First Citizens Wealth Bets on Atlanta’s Growth with New Market Leader

Atlanta, GA – October 30, 2025 – First Citizens Wealth today announced the appointment of Erin McCaskill as Director and Atlanta Market Leader, a move that underscores the bank’s strategic commitment to capturing a larger share of Atlanta’s rapidly expanding high-net-worth market. McCaskill, a seasoned financial advisor with over 20 years of experience, will lead a team serving affluent individuals, families, and businesses in the metro Atlanta area.

While the appointment itself is a standard personnel announcement, a deeper dive reveals a calculated bet on Atlanta’s economic resilience and a growing demand for sophisticated wealth management services. First Citizens’ expansion in the Southeast, coupled with McCaskill’s leadership, positions the bank to capitalize on the region’s unique economic drivers.

A Strategic Expansion in a Booming Market

Atlanta has emerged as a significant economic hub, attracting a steady influx of high-net-worth individuals and businesses. Factors driving this growth include a relatively low cost of living compared to other major metropolitan areas, a diverse and skilled workforce, and a pro-business environment. This confluence of factors has fueled a surge in demand for wealth management services, creating a competitive landscape for firms like First Citizens Wealth.

“Atlanta continues to distinguish itself as a center of entrepreneurial growth and economic diversity,” notes Ethan Van Eck, Senior Director of Regional Wealth, Florida and Georgia. “Individuals and business owners in the region are driving a dynamic economy, and we look forward to partnering with our clients to help translate that success into long-term, sustainable wealth creation.”

First Citizens has been steadily building its presence in Georgia since 2020, currently operating with 29 branches and approximately 400 associates statewide. Data from the FDIC reveals a consistent growth trend in the bank’s deposit market share, currently around 2.5% in Georgia. This expansion is not merely geographic; it reflects a deliberate strategy to serve a broader range of clients and offer a comprehensive suite of financial services.

McCaskill’s Expertise: A Local Leader for a Growing Client Base

Erin McCaskill brings a wealth of experience to her new role, having previously served as a Wealth Consultant for First Citizens in South Carolina. Her background, combined with certifications as a Certified Financial Planner (CFP) and Certified Exit Planning Advisor (CEPA), demonstrates a commitment to providing comprehensive and personalized financial advice.

“The appointment of Erin McCaskill is a strategic move, signaling that First Citizens is investing in talent that understands the complexities of wealth management and can build strong relationships with clients,” commented a financial industry analyst familiar with the Atlanta market. “Her certifications highlight a commitment to ongoing professional development and a client-first approach.”

McCaskill’s expertise in areas such as retirement planning, investment management, and estate planning will be critical in serving the diverse needs of Atlanta’s affluent population. Her ability to navigate complex financial situations and provide tailored solutions will be a key differentiator in a competitive market.

Southeast Growth: A Long-Term Investment in Regional Resilience

First Citizens’ commitment to the Southeast extends beyond Atlanta. The bank views the region as a key driver of long-term growth, benefiting from a diversified economy and a favorable business climate. This strategic positioning allows the bank to capitalize on emerging opportunities and weather potential economic downturns.

“The Southeast is showing remarkable resilience in the face of global economic challenges,” notes a regional economic development official. “Atlanta, in particular, is attracting businesses and talent from across the country, creating a virtuous cycle of growth and innovation.”

The bank’s expansion in Georgia is part of a broader strategy to strengthen its presence in key markets across the Southeast. By investing in local talent and building strong relationships with clients, First Citizens aims to become a leading wealth management provider in the region.

Navigating a Competitive Landscape

Atlanta’s wealth management market is crowded, with established national firms and regional players vying for market share. Firms like Goldman Sachs, Morgan Stanley, and UBS all have a significant presence in the city, alongside regional banks and independent financial advisors. To succeed in this competitive environment, First Citizens must differentiate itself through exceptional client service, innovative solutions, and a commitment to building long-term relationships.

“Client service is paramount in the wealth management industry,” commented a financial advisor based in Atlanta. “Clients want advisors who understand their unique needs and can provide personalized advice. Firms that prioritize client relationships are more likely to succeed in the long run.”

First Citizens’ appointment of Erin McCaskill, a seasoned professional with a proven track record of success, signals a commitment to providing exceptional client service and building strong relationships with Atlanta’s affluent population. By combining local expertise with a comprehensive suite of financial services, the bank is well-positioned to capitalize on the region’s continued economic growth and establish itself as a leading wealth management provider in the Southeast.