the product.

The plan is for Allparts to continue operating from its current facilities during an integration period, ensuring service continuity for its existing customer base. This phased approach suggests FNA is mindfully navigating the complexities of merging distinct operational systems and corporate cultures to realize the full potential of this strategic union without disrupting the very service quality that made Allparts an attractive target. This careful integration will be key to solidifying FNA's enhanced position in the market.